MEMBERS ONLY
AHAA AND HISPANIC INDUSTRY EVENTS
AHAA is committed to promoting the common business and professional interests of industry members. Encouraging study, discussion and education regarding the Hispanic-specialized marketing and advertising industry are among AHAA’s strategic initiatives. AHAA provides ongoing opportunities to foster high standards, excellence and professionalism within the industry through conferences, events, educational opportunities, forums and publications.
Looking for AHAA's webinars? Click here.
The Upscale Latino Segment ($50 - 100K) Overview
Thursday, May 30th at 2:00 pm EST
Join AHAA & Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.
Speakers:
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Reny Diaz, Director of Client Engagement, Nielsen
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Carlos Santiago, President & CEO, Santiago Solutions Group
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Gabriela Alcántara-Diaz, President, G ADMarketing Communications
Smart Music for Targeted Advertising: Choose Wisely to Boost Your ROI
Wednesday, June 5th at 2:00 pm EST
We all know the power of music, especially when composed and combined with compelling visual imagery. MTV understood the power when they launched their Video Music channel some 35 years ago. How can you make the right decisions about music for your next advertising or marketing campaign? Understanding your audience is the first step.
When you are approaching a culturally-diverse consumer marketplace, you need to be cognizant of the cultural likes and dislikes that make your campaign go viral, or go bust. And the more you know about your target consumer, the better your decision-making will be.
In this informative online webinar, our presenters will discuss some of the data and technology for understanding your target and the breadth of music available to help you make the right choices.
Register for this webinar and we’ll help you answer questions like this:
• Where can I find just the right music compositions and artists for my Hispanic campaign?
• How can the right music boost my response rates?
• What artists are available for my campaign on a limited budget ?
• How can featuring recognizable music genres and artists boost my ROI?
Moderator: Tom Verna, VP Marketing, Geoscape
Speakers:
- Cesar Melgoza, Founder and President, Geoscape
- Carlos Maya, President, Mixto Music
ADMERICA 2013
June 5 - 8, 2013 in Phoenix
Location: Arizona Biltmore Resort & Spa
ADMERICA! 2013 will focus on the innovations made in the fields of advertising, marketing and communications through the use of social media, creative, digital, new business, blogging and mobile advertising. New club workshops will focus specifically on membership recruitment and retention, government relations, fundraising and much more. They are also offering the Principles and Practices for Advertising Ethics Certificate Program, brought to you by the Institute for Advertising Ethics.
Join themfor four days of compelling presentation. Learn more.
NCLR 2013
July 20-23, 2013 in New Orleans
2013 Hispanic Retail 360
August 14-16, 2013
Location: Red Rock Casino, Resort & Spa in Las Vegas
Leading marketing experts, retailers and suppliers will be at the 9th Annual Hispanic Retail 360 Summit on August 14-16, 2013, at Red Rock Casino, Resort & Spa in Las Vegas, Nevada. You need to be there too! Hispanic Retail 360 Summit is a three-day event for retailers and marketers who want to learn how to tap into the $1 trillion Hispanic market and grow their business.
Their 2013 program is under development.
For information and registration, click here.
2013 USHCC National Convention
September 15-17, 2013
Location: Hilton Chicago
The 2013 USHCC Convention is going to Chicago this Fall, and we want to give you advance notice so you can be part of this historic event!
Join thousands of entrepreneurs, corporate and chamber leaders, business owners and public sector officials as we gather to celebrate the accomplishments of the America's Hispanic business community – our nation's fastest-growing business segment.
Register for our Business Matchmaking Sessions, an unparalleled opportunity for Hispanic Business Enterprises (HBEs) to meet with procurement officers from federal agencies and Fortune 500 companies. Enjoy a lineup of high-profile speakers on a variety of topics impacting your business. Workshop sessions are tailored to inform you about best practices and provide networking opportunities.
For information and registration, click here.
2013 ANA Masters of Marketing
October 3-6, 2013
Location: JW Marriott Desert Ridge Resort & Spa in Phoenix, AZ
This signature industry event sold out last year. It will once again bring together chief marketing officers and thought leaders from the agency and media worlds for three days of leading-edge insights and networking.
Confirmed speakers include:
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Olivier Francois, chief marketing officer at Chrysler Group LLC and Fiat Group Automobiles
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Joe Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola
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John Costello, chief global customer and marketing officer at Dunkin' Brands
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Deb Sandler, chief consumer officer at Mars Chocolate, N.A.
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Stephen Quinn, executive vice president and chief marketing officer at Walmart
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Roger Adams, senior vice president and chief marketing officer at USAA Insurance
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Tony Pace, chief marketing officer at Subway Franchisee Advertising Fund Trust
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David Lubars, chief creative officer at BBDO
In addition to the great lineup of speakers, the Masters of Marketing includes top-notch evening entertainment and fun activities such as golf, tennis, and a 5K race/walk. As one past attendee remarked, "The Masters of Marketing is the most exciting and most professionally run marketing conference I ever attended -- from a pretty long list."
For information and registration, click here.
PAST EVENTS
2013 AHAA ANNUAL CONFERENCE: THINKING UNDER THE INFLUENCE
Date: April 29 - May 1, 2013
Location: Eden Roc Renaissance Miami Beach
AHAA is pulled out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA had A-list speakers making this the marketing conference to attend.
The AHAA 2013 Conference explored the theme of the blurring of lines between mainstream and multicultural in a way that’s never been done before. Top industry leaders gave us their insight on all realms of the market and business so be sure to check out the presentation archives!
Second Annual U.S.H. Idea Awards
April 30, 2013 in Miami
Location: New World Center
Access the winners here.
FIAP 2013
May 1, 2013 in Miami
Location: New World Center
Please visit their site by clicking the logo above for more information!
Únete con Vídeo: IAB Multicultural Agency Day
October 10, 2012 - New York, NY
The IAB Multicultural Council invites marketers and agency professionals to discover the opportunities available for audience communication through digital video at our showcase event. If you represent a general market agency and have not developed your strategy for the U.S. Hispanic segment, isn’t it time you did?
The U.S. Hispanic marketplace represents over 50 million consumers: Young. Influential. Receptive. This multimedia gathering will unlock the potential of the growing Hispanic segment and offer brand leaders tactics to connect. A hosted network reception will follow the market intelligence event.
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Reaching Consumers Across the Economic Cycle: Which Creative Ad Tactics Resonate Most?
Monday, September 24th - Download the Presentation
Quantifying ad effectiveness is always a major priority; in today's volatile economic climate, consumer ad response isn’t always as it seems. It’s important to assess which creative tactics resonate most with consumers and drive ad performance throughout the economic cycle.
What is the relationship between economic cycles and ad resonance levels? How can advertisers consistently maintain strong ad resonance? Which creative approaches resonate with today’s differing audiences?
Leading advertisers and agencies look to Nielsen for a thorough understanding of who their ads reach and how they resonate to improve performance and maximize ROI. Join us on September 24th for a webinar that explores surprising findings of how different creative approaches resonate with audiences throughout the economic cycle.
The State of the Hispanic Consumer Webinar
Presented by Nielsen on May 22, 2012
Access the presentation and replay.
2012 AHAA ANNUAL CONFERENCE
Date: May 2-4, 2012
Location: Miami, FL
AHAA brought in speakers, our clients, from the consumer packaged goods, pharmaceutical, public relations, retail and music industries. They shared with us their successes, challenges, Ajás and more.
C-Suite speakers were from top brands including: The Clorox Company, Diageo, Delta Dental, Eli Lilly and People en Español. In addition, the first annual U.S.H. Idea Awards was held on May 4th to recognize and celebrate the best works in the U.S. Hispanic market.
For presentations and audio archives, visit our 2012 AHAA Annual Conference Presentations page.
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Date: October 11-13, 2011 |
More than 300 agency principals, media buyers and planners, account managers and planners, researchers and brand managers met at the 2011 AHAA Annual Conference to discuss innovation, transformation and competition encompassing the advertising world today. The theme woven throughout the inspiring three-day conference was SEE CHANGE. Experts presented topics that energized attendees to keep pace with the ever-changing marketplace.
For presentations and audio archives of general sessions, visit the 2011 AHAA Annual Conference Presentations page.
Date: June 20, 2011
Read about the event in the June/July 2011 issue of Conexion.
Updated: Thursday, May 23, 2013
