AHAA Annual Conference | James Briggs

James Briggs is the CEO and Co-founder of Briabe Mobile, Inc., an investor funded, award winning, full service mobile marketing agency, targeting U.S. Hispanic, African and Asian American consumer groups. As CEO of Briabe Mobile, James is responsible for the day-to-day operations of the agency, including overseeing the development and execution of the company's business strategies and client relationships. Under James's leadership, Los Angeles-based Briabe has worked with some of the nation's leading brands and advertising firms, including; Sara Lee, American Airlines, Ubisoft, Amtrak, Pepsico, Ogilvy & Mathers, Uniworld Group, and Mindshare.

Ever the entrepreneur, James recognized early on the need and potential to connect with multicultural consumers via mobile platforms in order to build the intimate marketing experiences that were often lacking in other media. Thus, in 2005 he and his team created Briabe and have been committed to helping firms seeking to engage multicultural audiences to develop and execute mobile media strategies that place their brands in the hands of this target audience ever since.

James brings more than 15 years of innovation and leadership experience in building brands, targeted and new technology marketing to Briabe. Prior to co-founding Briabe Mobile, James held leadership roles with Verizon, BT Infonet, and 3G Interactive, LLC, an international boutique-marketing agency he also co-founded. He holds a bachelor’s degree in economics from Purdue University and an M.B.A. from Penn State University.

Session

Digital Workshop--¿Can you hear me now?: How to buy mobile

Tuesday, October 11 from 5:00 p.m. - 6:00 p.m.

How should planners buy mobile? Mobile browser vs. native apps. What are the prevailing ad units? How should you think about tablets? How does geo-fencing work? Point of sale couponing. Using SMS effectively. QR codes. And more.