INDUSTRY NEWS

Keep up-to-date with the latest news and information about the Hispanic-specialized marketing industry right here. You’ll find articles from leading business and industry publications and updates on AHAA members making headlines. Click on one of the articles to read more and join our discussion on Facebook and Twitter to share your perspective and opinions. Also check out AHAA In The News and Members In The News.

5 Facts About the U.S. Hispanic Population Every Entrepreneur Should Know (May 17, 2013) Read More
Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them (May 15, 2013) Read More
Latinos on the Road: A Social and Mobile Ride (An Infographic) (May 15, 2013 Read More
Capturing the Hispanic Market Will Require More Than a Total Market Strategy (May 13, 2013) Read More
Newspaper Circulation Increases? Yes, in the Hispanic Market! (May 13, 2013) Read More
The Lust for Latino Lucre (May 11, 2013) Read More
Why Mashable Latino Makes Sense (May 9, 2013) Read More
Who's Advertising to Hispanics Online? (May 9, 2013) Read More
Looking for real ROI? Hispanics are more digitally savvy than non-Hispanics (May 6, 2013) Read More
With Viewers Increasing, Hispanic TV Networks Drawing More Than Passing Interest From Advertisers (April 8, 2013) Read More
Among Hispanics, Who's Leading Digital Adoption Trends? (March 25, 2013) Read More
Fast Growth of Latino Population Blurs Traditional U.S. Racial Lines (March 17, 2013) Read More
Tecate Goes Younger and Bicultural For U.S. (March 11, 2013) Read More
Are You Marketing to Hispanic Men? (March 8, 2013) Read More
Closing the Digital Divide: Latinos and Technology Adoption (March 7, 2013) Read More
NASCAR's Hispanic Marketing Effort Comes Full-Circle (March 1, 2013) Read More
More Latinos See Themselves As Bicultural (February 20, 2013) Read More
Social Media Apparently Skews Young Urban Hispanic Women (February 15, 2013) Read More
Hispanic Men Present Opportunities For Marketers (February 13, 2013) Read More
Internet Radio Must Tune In to the Emerging Hispanic Mainstream (February 6, 2013) Read More
Latino Showrooming and Social Shopping (January 29, 2013) Read More
Hispanic Marketing is About Understanding the Hispanic Culture (January 25, 2013) Read More
How Latinos Are Changing America (January 20, 2013) Read More
Are Businesses Hesitant to Connect With Hispanic Consumers? (January 18, 2013) Read More
Are Accent Marks a Thing From the Past? (January 10, 2013) Read More
Multicultural Consumers Drive New Tech Trends, MediaVest Exec Says (January 10, 2013) Watch Video
Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 (January 9, 2013) Read More
Why Can't the Booming Hispanic Market Get Its Fair Share of Investment? (January 9, 2013) Read More
Media companies are piling into the Hispanic market. But will it pay off? (December 15, 2012) Read More
Hispanic Networks Rebrand En Masse (December 10, 2012) Read More
City Spotlight: Miami, Adland's Gateway to Latin America (December 4, 2012) Read More
Why Don’t We Have More Hispanic Talking Heads? (November 11, 2012) Read More
2012 ANA Multicultural & Diversity Conference Synopses (November 7, 2012) AdAge Read More | ANA Read More
Rolling Stone Pages Aimed at Latinos, Even the Ads (November 6, 2012) Read More
Online Hispanics Make Time for Social Networks (November 2, 2012) Read More
Walmart's Tony Rogers: 100% of Growth Is Multicultural (October 31, 2012) Read More
Marketing Trends in a New Multicultural Society (October 31, 2012) Read More
Ram Redoubles Reach-Out To Hispanic Pickup-Truck Buyers (October 23, 2012) Read More
Marketers Slow To Embrace Hispanic Digital Media (October 12, 2012) Read More
ANA Study: Marketers Leverage Newer Media Platforms to Reach Growing Number of Multicultural Consumers (October 4, 2012) Read More
Multi-Screen Consumption Behavior Heightens Hispanic Purchasing Power (October 3, 2012) Read More
A Digital Breakdown Of The 2012 Hispanic Fact Pack (August 9, 2012) Read More
The Next Media Jackpot: The Fight For The $1 Trillion Hispanic Market (July 18, 2012) Read More