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AHAA Insights 2016


Behind-the-Scenes with Nielsen: What Their Latest Study Means for Marketers

September 27th, 2016

AHAA kicks off the Fall with a deep dive at Nielsen's new report "From the ballot box to the grocery store," which details how Latinos' shifting demographics - younger, better educated and more affluent - are changing the way marketers capture their $1.3 trillion buying power. You'll come away from this webinar with the latest stats, insights and case studies, but also with a new understanding of what it means to be "ambicultural" and how you can harness these nuances to grow your business. It is this segment that will hold the most sway in the upcoming election. 

Moderator: Gabriela Alcantara-Diaz, AHAA Education Chair and President, Semilla AD
Speaker: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen


WATCH PRESENTATION (Webex)
VIEW REPORT (Nielsen Website)