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AHAA Launches New Hispanic Market Guide


Fairfax, VA, March 28, 2016
AHAA: The Voice of Hispanic Marketing (AHAA) has rebranded its Hispanic marketing directory to launch the 2016 Hispanic Market Guide, available today on ahaa.org free of charge. This comprehensive digital guide provides a detailed look at Hispanic consumers, Hispanic media, top advertisers and agencies, and features data from Nielsen, Cision, and the U.S. Census.

The Hispanic Market Guide is the leading source of information on the top advertising and marketing agencies vetted by AHAA that specialize in the Hispanic market. It lists key advertiser and agency relationships, specialties and contacts, providing brands and journalists with a great competitive intelligence tool for locating and targeting the top agencies in the market.

 The report also provides topline data for key market sectors from AHAA’s own Insights series. In addition to this data, the report features:

• Top Hispanic ad spending by medium
• Largest advertisers
• Interactive directory of Hispanic advertising and marketing agencies
• Consumer media consumption and population trends

“Through this online resource, companies interested in the Hispanic market will have the go-to publication to learn about the market and connect with top marketing agencies, research firms and media companies that can develop strategies to win customers,” said AHAA Chair Linda Lane Gonzalez, president of viva partnership.

The Hispanic Market Guide is available here.