AHAA Annual Conference | Robb High
has helped over 600 MarCom firms of all sizes (from 4 to 4,000 employees) and all disciplines (advertising, PR, promotion, media, design, interactive, research, multicultural and direct/CRM) improve their new business win rates.
In his career, High has been involved with winning over 146 new clients representing $1+ billion in billings.
Prior to starting RHC, he was CMO at Young & Rubicam Group where he led new business initiatives for Y&R, Mediaedge, Burson-Marsteller, Landor, Wunderman, Sudler and Bravo.
Before that, as COO of Kirshenbaum & Bond, High was part of a core team that built a small agency of 35 people into a large multi-discipline firm with a staff of 410.
In addition to his new business development practice, High is an agency search consultant and has watched over 150 MarCom firms compete. He also does Client Satisfaction Audits for which he has conducted interviews with 720+ executives at 190+ client companies and heard what they like about their MarCom partners…and what they don't.
General Session on Wednesday, October 12 at 11:00 a.m. - 11:45 a.m.
Transforming of Agencies
Hear from Robb High as he motivates agencies to perform at their peak by
optimizing the most important strategic alliances you have: client-agency relationships.