Perry Ellis, Inc., Cricket Communications to "Chat" at AHAA Annual Conference
AHAA is pleased to present the CMO Fireside Chat series featuring
CMO-level executives from two major brands targeting the U.S. Hispanic
market today: Perry Ellis, International and Cricket Communications.
Gain insight into the role of Hispanic agencies today and what the
future may look like. How can agencies better partner with these brands
to elevate the importance of Hispanic marketing within corporate
Moderators and attendees will dwell into the minds of these CMOs in a casual, chat-style environment. Gain insight into the role of Hispanic agencies today and what the future may look like. How can agencies better partner with CMOs to elevate the importance of Hispanic marketing within corporate America?
Each these executives will answer your questions and provide unique perspectives you won’t find anywhere else but at the AHAA Annual Conference.
Register today! Joakim Wijkstrom, CMO, Perry Ellis, International
Wednesday, October 12, 4:15 p.m.
Hispanic-owned and based in Miami, Perry Ellis International, Inc. is a leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances. With a sophisticated U.S. Hispanic marketing platform, the company owns multiple internationally recognized brands and continues to successfully cater to the Hispanic market.
Jaime Vasquez, VP, Consumer Marketing, Cricket Communications
Thursday, October 13, 9:00 a.m.
Cricket Communications is a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing strategy, advertising, media, promotions, pricing strategy and merchandising.
AHAA's Annual Conference brings together more than 400 of the best minds and resources
dedicated to Hispanic-specialized marketing! Check out the exciting program packed with a lineup of expert speakers and numerous networking opportunities.