AHAA University is our exclusive webinar series provided as a benefit to our members. Moderated by AHAA Education Chair Gabriela Alcántara-Diaz, president of Semilla AD, Inc., our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to AHAA’s groundbreaking research, but AHAA University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.
Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward Hispanic Consumer Report (Members Only)
Thursday, October 12 at 2:00 p.m. EDT
Join AHAA and Stacie de Armas, Nielsen's Vice President of Strategic Initiatives and Consumer Engagement as she discusses highlights from Nielsen's 2017 Diverse Intelligence Series Hispanic Consumer Report, Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward. de Armas details both the FMCG and media consumption of Latinas, showing their increased influence over the U.S. mainstream and the opportunity for growth this impressive consumer group presents to a variety of industries. de Armas will also highlight the latest demographic, social media & technology usage trends of this economically powerful and culturally influential, bilingual group.
Speaker: Stacie de Armas, vice president of strategic initiatives and consumer engagement, Nielsen
AHAA-U On Demand:
Encouraging Marketers to Play the Long Course
According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This AHAA-U On Demand webinar webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.
Speaker: Deanie Elsner, former CMO, Kraft
For webinars 2012 and older, please email email@example.com.