is the Multicultural Reports Editor for Mintel International Group. Prior to joining Mintel, Leylha was president and owner of PromoLatino, an agency dedicated to national and international Spanish-language book publishers. Her agency developed and designed business strategies, market studies, marketing efforts and publishing plans, frequently shaping and leading new business units or restructuring and re-launching existing businesses.
Leylha, a native of Chile, has vast experience focusing on U.S. Hispanic consumers on various consumer goods, telecommunication and entertainment accounts. Her marketing and advertising experience extends into programs for African-American markets as well.
Leylha is a frequent speaker at national and international conferences, where she often addresses opportunities that exist within the unique and complex U.S. Hispanic marketplace.
is the Chief
Revenue Officer/VP Sales of Terra. Blacker is on the Executive Committee
of Advertising Women in New York and a Founding Board Member of The
Internet Advertising Bureau’s Hispanic Committee and ad:tech US
Hispanic/Latin America. She was the Founder/President of the
International Advertising Association’s Under-30 Chapter, Secretary of
the U.S. Chapter, on the Board of the Florida/Latin America Chapter, a
recipient of Ad Age’s “Woman to Watch” Award and is a frequent guest
speaker and commentator on Hispanic media.
About Terra: Terra is a global digital media company and content
producer with a presence in 18 countries, including the United States
where it serves the growing Hispanic community. Focusing on lifestyle,
entertainment, sports and news, Terra creates an interactive user
experience for millions of U.S. Hispanics and provides comprehensive
solutions for advertisers seeking exposure among this key demographic.
In Latin America, Terra is the region’s leading Internet company, with
89 million unique visitors per month. Terra was most recently named by
Fast Company in their ranking of list of Most Innovative Companies in
the World as pioneering company in music.
Florencia has a 10 year track record of consistently exceeding
revenue and marketing goals at various Marketing and Sales positions
held at media industry leaders Bertelsmann, Univision and MTV Networks. A
well-versed expert in Multicultural Marketing, she has created
successful advertising solutions for most of the major companies active
in the space, including AT&T, Unilever, Ford, McDonald’s,
Kraft-Cadbury and Wrigley among others.
Born in Argentina, Florencia holds a CPA degree from University of
Buenos Aires and an MBA from Kellogg School of Management, Northwestern
University, with majors in Media Management and Marketing Strategy.
Florencia’s video playlist at VEVO includes: Shakira “Waka Waka”, “She
Wolf” and “Inevitable”, Pitbull ft. Ne-Yo “Give Me Everything”, Coti ft.
Paulina Rubio y Julieta Venegas “Nada Fue un Error”, The Black Eye Peas
“I gotta Feeling” & “The Time (Dirty Bit).
is the regional vice
president of Sales for the East Coast and Midwest for Univision
Interactive Media, the digital division of Univision Communications
Inc., the premier Spanish-language media company in the United States.
An advertising industry veteran of over 16 years, Mr. Chapman’s most
recent experience includes serving as vice president of Sales for
SBNation. He also previously served as director of Digital Sales for
NBC’s Sports and Olympics Group, and as the director of National Sales
for Foxsports.com. Prior to that Mr. Chapman sold both print and
digital advertising for Entertainment Weekly, Sports Illustrated and
He was born and raised in South America and graduated from Colgate University with a BA in Spanish.
is Vice President-Research
Policy and Communication for Arbitron Inc., based in Columbia, Maryland.
In this role, Ed helps to communicate Arbitron’s research perspective
to clients and industry groups. He is involved in a number of different
research initiatives at Arbitron and also oversees the Media Rating
Council audit process at Arbitron.
Prior to joining Arbitron in 1999, he was Vice President-Research
for Clear Channel Communications. He has also worked for WPXI-TV in
Pittsburgh, Birch/Scarborough Research, the National Association of
Broadcasters, and WSPA-FM in Spartanburg, South Carolina. Ed served on
the faculty at both Michigan State University and Duquesne University.
Ed holds a Ph.D. in Mass Media and a B.A. in Telecommunication from
Michigan State University and an M.B.A. from the University of South
Carolina. He is a member and former president of the Alumni Advisory
Board for the College of Communication Arts and Sciences at Michigan
State. Ed holds membership in a number of professional organizations
and is also on the editorial board of the Journal of Radio and Audio
leads the content
strategy for YouTube in the US Hispanic market. Google created Duran’s
position to focus with a dedicated strategy in this market. Duran is
responsible for developing and consolidating Hispanic oriented content
for Google’s video platform. YouTube is the world largest video platform
followed by YouTube Mobile the second largest video platform in the
world. Prior to Google, Duran led the digital initiatives in the US
Hispanic market for Televisa, the largest Spanish language multimedia
and content provider in the world, where among other responsibilities,
he developed the digital and mobile division in the US and LatAm. Before
Televisa, Duran managed the US commercial strategy for Satmex, a
Mexican Satellite operator.
is the Chief Executive Officer of Droga5, 2011 Ad Age
Agency A-List winner. Droga5, which The Guardian called “the world’s
most exciting agency,” is best known for such innovative social
initiatives as UNICEF’s Tap Project (which was nominated by Ad Age as
one of the 10 best non-TV campaigns of the decade), The Great Schlep for
the Obama campaign and The Million Project for the New York City
Department of Education, all of which won prestigious Titanium awards at
the Cannes Advertising Festival. The agency was also Creativity
magazine’s 2007 “Agency of the Year” and works with such diverse clients
as Puma, Kraft, BING, Coca-Cola, Prudential, Method, Hennessy, Unilever
and The New Museum of Contemporary Art.
Before co-founding Droga5, Essex was the founding editor in chief of
Absolute magazine. Before running Absolute, he held the post of
executive editor at Details magazine, as well as editorial posts at The
New Yorker, Entertainment Weekly, Salon.com and Interview.
Essex’s writing has been published in The New York Times, The New
York Times Magazine, Rolling Stone and Outside, among others. He is also
the author of two books – A Very Public Offering: The Story of the
Globe.com (Wiley; 2001) and Chasing Cool (Simon & Shuster) with
former Barney’s CEO Gene Pressman. He is currently writing a third book
with celebrated musician Nile Rodgers, which will be published by Random
House in late 2011.
Essex has a BA and an MA in American Literature from New York
University and is an advisor to the NYU Reynolds Program of Social
Entrepreneurship. He lives with his wife and two children in Brooklyn
In addition to his new business development practice, High is an agency search consultant and has watched over 150 MarCom firms compete. He also does Client Satisfaction Audits for which he has conducted interviews with 720+ executives at 190+ client companies and heard what they like about their MarCom partners…and what they don't.
is Vice President of Marketing for Batanga, Inc. responsible for all sales planning and integrated sales marketing strategies and efforts. Additionally, Martinez manages all company communications efforts including public relations, advertising and customer relations.
Martinez has over ten years of invaluable advertising and marketing experience with industry leaders Crispin Porter + Bogusky (CP+B) and Zubi Advertising. Most recently at Zubi Advertising, Natalia supervised all aspects of the Ford Motor Company account for over six years, including efforts that launched several Ford Division vehicles to the U.S. Hispanic Market. Additionally, she led several cause-related marketing programs including Race for the Cure and economic empowerment efforts for Ford Motor Company in the U.S. Hispanic Market.
Previously, at CP+B she managed advertising campaigns for bicycling giants, Schwinn, GT Bicycles and Giro Helmets, helping develop several award-winning campaigns. A graduate of Florida International University, Martinez holds a bachelor degree in Communications.
is Vice President of U.S. National Sales for Batanga, Inc. responsible for all U.S. sales efforts across Batanga.com, LolaSabe.com and the Batanga Network. She oversees seven offices across the country.
Mitchel has been in the online advertising field for fifteen years, including experience in digital advertising in addition to working with search and audience behavioral products. Her past job experiences include AOL Chicago, where she helped the AOL Latino team in the Midwest to drive CPG business for Hispanic efforts. She also managed the largest Midwest account, General Mills.
In addition to AOL, she worked at Business.com, opening the Chicago office and increasing sales by 400%, and CMGI’s Audience Net, managing a seven person national team and working with product management to bring new products to the market. At Batanga Inc., Mitchel opened the Chicago office, where she tripled growth the first year and doubled growth the second year.
is currently Director of the Hispanic Business Unit of Kitelab-De La Riva USA, based in Miami and dedicated to do Market Research with Hispanics living in the United States.
He has 14 years of experience in Market Research and Strategic Consulting in Mexico, Europe and the Hispanic Market in the United States and has worked for clients such as Ford, Televisa, Bacardi, Bimbo, Coca-Cola and the Mexican Government. Throughout his Market Research career he has specialized in studies related to Advertising Effectiveness, the Impact of Emotional Advertising and Brand-Generated Engagement.
He studied Marketing at the Chartered Institute of Marketing in England and earned a Master’s Degree in Applied Social and Market Research Methodologies at the University of Westminster in London.
Personal: He is married and his family is a real multi-cultural example, a mix between Mexican, Guatemalan, French, German and English. He has a 4-year-old daughter, a 2-year-old son and a Triumph Bonneville motorcycle.
is Director of Industry
Initiatives for the Interactive Advertising Bureau (IAB), the trade
association for digital communications, where he oversees digital video,
networks & exchanges, social media, multicultural affairs, and
agency revenue advocacy for the $25 billion sector. His prior roles
include business development executive posts at Yahoo! and DoubleClick,
after an investment banking career at J.P. Morgan Securities. Seneca is a
MBA graduate from the Harvard Business School.
is the Senior Vice
President of Digital for impreMedia a Hispanic Media company that
reaches 59% of the U.S. Hispanic population. Neal has responsibility for
the US Digital Business.
In her capacity, Neal and her team lead the digital publishing
strategy optimizing current programs and maximizing emerging opportunity
- developing new products and business opportunity that engages the
marketplace and provides services for the community.
Prior to joining impreMedia Neal was V.P. of Multimedia &
General Manager of Niche Pubs for the Press Enterprise, a Belo
corporation. She had full P&L responsibility for a variety of brands
and was responsible for organizational transformation. At PE.com she
grew audience over 80% in one year launching web TV, local expert
channels, social media marketing programs and niche local programs such
as High School Gametime. Furthermore, she turned around local and
national revenues launching behavioural targeting and SMB services.
Ms Neal spend 17 years of her career at Freedom communications
as an innovator launching the internet in 1991 and held a variety of
executive level positions including President & CEO of
OCregister.com, MyOC.com and Modestlye.com. She launched their first set
of internet businesses for Freedom Communications in 1995 The Orange
County Register OCregister.com, then to position against Monster Board
1996 workavenue.com (OCJobfinder) and autoaccess.com (OCCarfinder).
, an executive with a
wide range of multi-media experience is the Vice President of Sales and
Operations of Prisa Digital, leading the expansion of Prisa into the
digital arena in the US and Latin America.
Prior to joining Prisa, Palacios worked at Terra USA and Latin America
in several capacities; most recently as Regional Director of Business
Development for Terra USA and Latin America (LATAM) where he was
responsible for the strategy and implementation of the Ad Network
initiative known as EZTarget Media. In this role Palacios oversaw the
business plan, developed and managed strategic partnerships and created
sales plan for the region.
Palacios previous roles in the US business of Terra Networks USA
included Director of Portal where he was responsible for increasing the
traffic of terra.com, managing content, product, design and engineering
areas of the US business. He also served as Director of Finance where he
was responsible for consolidating the operations of Telefónica’s Data
Center located in Miami by developing a Shared Service Center.
Before working for Terra, Palacios worked at PricewaterhouseCoopers
for 11 years, holding several positions and managing multiple projects
that ranged from business investment projects, to business
reorganization projects for several Fortune 100 companies.
Palacios, a Uruguayan native, holds a CPA Degree and an MBA, currently resides in Miami with his wife and 2 children.
is Vice President,
Digital Media and Integrated Solutions, Telemundo. He is responsible for
all 360-degree Integrated Solutions and Multiplatform Story Telling
Strategy at Telemundo Network; driving overall growth of Telemundo's
Digital Media business. Perez works closely with Telemundo's Studios,
Marketing, Public Relations, Sales, International and Community
divisions. He ensures that Telemundo’s Digital Media programs are truly
integrated into the network’s growing “Original Content Strategy.” In
addition, Perez is charged with identifying trends in the digital media
market, seeking growth opportunities for Telemundo’s online community
and delivering this audience best in breed applications, services, and
programs. Recently, Perez was appointed to lead the new strategic social
media unit, Social@Telemundo and digital distribution for
Social@Telemundo will focus on delivering its fans across Facebook
& Twitter interactive experiences tied to TV programming. With
dedicated Social Media resources tied to each of Telemundo's shows and
novelas, Social@Telemundo aims to take the entire TV viewing process to a
more engaging level. Building off the success of its Interactive
Broadband Series "Telemundo Live" and mobile social initiatives
Telemundo plans to expand its focus on sharing more access to its
studios, shows and talent in Spanish and English.
Borja Perez was named Vice President of Digital Media &
Integrated Solutions for NBC/ Telemundo in February 2009 and reports
directly to Jacqueline Hernandez, COO, Telemundo and Peter Blacker,
Senior Executive Vice President of Digital Media, Telemundo.
Prior to his current role, Perez was the Yahoo! Telemundo Alliance
Leader, responsible for growing the Yahoo! Telemundo virtual joint
venture’s target audience and revenue goals.
With more than 10 years of experience in the U.S. and global Hispanic
market including Germany and Spain, Perez was Director of U.S. Hispanic
and International Business Development, AOL Inc. AOL Media Networks.
In this role, he developed strategic alliances and content partnerships
as well as oversaw the execution of all AOL Latino marketing and public
relations programs for the U.S. Hispanic market, International and
Multicultural markets. Prior to his roles at AOL Inc., Perez held posts
at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson,
where his knowledge and expertise of the global Hispanic market were
essential to each client’s strategic market growth.
Perez is Co-chairman of the IAB Multicultural Committee, a Board
Member of the US-Spain Chamber of Commerce, an Advisor Committee member
of The Association of Hispanic Advertising Agencies as well as an active
member of The International Advertising Association.
serves as an Executive
Creative Director of Dieste Harmel & Partners, Inc. Mr. Quevedo
served as President and Chief Creative Officer of Dieste, Harmel &
Partners since August 2006. He began his creative career in advertising
as a copywriter with Ogilvy & Mather Mexico. He was inducted into
the Hall of Achievement of the American Advertising Federation. He has
received several ADDY Best of Show Awards, Best of Show at the
Advertising Age Hispanic Awards, and SOLES at the FIAP Festival de
Buenos Aires, Argentina. He is the first Mexican to win a Cannes Lion
and the Grand Award at the New York Festivals. In 1999, 2000 and 2002,
Mr. Quevedo was named the top Hispanic Creative Director in the USA by
is founder and CEO of Jun Group (www.jungroup.com),
a premier social video company. The company’s distribution technology
delivers millions of monthly user-initiated video views through an
established and growing channel across social networks, mobile devices,
P2P and YouTube. Jun Group’s analytics dashboard, Voyeur, provides
real-time insights into shares, Facebook “Likes,” tweets, ratings,
comments and geographic data down to the state and town. Founded in
2005, Jun Group’s clients include Fortune 500 brands, major
entertainment companies, and media agencies.
Prior to founding Jun Group, Mitchell headed up the New York
interactive division of Bates Worldwide Advertising. As General
Manager/Creative Director, he helped grow Bates Interactive into a
70-person integrated unit, with clients such as Perrier, Moet &
Chandon, and Warner-Lambert.
Earlier, as Creative Director of the New York office of Think New
Ideas, Mitchell supervised Web development for clients such as
Budweiser, Chrysler, Sony, and Continental Airlines.
A graduate of Boston University's College of Communications, Mitchell
began his career as an Art Director at Grey Advertising where he
created print and television advertisements for clients such as Procter
& Gamble, Parker Brothers, and Stride Rite.
Mitchell wrote and directed The Scene, a 20-episode online drama that
was viewed over 8 million times in 90 countries. He has published two
national comic book series, and he recently wrote and produced an online
drama entitled Stream, starring Whoopi Goldberg.
Networks in 2000 as Chief Financial Officer and as a founding member of
the team that launched Terra.com. In 2004 he took on the position of
Chief Executive Officer and he now oversees the operations of Terra
Networks in the US, with headquarters based in Miami and offices in New
York, Los Angeles and San Francisco. He has played a key role in the
growth of the organization and in consolidating Terra Networks USA’s
position as the leading Internet portal for the US Hispanic market.
Under his leadership, Terra.com has grown its audience to reach
over 7 million unique visitors per month, and has increased its
advertising revenue to become one of the leading digital platforms
targeting the Latino market. The primary sources of revenue are
Spanish, English and Portuguese language online advertising campaigns
throughout the United States and the Latin American region.
Terra (www.terra.com) is a global digital media company and
content producer with a presence in 18 countries, including the United
States where it serves the growing Hispanic community. Focusing on
lifestyle, entertainment, sports and news, Terra creates an interactive
user experience for millions of U.S. Hispanics and provides
comprehensive solutions for advertisers seeking exposure among this key
demographic. In Latin America, Terra is the region’s leading Internet
company, with 81 million unique visitors per month. Fast Company
recently named Terra in their ranking of The Most Innovative Companies
in the World in music.
Prior to joining Terra Networks, Rodríguez worked in the
Telefónica Group, the leading global telecommunications company in the
world. Rodríguez held various financial positions in Telefónica de
España and in Telefonica S.A.. During those years he lead a team that
worked with McKinsey and Company in analyzing the performance and
valuation of several Telefónica global business units - from mobile and
fixed telephony to Internet access and corporate business solutions.
Fernando Rodríguez began his career as a Foreign Trade Expert
working for the Madrid Chamber of Commerce in Mexico City. He holds a
Master’s degree in Business Administration from the Universidad Autónoma
de Madrid and several other executive programs including an Executive
Management Program by the IESE Business School and Harvard Business
School. In 2007, he received the Latin Chamber of Commerce (CAMACOL)
Executive of the Year award. He currently resides in Miami with his
wife and 3 sons.
is President of Roslow Research Group and author of A Guide To Building Market Dominance – Case Histories in Hispanic Marketing.
Roslow Research Group (RRG) is a full-service research and consulting firm serving the Hispanic marketing and media industries in the U.S. and Latin America. RRG clients include McDonald’s, Nestlé USA, Tampico, JPMorgan Chase, Remy-Cointreau (for cognac, champagne, rum and other categories), Denny’s, Century 21, Hertz, Liberty Mutual Group, CVS, Metris Companies (credit card issuer), Vista Magazine and The Tribune Company.
RRG was founded in 1984. Peter joined the firm in 1993, after tenures at Telemundo (as Vice Presi¬dent, Research) and Univision Tele¬vision Group (VP, Sales and Marketing). Joining Telemundo at its birth, Peter built their research department and helped develop a number of syndicated re¬search services for the Hispanic market; in¬cluding the Nielsen Hispanic rat¬ings service, the Sim-mons Hispanic service and an in-store scanner-based tracking service via In-formation Resources (IRI).
From 1983 to 1987, Peter was the Managing Director of In¬formation & Analysis, Inc. (I&A), a research and consulting firm that specialized in broadcast & cable research and Hispanic marketing research.
Peter started in the research business in 1971 (no, it’s not a typo!) at The Pulse Inc.; and from 1978 to 1983 was a Senior Vice President at Strategy Research Corp. He is an active proponent of advancing the Hispanic research state-of-the-art, has had articles and research papers published in a variety of aca¬demic and professional journals, and has consulted for a number of public and private organizations.
was named managing editor of Peopleenespanol.com in 2011. He is
charged with overseeing the website’s content, design and operations, as well as its
digital extensions and social media strategies. He first joined the celebrity news website
in April 2007 as executive editor.
Prior to joining Peopleenespanol.com, Sanchez worked at Univision.com where he held
a variety of roles including special content editor, weekend portal editor and managing
editor of music. In 2004, Sanchez served as editor-in-chief of Mira! magazine based in
New York City.
Sanchez began his journalism career at Reforma, Mexico’s leading newspaper, where
he spent nearly ten years covering international film and music events, as well as
interviewing hundreds of celebrities such as Nicole Kidman, Alanis Morissette and
Björk, among others.
Born in Mexico, Sánchez attended the Instituto Tecnológico y de Estudios Superiores
de Monterrey where he graduated with honors and received an advanced degree in
communications in 1996.
In 2006, Sánchez’s work was nominated for a GLAAD Award for Best Online Article.
is the President and co-founder of Filament Inc., a business development consulting and communication skills training firm that works exclusively with ad agencies.
As primary pitch consultant for Filament and resident new business guru, Schnurman works on about 25 pitches per year ranging from small pitches to organization changing wins. By working on so many pitches at different agencies around the world, he has experience that would normally take a career or two to amass. Schnurman then brings that expertise to bear helping agencies better craft their message and improve performance on pitch day.
All too often agencies bombard their prospects at pitches with all of the information that the agency knows and all of the different strategies that could work. The logic seems to be that if you put enough ideas in front of the prospect, something is bound to resonate. In reality, the prospect has no clear understanding as to what it is that the agency stands for. If agencies expect to win, they need to deliver a clear, compelling, focused message to the client that the client not only understands, but believes.
Using a combination of strategic insight, creativity and showmanship, Schnurman helps organization focus their message to the point where the client not only gets the agency’s big idea, but is willing to partner in that big idea, both strategically and creatively.
Quirky personal stuff – Schnurman lives in New York with his wife and six-year-old daughter. When he is not playing pitch consultant or daddy, Schnurman plays trombone and sings in a funk band. Over the years he has had the good fortune to perform with Paul McCartney, Lenny Kravitz, and Average White Band and appear on numerous programs, including The Today Show.
is VP/Chief Strategy
Officer at Conill. She has worked across geographies and categories.
Her experience includes working in Argentina, Latin America, the US, and
the Hispanic and African American markets. Verena has helped brands
establish a long-lasting and meaningful connection with consumers in
diverse categories, including retail, automotive, entertainment, media,
packaged goods, beer, beverage, spirits, OTC and non-profit. Some of the
brands Verena had the opportunity to bring a deep consumer
understanding to include Target, T-Mobile, Toyota, The California Milk
Processors Board (Got Milk?), Foster Farms (poultry), Nissan, Volvo,
Valvoline, Comcast, among others.
Verena joined Conill in 2010 as VP, Chief Strategy Officer to lead
the strategic planning discipline, overseeing all accounts. Before
joining Ad Age’s 2010 Multicultural Agency of the Year, Verena was
Director of Planning and Research at Grupo Gallegos. During her tenure
and under her leadership Grupo Gallegos became the most awarded agency
at the Hispanic Account Planning Excelencia Awards four years in a row
and in addition, her work was also recognized with Effies.
Before moving to the US in 2003, Verena was the lead Account Planner
at CraveroLanis Euro RSCG (Buenos Aires, Argentina), 2002’s Best Latin
American Agency by Ad Age, and 6thmost creative agency in the world that
same year (Gunn Report).In 2003, Verena was transferred to the New York
office of Euro RSCG. There she led the planning division at Euro RSCG
Latino, while also working on the general market at Euro RSCG NY. Years
later, she moved to the West Coast and joined The True Agency, where she
gained experience working on the African American market.
Her first job in advertising was at JWT Buenos Aires and, as
journalist, she wrote for several Magazines, both local and regional
ones. She also developed local corporate magazines as part of the PR
strategy of different companies, such as Peugeot and Kodak.
Verena also taught at the Austral University,one the most
prestigious Universities in Argentina, where she also got her Social
Communication degree with the highest average in the School’s history.
Verena has made several appearances in different Spanish TV
networks, such as CNN en Español, Univisión and HITN, where she talked
about the Hispanic consumer, Prosumerism in Mexico, Hispanics and
“Globesity”, and Hispanics and Metrosexuality, among other subjects. She
was also interviewed for a few trade publications, including Adweek,
Hispanic Market Weekly, Marketing & Medios, Hispanic Business,
Expansión and Portada Magazine, to name a few.
Verena is a doer and loves to challenge herself. Several 5k, 5M,
10k, and half-marathons are proof of that. In 2004 she completed her
first full marathon in New York City, where she broke the 4-hour mark to
cross the finish line in 3:54. One year later, she completed her first
triathlon, where she took first place in her division. She continues to
swim, cycle and run, and has placed second in her division at the
National Sprint Championships two years in a row.
is Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market. In this role, Tellet is responsible for leading all research and planning activities across the company’s portfolio of brands (MTV, VH1, Nickelodeon and Tr3s), as well as overseeing all facets of research.
With more than 20 years of career experience as a Hispanic target expert, Tellet has been instrumental in conducting studies covering the fast growing, highly influential U.S. Hispanic market. One of her most influential developments includes synthesizing insights accumulated from a combination of proprietary studies and syndicated research into an annual Latinization Of American Youth piece that has garnered praise both internally and externally to stay abreast of the Hispanic <35 market.
Tellet joined the MTV Networks family in 2008 to focus on young Latinos 12-34. Understanding the unique space young U.S. Latinos inhabit where English, Spanish, American and Latin cultures live together became a key priority.
Prior to joining MTV Networks, Tellet held executive positions at prestigious advertising agencies and worked with clients such as Colgate, MilkPEP, Intel, Ford, Toyota, McDonald’s, Kraft, Sears, Procter and Gamble and British Airways.
is General Manager and
Executive Vice President of Tr3s: MTV, Música y Más, one of the leading
providers of entertainment content for the bilingual/bicultural US
Latinos. In this position, Tillan leads the overall strategy to build a
premier entertainment brand that reflects the bilingual/bicultural
lifestyle of today’s more acculturated and trendsetting Hispanic. He
oversees all aspects of the business, including the content strategy and
the development of branded entertainment.
Under his leadership, Tr3s experienced a total day ratings spike
of 25% with its core 12-34 demo in 2011 and its primetime line-up
increased by 40%, making FYQ2 the best quarter in the history of the
Hispanic brand. The new diversification of its lineup, which now
includes novelas, sitcoms and action-sports, witnessed tremendous
results with content delivering viewership in the millions each season.
In his role, Tillan also continues to drive the value of inspiring
Latinos to create positive change in their lives and communities with
the broad and impactful pro-social agenda Agentes de Cambio.
Under his supervision, Tr3s made history with the first-ever
regional Mexican MTV Unplugged. The production was undoubtedly a notable
milestone and took the legendary concept to new heights, featuring the
first-ever Regional-Mexican act Los Tigres del Norte alongside six
amazing artists including Zack de la Rocha (Rage Against the Machine),
Juanes, Residente (Calle 13), Paulina Rubio, Diego Torres and Andres
Calamaro. The digital release of the “MTV Unplugged: Los Tigres del
Norte & Fiends” held the #1 spot on iTunes Mexico, and led all Latin
music sales in the U.S. iTunes store. Prior to its market release, the
album reached Gold sales status in both markets as well.
chairman and CEO of Batanga, Inc. – the largest independent digital
media company serving the U.S. Hispanic and Latin American markets.
Since August 1999, Rafael has been the driving force behind the
company’s strategic planning, acquisitions, business and product
development as well as revenue generation.
In his capacity as chairman and CEO, Urbina-Quintero successfully
completed a series of key acquisitions and successfully negotiated
multiple funding rounds for the company, positioning Batanga, Inc. for
long-term growth in the U.S. Hispanic and Latin American online markets.
He led the launch of Batanga Network, a groundbreaking,
Hispanic-focused ad network, and
continues to grow the company by
introducing innovative and effective online solutions to advertisers
throughout the Americas.
Rafael has extensive entrepreneurial and media experience with a focus
on content, licensing and distribution as well as technology applied to
media on a global scale having worked in Latin America, Europe and the
US. is Vice President, Consumer Marketing at Cricket Communications, a
leading telecommunications company with marketing platforms specifically
targeted to the ever growing market of U.S. Hispanics.
In his role, Vasquez leads consumer marketing strategy, advertising,
media, promotions, pricing strategy and merchandising.
Vasquez is an international marketer with deep experience in a
variety of industries including food, beverage, Internet, franchise
retail sales operations, electronics as well as telecommunications. He
has more than 20 years experience in domestic and international
marketing with a specialty in Multicultural Marketing and Mexico.
, Chief Marketing Officer for Perry Ellis International (PEI), was born to Swedish parents in Liberia, West Africa. He and his sister, Lotta, enjoyed their early childhood experiences in this exotic locale before moving to Sweden and eventually the United States where they attended Greenwich High School, in Greenwich, CT.
Wijkstrom received his B.A. in Art History and English from Georgetown University before earning an MBA in Marketing from New York University. In 1991 he earned the honorable Peggy Guggenheim Collection Fellowship and was an MBA Scholar in the Dr. Marcus Wallenberg Foundation for International Business from 1992-1994. He started his professional career at Habsburg, Feldman Fine Art Auctioneers, as part of founding team that established a premium position in the New York art market and grew the company to $50 million in annual sales.
In 1996 he joined the advertising agency TBWA\CHIAT\DAY where he helped develop and helm recognizable campaigns for Absolut Vodka, Apple Computers, Nextel and Patron Tequila, among others.
From 2005-2010, he filled the role as Director of Content Management at famed ad agency Crispin Porter & Bogusky There he worked with recognizable brand names like Volkswagen, Jose Cuervo, Guitar Hero and the Alliance for Climate Protection.
Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce departments with stewardship responsibility for over 30 brands. With many years of experience in launching and managing successful campaigns for iconic brands, he seeks to more clearly define the company’s brand positioning, advertising and promotions.
He and his wife, Ann, currently reside in Miami, Florida.
Updated September 26, 2011