TUESDAY, JUNE 13
3:30 p.m. - 4:30 p.m.
Increase Relevance with Today’s Hispanic Consumers Through Optimal Messaging and Media Mix
Join our research experts Rene Sánchez, vice president, client strategy and insights at Culturati; Vanessa Strain, vice president, multicultural growth and strategy, and Michelle Zweig, SVP for media analytics at Nielsen, as they present data on the consumer values and attitudes that shape their media consumption behavior, which in turn impacts consumer purchase decisions. This session will leverage Culturati’s Hispanic segmentation model fused into Nielsen watch solutions (NPower) to deliver actionable consumer insights and syndicated data on the Hispanic landscape and their media consumption, habits and preferences (TV and digital). This data will empower marketers to craft more culturally relevant messages, allow them to optimize their media strategies to obtain the right TV vs. digital media mix, and effectively connect with Hispanic consumers.
4:30 p.m. - 5:30 p.m.
Channeling the Optimism of Hispanic Millennials
Join Juan Ruiz, director of Hispanic insights at Mintel, as he explores the world of bilingual, Hispanic Millennials and the challenges and opportunities facing marketers. Data shows that this segment is optimistic about their future and confident about their ability to handle the present. In this session, find out how brands can leverage this optimism to be in a better position to stand out, connect with Hispanic Millennials, and channel their energy into serving as brand ambassadors and influencers.