Conexion AHAA is published monthly by the Association of Hispanic Advertising Agencies (AHAA) to share resources, ideas, tools and updates on the Hispanic marketing and advertising industry.
NOTES FROM THE CHAIR
I hope everyone is enjoying summer! Fall is a very exciting time for AHAA as we develop our original programming for the Annual Conference coming up October 11-13 at the Eden Roc Renaissance Miami Beach. Although we return to Miami this year, don’t expect the same old stuff at this year’s conference. Tough times require innovation and the AHAA Annual Conference will deliver.
The AHAA Conference offers something for everyone involved in US Hispanic marketing and advertising. Find all the education and networking you need all in one place, at one conference.
I’d like to welcome our new members who may not have attended the Annual Conference before. You are entering a close-knit community dedicated to advancing the profession of Hispanic marketing. At the conference, you can expect lively discussions, expert panels, valuable networking opportunities and the high-energy environment that is always present at AHAA events!
I encourage everyone to visit the conference website to get full descriptions of sessions and information on our fantastic line up of presenters. After you see all that you can learn from attending, go to the website to register. To get your discount, be sure to register before September 9th!
The professional development and AHAA member benefits don’t end with the Annual Conference. AHAA offers value to its members throughout the year. Check out the upcoming Webinars and discounts offered exclusively to AHAA members. All to help make your jobs easier!
I wish you much success as we move into Fall and hope to see you at the Annual Conference in October!
Jessica Pantanini, AHAA Chair 2010-11
AHAA Annual Conference Offers Something For Everyone
AHAA is pleased announce exciting program at the 2011 Annual Conference at the Eden Roc Renaissance Miami Beach from October 11-13, 2011. No other conference offers content specifically for Hispanic-specialized agencies and addresses issues impacting the Hispanic agency business. The agenda is packed with valuable education and networking opportunities--all in just three days. There is truly something for everyone!
Experience the energy that is only found at the most csomprehensive conference aimed at Hispanic-specialized agencies! Hear from top-notch presenters sharing their expertise including CMO-level speakers like Jaime Vasquez from Cricket Communications.
The Agency Leaders Forum is an exclusive invitation-only event designed with agency leaders in mind. The day will kick off with a luncheon featuring Univision experts followed by an in-depth workshop, How to Win New Business by Perfecting Your Pitch, with skilled pitch consultant Mark Schnurman.
**If you are an agency leader and did not received an email invitation or would like to RSVP for the event, please contact email@example.com.
AHAA, in partnership with the Interactive Advertising Bureau (IAB) will feature a series of Digital Workshops during the AHAA Annual Conference from October 11-13, 2011 at the Eden Roc Renaissance Miami Beach. AHAA Conference attendees will experience unique program content combining the expertise of Hispanic marketing and advertising with IAB's unsurpassed experience in online advertising and digital media.
It’s tricky business to reach the varying groups of US Hispanics, but the experts will be at the AHAA Conference to reveal best practices for successful research implementation and better ways to demonstration ROI.
Plus, see the best client plans rewarded for excellence during the HAPE Awards presentation.
Dig deep into Hispanic market media trends, consumer behavior changes around current events, and learn new tools, techniques and studies specifically designed for Hispanic-specialized agency professionals.
Gather important insight into the latest Hispanic consumer trends, what advertisers want most, the cultural evolution and its affect on advertising, and the impact of current events on creative strategies.
No other conference will offer the breadth of content with the depth and insight into the Hispanic market. You would have to attend at least two conferences to get the information you’ll receive at the AHAA Annual Conference.
AHAA members can enjoy discount registration and hotel rates at the Eden Roc Renaissance Miami Beach. Get an even deeper discount if you register by September 9. To register, click here.
Top Industry Executives, Leading Advertisers, Noted Celebrities
Headline 9th Annual Hispanic Television Summit
Tuesday, September 20th
Marriott Marquis New York Hotel, Times Square
The 9th Annual Hispanic Television Summit will be held Tuesday, September 20th, 2011 at the Marriott Marquis New York Hotel, Times Square. It is presented by Broadcasting & Cable and Multichannel News. Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group, the largest media buying firm in the Hispanic Market, will be honored for Achievement in Hispanic Television. Confirmed Keynote Speakers include Ed Gold, Advertising Director of State Farm; María Elena Salinas, Univision Network Co-Host of Noticiero Univisión and Aquí y Ahora; Tony Shurman, Sr. Director, Marketing, Post Foods; Jencarlos Canela, Telenovela Star, Songwriter & Recording Artist; Traug Keller, SVP Production & Business Divisions, ESPN and, Ronald J. Gordon, President, Telemundo Television Station Group. The Summit is the signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience.
Association of Hispanic Advertising Agencies (AHAA) subscribers receive a discount of $100 off the regular price of $499 after September 1st ($399) Enter Promo Code: HTS1
To register, please visit www.multichannel.com/hispanic2011 or call Sandy Friedman at 917 281 4718.
Synovate Diversity: Every 30 seconds, a Latino turns 18 in America…
September 28, 2011 at 2:00 p.m. EST
The U.S. multicultural population is rapidly changing how we define the American consumer. The latest U.S. Census results tell us that Hispanics are now 50+ million. But how can marketers better understand the needs and attitudes of this key consumer segment? Denise Sharp, Synovate's Vice President of Diversity Research - an expert with over 20 years of experience in the Hispanic market - will provide insights on Hispanic consumers, including the latest demographic trends, media consumption and acculturation, shopper insights, and what is important to consider when conducting Hispanic research. Register for this Webinar.
Did you miss the “Spanish SEM Lessons” webinar?
In this comprehensive one-hour Webinar, Christopher Crommett, co-founder of CNN en Espanol discussed the challenges of engaging the diverse U.S. Hispanic market in each Designated Market Area (DMA). If you missed the webinar, you can catch it online here.
JOB ANNOUNCEMENTS & INTERNSHIPS
To recruit talent or highlight your agency’s accomplishments, take advantage of the CAREER and INDUSTRY NEWS
section on AHAA’s Web site! These options are one of many benefits
available to you as members, so email your job openings or media
releases to firstname.lastname@example.org.
Grupo Gallegos -Art Director and Copywriter | Huntington Beach, CA (August 22, 2011)
Read JOB DESCRIPTION for Grupo Gallegos Art Director and Copywriter
The Integer Group - Copywriter | Des Moines, IA (August 22, 2011)
Read JOB DESCRIPTION for The Integer Group Copywriter
The Integer Group - Senior Account Executive Direct Marketing | Des Moines, IA (August 22, 2011)
Read JOB DESCRIPTION for The Integer Group Senior Account Executive Direct Marketing
Grupo Gallegos -Account Executive | Huntington Beach, CA (August 1, 2011)
Read JOB DESCRIPTION for Grupo Gallegos Account Executive
Grupo Gallegos - Assistant Account Executive | Long Beach, CA (August 1, 2011)
Read JOB DESCRIPTION for Grupo Gallegos Assistant Account Executive
DISCOUNTS FOR AHAA MEMBERS
Starch en Español
GfK MRI's Starch Advertising Research, the country's leading print advertising effectiveness measurement service, is now tracking consumer readership of advertisements that appear in Hispanic consumer publications. Starch Advertising Research will conduct a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
--AHAA members -- who are also current GfK MRI clients-- get 10% off the Starch en Español rate.
--Get a 5% discount if you are an AHAA member but not currently GfK MRI clients.
--For non-GfK MRI clients, we are offering a 10% discount to both the National Study and Starch en Español products if purchased at the same time.
**All offers expire December 31, 2011.
“The List” is an executive search engine for finding marketing, advertising, and media decision makers, helping drive sales and lead generation.
“The List” provides you access to more than 100,000 highly targeted executives that control the budgets of the top 12,000 brands in North America. They provide reliable, reachable and relevant information on these contacts and brands that includes direct dials, media spend and even social media links, all confirmed every 120 days.
AHAA Members can take advantage of 10% discount on access! Plus, as an added incentive, become a member of "The List" in 2011and you can win an Apple iPad 2!
So take a free test-drive of the platform here or contact Dan Mottern on 1-800-941-6562.
NEW PRICING for AHAA/Yankelovich Multicultural offering: For only $2,500, Yankelovich is offering AHAA members the option to purchase “The Future of Hispanics in 2025” for a limited time (original price: $7,500).
To take advantage of this offer, click here!
Getty offers high-quality, diverse and relevant stock photos, stock footage, stock music and editorial images for creative professionals. The creative editing team at Getty Images is dedicated to providing fresh, relevant, authentic content specific to the growing Hispanic population in the U.S. Getty has increased their Hispanic offering, adding over 100,000 new Latino images in the last two years alone to ensure their images accurately reflect the authentic and diverse faces of today’s Hispanic consumer.
To take advantage of your special AHAA discount, email email@example.com.
AHAA ON ITUNES
Twenty-four podcasts from our industry’s leading experts are available for download on AHAA’s iTunes channel. We invite you to rate the content and subscribe to receive future notifications when new podcasts are uploaded.
Do you need a presentation not listed on our iTunes channel, like Carl Kravetz’ 2006 presentation on the Latino Identify Project? If so, email the AHAA team at firstname.lastname@example.org!
CALL FOR ENTRIES
Hispanic Account Planning Excelencia (HAPE) Awards
Deadline: September 10
The 2011 Hispanic Account Planning Excelencia (HAPE) Awards showcases the best strategic thinking and creativity in the U.S. Hispanic market. This year's competition is open for entries in the following categories: introduction or repositioning, creative development, integrated communication and pro bono. Winners of the HAPE Awards will be announced during the AHAA Annual Conference. Agencies are invited to submit entries at http://ahaa.org/default.asp?contentID=238
Hispanic Media Planning Excelencia Awards
Deadline: September 17
The awards will be bestowed at the AHAA Annual Conference October 2011 in Miami, FL.
CHANGES IN THIS YEAR COMPETITION - categories have been revamped to be more inclusive and in sync with today's media planning environment. Complete rules and entry form available at http://ahaa.org/default.asp?contentID=250
WELCOME NEW AHAA MEMBERS!
Belen Jesuit Preparatory School
University of Central Arkansas
St. Mary’s University
Agency Audits: How to Achieve Success
In their new guidebook, Agency Audits: How to Achieve Success , industry experts Joanne Davis and Jane Twyon break the complex agency audit process down into simple, easy-to-follow steps. Davis and Twyon explore the different types of audits, the benefits and challenges of auditing, and what other marketers are doing when it comes to audits in this very thorough guidebook
2011 Hispanic Fact Pack
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies
CALENDAR OF EVENTS
2011 ADCOLOR® Awards & Industry Conference (Beverly Hills, CA)http://2011.adcolor.org/
AHAA’s 2011 Annual Conference (Miami Beach, FL)
Hispanic Sports Summit
Latism Annual National Conference
Americans Addicted to Mobile!
It’s no secret that people are spending more time on their mobile devices than ever before. This presents vast opportunities for advertisers and marketers to reach many segments of the population, including US Hispanics. This infographic from Microsoft Tag showcases the state of mobile marketing.
Did you know?
The time Americans spend on mobile devices is twice the time we spend eating!
Click on the image to view larger.
Univision Communications has appointed Mark Dante Executive Vice President of Station Group Sales for Univision Television Group. Based in New York, Dante will assume his new responsibilities on September 6.
Donnie Broxson has joined Acento Advertising as Vice President of Client Services. In this position, Broxson will leverage his extensive background in multicultural communications and corporate positioning across Acento’s entire client roster, helping clients optimize all of Acento’s service offerings in strategically aligned campaigns to garner better influence with consumers on the Hispanic market and beyond.
*Send your AGENCY NEWS and/or PHOTOS to email@example.com
LAST MONTH'S POLL RESULTS
Here are results of last month's poll when we asked you how you use your mobile device:
Below are results gathered from The Pew Research Center on Smartphones vs. other cell owners (see full report)
And here’s interesting data on cell phone usage by race/ethnicity from the same research:
JOIN THE DISCUSSION ON AHAA'S LINKEDIN PAGE!