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AHAA TO REDEFINE RELEVANCE AT ITS 2015 ANNUAL CONFERENCE DATES

C-Suite Leaders from iHeartMedia, Kraft, Target among Headliners


Fairfax, VA, January 22, 2015AHAA: The Voice of Hispanic Marketing announced the theme of its Annual Conference, taking place in Miami from April 27 to 29, 2015: “Redefining Relevance.” With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America’s most powerful demographic.

“AHAA recently released a study on Refining Hispanic ROI where we found that relevant messages increase campaign ROI, indicating that it also contributes significantly to company growth overall,” said AHAA Chair Aldo Quevedo, principal/creative director of Richards/Lerma. “If Hispanic relevance can lead directly to a campaign’s greater ROI and gains in market share, then this conference will provide attendees the tools and insights necessary for brands to become more relevant to Hispanic consumers.”

 Known for its powerful speakers, previous AHAA annual conferences have included Rupert Murdoch, Chairman and CEO of 21st Century Fox; Sir Martin Sorrell, CEO, WPP; Adam Ostrow, Chief Strategy Officer, Mashable; Jamie Moldafsky, CMO, Wells Fargo; Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide; Robert Rodriguez, award-winning filmmaker; and James Ortiz, CMO, U.S. Army, among its keynote roster. 2015 is continuing to raise the bar with the following confirmed speakers:

Laura Desmond, Global CEO of Starcom
Deanie Eisner, CMO of Kraft
Rick Gomez, SVP, Marketing, Target
Peter Hall, Regional Marketing Director of the Americas, Heineken
Jim McNamara, Chairman of Pantelion Films
Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

“No other conference is exploring the powerful link between Hispanic relevance and ROI,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership, inc. “We will offer four key education tracks: insights, creativity, engagement and ROI, ensuring that our attendees get a 360 picture of winning strategic approaches.”

Early-bird registration opens on February 2, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.