STANDARDS OF PRACTICE
The AHAA: The Voice of Hispanic Marketing has adopted the following Standards of Practice in the best interest of the public, the advertisers, the marketers, the media and the agencies themselves. Underscoring the professionalism that drives our association, AHAA's Standards of Practice are based on honorable principles that validate the seriousness of our organization while allowing us to exercise consistent examples of integrity, excellence and character.
We recognize that these areas are subject to honestly different interpretations and judgment. Nevertheless, clear and willful violation of these Standards of Practice may be presented to the Board of Directors of AHAA for appropriate action, including possible annulment of membership as stated in the association bylaws.
In accepting membership, agencies agree to follow these standards.
Agencies must compete on merit and not by attempts at discrediting or disparaging a competitor agency, or its work, directly or by inference.
Truthfulness of Message
Advertising shall contain a truthful presentation of the offered service or product, and shall reveal significant facts, the omission of which will be misleading.
Advertising claims shall be sufficiently supported and shall not distort the true meaning or practicable application of statements made by professional or scientific authority.
Advertising shall not contain information or visual presentation that through implication, omission, execution or ambiguity could lead directly or indirectly to the consumer being misled about the advertised product or service or its competitors.
Advertising shall be free of statements, suggestions, or pictures, which are offensive to public decency.
Advertising containing testimonials shall be limited to those that reflect the real and honest opinion of the individuals involved.
Advertising shall avoid price claims that are false or misleading.