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AHAA: An advocate and business partner all in one.


AHAA: The Voice of Hispanic Marketing (AHAA) is the only national trade organization representing more than 45,000 marketing, research and media executives with trusted Hispanic expertiseFor 20 years, we have championed the Hispanic Market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies – all while ensuring that experts with trusted Hispanic expertise were at the forefront of this discussion. 


  • We have taken a leadership role in the definition and implementation of Total Market and we continue to advocate for improved ROI measurement and modeling so that the power of the Hispanic market is not short changed in board room decisions.
  • Our thought leadership initiatives have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with America’s Hispanic consumers.


Learn how AHAA benefits the industry and can benefit YOU.

Download AHAA's Membership Form