Program Overview

AHAA's Annual Conference is the most comprehensive industry event dedicated to the U.S. Hispanic market.  This year promises an exciting program packed with a lineup of best-in-the-business speakers and numerous networking opportunities.  Join more than 400 agency principals, creatives, media buyers, media planners, media specialists, account managers, account planners, researchers and brand managers at the very heart of Hispanic advertising-- Miami.

CONFERENCE THEME: SEE CHANGE

Like a similar sounding descriptor, "See Change" suggests we are at the crossroads of a major transition in the Hispanic market. For many of us in advertising and marketing this means that we must make an affirmative and active change we can see for the following reasons:

• Innovation
  Staying in step with our consumers who are increasingly mobile, avid users of technology (and now increasingly bilingual)
  
  
• Transformation
  In order to better serve our clients, we must transform our agencies to give them the services they need in a cost efficient manner.
  
  
• Competition
  More than ever, competitors with little Hispanic marketing depth are staking a claim to this segment. Only by articulating and promoting your best-in-class capabilities can your agency fend off their claimed advantages of resources and size.
  
  
  The Fall 2011 conference will address these challenges, as well as others, and offer insights on how to be relevant at this juncture in marketing history

Who is AHAA's Annual Conference For?
Agency Principals, Agency Leaders, Creatives, Media Buyers, Media Planners, Media Specialists, Account Managers, Account Planners, Researchers, Brand Managers, Clients
 
Why Attend?
AHAA's Annual Conference brings together the best minds and resources dedicated to Hispanic-specialized marketing!  Over the course of two days, you can expect to:

• Hear from a lineup of best-in-the-business speakers
  
• Enhance your knowledge with new trends, insights and information  
  
• Network and exchange ideas with your colleagues and other industry professionals in a relaxed and stimulating environment at a NEW location this year
  
• Recharge as you prepare to take your career to the next level 
  
  

CONTACT US

AHAA HEADQUARTERS

8400 Westpark Drive - 2nd Floor
Mclean, VA 22102

REGISTRATION | GENERAL QUESTIONS

AHAA Team (703) 610-9014 or info@ahaa.org

SPONSORSHIP

Horacio Gavilan (703) 610-0231 or hgavilan@ahaa.org