AHAA Annual Conference | Nancy Tellet
is Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market. In this role, Tellet is responsible for leading all research and planning activities across the company’s portfolio of brands (MTV, VH1, Nickelodeon and Tr3s), as well as overseeing all facets of research.
With more than 20 years of career experience as a Hispanic target expert, Tellet has been instrumental in conducting studies covering the fast growing, highly influential U.S. Hispanic market. One of her most influential developments includes synthesizing insights accumulated from a combination of proprietary studies and syndicated research into an annual Latinization Of American Youth piece that has garnered praise both internally and externally to stay abreast of the Hispanic <35 market.
Tellet joined the MTV Networks family in 2008 to focus on young Latinos 12-34. Understanding the unique space young U.S. Latinos inhabit where English, Spanish, American and Latin cultures live together became a key priority.
Prior to joining MTV Networks, Tellet held executive positions at prestigious advertising agencies and worked with clients such as Colgate, MilkPEP, Intel, Ford, Toyota, McDonald’s, Kraft, Sears, Procter and Gamble and British Airways.
Media Workshop (concurrent workshops)
Wednesday, October 12
2:15 p.m. - 3:15 p.m
The Death Of The Hispanic Adult Demo As We Know It
Not just teens anymore, a 2nd generation of American Latinos is coming of age. These bicultural Latinos will dominate the 18-24 adult demo by 2013 and are consolidating strength and influence among 25-34s. A monumental shift in traditional Hispanic marketing, it is critical to know them.Explore how they are the same and different from slightly older foreign born Latinos; their lives & families, media & entertainment, brand orientations and shopping behaviors. Meet the new adult face of Hispanic marketing.”