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AHAA MOURNS ADVERTISING PIONEER RICHARD DILLON


Fairfax, Va. (August 18, 2017) – The loss of an advertising giant leaves enormous footprints to follow and fill. Such is the legacy of Richard “Dick” Dillon, who passed away on August 17. AHAA: The Voice of Hispanic Marketing sends its sincerest condolences to his family and reflects on the impact he had on the thriving Hispanic marketing industry of today.

“Dick was one of the founders of the U.S. Hispanic advertising industry that helped turn what was once considered a niche industry into the billion-dollar force that it is today,” said AHAA Chair Linda Gonzalez. “He was a true friend, and we owe him a huge debt of gratitude.”

A renowned communications expert, Dick was chairman of Dillon Allman and Partners (DAP) prior to his passing, managing industry relations with leading global pharmaceutical and bio-tech companies. Prior to DAP, he founded Mendoza Dillon & Asociados, which he later sold to WPP. Other highlights of Dick’s career include President of Johnson & Johnson, Mexico, and President of Beechnut Squibb, Canada, where he “put the hole in the lifesaver” by launching BreathSavers®. He was inducted into the AHAA Hall of Fame in 2010.

Past AHAA Chair Ingrid Otero-Smart, CEO of Casanova//McCann had the privilege of working with Dillon. “Dick Dillon was a giant, and our industry sits stronger today because of him. He gave structure and business leadership to an industry that was still in its infancy. He was a charming, funny and generous boss. I will miss him dearly,” she added.

AHAA mourns Dillon’s passing and sends its condolences to his family.


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