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AHAA Elects Two New Members to Board of Directors


Fairfax, VA, December 4, 2014 – At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced it has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President - Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

CARLA TRUM MERCADO, Partner, CommonGroundMGS
A Hispanic marketing veteran with more than twenty-five years of professional experience, Ms. Mercado, who assumed the presidency of MGS Advertising in 2013 and now serves in a senior leadership role at CommonGroundMGS, brings a wealth of account management and media expertise to AHAA. Her previous positions at Siboney allowed her to rise quickly and manage international accounts, including Colgate-Palmolive, Pepsi-Cola, Got Milk?, Bristol-Myers Squibb, Clairol, Payless, Citibank, and HBO among others. As Vice President of Promotions & Sales Support for Telemundo Network, she gained extensive experience in the arena of production, promotions, sales, events and brand marketing. Responsible for all client-related promotional tie-ins with the TV Network as well as the development and production of all selling materials, she honed her marketing skills while deepening her understanding and commitment to the U.S. Hispanic consumer marketplace. Ms. Mercado has served as Diversity Chair for the New York Blood Center, was named to the YWCA’s Academy of Women Achievers and served on the Hispanic Advisory Council of Big Brothers/Big Sisters of America.

MARCO LOPEZ, Executive Vice-President - Partner, elemento L2
Mr. Lopez currently leads the strategic vision of the elemento - L2, which aims to reach the new and ever-changing multicultural market through the disciplines of Experiential, Digital, Public Relations and Shopper Marketing, and counts on a strong roster of clients, such as Coca-Cola, Target, Barcel, Brown Forman, Get Covered Illinois, and Nike. Prior to elemento - L2, Mr. Lopez led Publicis Groupe’s Relay, PBJS and MSL’s multicultural departments, where he was responsible for the groups’ account services, operations planning and creative across all client accounts, some of which included AT&T, Coca-Cola, P&G, Beam Global, Mazola, and PayPal. In addition to media and marketing positions at Tribune’s Hoy Newspaper and Univision, he was Director of Diversity Marketing for SBC Communications (now AT&T).