AHAA Annual Conference | Barbara J. Mitchel
is responsible for all U.S. sales efforts across Batanga.com, LolaSabe.com and the Batanga Network. She oversees seven offices across the country.
Mitchel has been in the online advertising field for fifteen years, including experience in digital advertising in addition to working with search and audience behavioral products. Her past job experiences include AOL Chicago, where she helped the AOL Latino team in the Midwest to drive CPG business for Hispanic efforts. She also managed the largest Midwest account, General Mills.
In addition to AOL, she worked at Business.com, opening the Chicago office and increasing sales by 400%, and CMGI’s Audience Net, managing a seven person national team and working with product management to bring new products to the market. At Batanga Inc., Mitchel opened the Chicago office, where she tripled growth the first year and doubled growth the second year.
IAB Digital Workshop--After the RFP: How to build a digital schedule
Tuesday, October 11 from 3:00 p.m. - 4:00 p.m.
Which elements go into a digital media schedule? What is
the balance between premium display and non-guaranteed? What should I
ask of the sales executive? What are the key performance metrics? Which
creative works best? How do publishers optimize my creative? Stand-alone
property or advertising network? How do I decide?
Presenters: Barbara J. Mitchel, VP, Sales, Batanga Networks
Natalia Martinez, VP, Marketing, Batanga Networks