AHAA University is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to AHAA’s groundbreaking research, but AHAA University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.
Expectations for 2018: The Ever Increasing Power of Culture in Marketing
Tuesday, December 12th, 2017 at 2:00 p.m.
With culture specialization and segmentation continuing to be hot topics, our industry is looking ahead to what we can expect for Hispanic and multicultural marketing budgets, activations and the expanding role culture plays across all marketing disciplines in 2018. A stellar panel of leaders will bring out their crystal balls and share their predictions, insights and musings for the new year.
Moderated by AHAA Education Chair Sandra Alfaro, managing director at Wing, this video seminar features the following panelists:
• Natalia Boden, president & founder, Boden
• Mario Carrera, chief revenue officer, Entravision
• Greg Knipp, chief executive officer, Dieste
• Marco Vega, co-founder and chief strategy officer, We Believers
Register for this exciting webinar and improve your 2018 plans with strong insights from industry leaders during our last AHAA-U webinar of the year!
AHAA-U On Demand:
Encouraging Marketers to Play the Long Course
According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This AHAA-U On Demand webinar webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.
Speaker: Deanie Elsner, former CMO, Kraft
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