AHAA Annual Conference | Natalia Martinez
is Vice President of Marketing for Batanga, Inc. responsible for all sales planning and integrated sales marketing strategies and efforts. Additionally, Martinez manages all company communications efforts including public relations, advertising and customer relations.
Martinez has over ten years of invaluable advertising and marketing experience with industry leaders Crispin Porter + Bogusky (CP+B) and Zubi Advertising. Most recently at Zubi Advertising, Natalia supervised all aspects of the Ford Motor Company account for over six years, including efforts that launched several Ford Division vehicles to the U.S. Hispanic Market. Additionally, she led several cause-related marketing programs including Race for the Cure and economic empowerment efforts for Ford Motor Company in the U.S. Hispanic Market.
Previously, at CP+B she managed advertising campaigns for bicycling giants, Schwinn, GT Bicycles and Giro Helmets, helping develop several award-winning campaigns. A graduate of Florida International University, Martinez holds a bachelor degree in Communications.
IAB Digital Workshop--After the RFP: How to build a digital schedule
Tuesday, October 11 from 3:00 p.m. - 4:00 p.m.
Which elements go into a digital media schedule? What is
the balance between premium display and non-guaranteed? What should I
ask of the sales executive? What are the key performance metrics? Which
creative works best? How do publishers optimize my creative? Stand-alone
property or advertising network? How do I decide?
Presenters: Barbara J. Mitchel, VP, Sales, Batanga Networks
Natalia Martinez Borges, VP, Marketing, Batanga Networks