AHAA Annual Conference | Andrew Essex
Andrew Essex is the Chief Executive Officer of Droga5, 2011 Ad Age
Agency A-List winner. Droga5, which The Guardian called “the world’s
most exciting agency,” is best known for such innovative social
initiatives as UNICEF’s Tap Project (which was nominated by Ad Age as
one of the 10 best non-TV campaigns of the decade), The Great Schlep for
the Obama campaign and The Million Project for the New York City
Department of Education, all of which won prestigious Titanium awards at
the Cannes Advertising Festival. The agency was also Creativity
magazine’s 2007 “Agency of the Year” and works with such diverse clients
as Puma, Kraft, BING, Coca-Cola, Prudential, Method, Hennessy, Unilever
and The New Museum of Contemporary Art.
Before co-founding Droga5, Essex was the founding editor in chief of
Absolute magazine. Before running Absolute, he held the post of
executive editor at Details magazine, as well as editorial posts at The
New Yorker, Entertainment Weekly, Salon.com and Interview.
Essex’s writing has been published in The New York Times, The New
York Times Magazine, Rolling Stone and Outside, among others. He is also
the author of two books – A Very Public Offering: The Story of the
Globe.com (Wiley; 2001) and Chasing Cool (Simon & Shuster) with
former Barney’s CEO Gene Pressman. He is currently writing a third book
with celebrated musician Nile Rodgers, which will be published by Random
House in late 2011.
Essex has a BA and an MA in American Literature from New York
University and is an advisor to the NYU Reynolds Program of Social
Entrepreneurship. He lives with his wife and two children in Brooklyn
Only Connect: Making Advertising That Matters
Thursday, October 13 at 11:30 a.m.
Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers.