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AHAA Board Member: Sandra Alfaro

Sandra has dedicated her 20-year career to Multicultural Marketing, primarily focusing on the US Hispanic Market. She began her career at Saatchi & Saatchi’s Conill Advertising, where she discovered her passion for Advertising and leadership in Client Services.

Later, at The Vidal Partnership (TVP), Sandra spent over a decade building a best-in-class Account Management department of over 40 professionals, reaching the role of Managing Partner. She was critical to the TVP’s unprecedented dramatic growth, which led to the agency being recognized as Multicultural Agency of the Year for several consecutive years. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile, the youngest recipient to receive the honor at the time.

Prior to joining Wing, Sandra co-led the Brand Leadership department at Lopez Negrete Communications, the largest independent Hispanic agency in the country, where she led a team to service Walmart, Kraft Foods, Chrysler Dodge, MillerCoors, Sonic and Dr Pepper Snapple Group.

Sandra earned her MBA in Marketing and Management from NYU’s Stern School of Business and her BSBA in International Business from The American University. She is a member of Advertising Women of New York (AWNY), New York Women in Communication, the National Society of Hispanic MBA’s (NSHMBA) and an active speaker on the subject of Leadership, Account Management and Multicultural Marketing. She lives in Connecticut and has a three-year old son Sebastian.