AHAA Annual Conference | Carlos de Leon de la Riva
is currently Director of the Hispanic Business Unit of Kitelab-De La Riva USA®, based in Miami and dedicated to do Market Research with Hispanics living in the United States.
He has 14 years of experience in Market Research and Strategic Consulting in Mexico, Europe and the Hispanic Market in the United States and has worked for clients such as Ford, Televisa, Bacardi, Bimbo, Coca-Cola and the Mexican Government. Throughout his Market Research career he has specialized in studies related to Advertising Effectiveness, the Impact of Emotional Advertising and Brand-Generated Engagement.
He studied Marketing at the Chartered Institute of Marketing in England and earned a Master’s Degree in Applied Social and Market Research Methodologies at the University of Westminster in London.
Personal: He is married and his family is a real multi-cultural example, a mix between Mexican, Guatemalan, French, German and English. He has a 4-year-old daughter, a 2-year-old son and a Triumph Bonneville motorcycle…
General Session: “Living with Hispanic Families: A
Perspective based on Identities”
Thursday, October 13 from 10:30 a.m. - 11:30 a.m.
Get a sneak preview of Kitelab's new syndicated research study focusing
on the U.S. Hispanic market: “Living with Hispanic Families: A
Perspective based on Identities.” The study identifies current
trends, facts and figures and will dimensionalize the views of 1st, 2nd
and 3rd Generations of Hispanics living in the USA.