AHAA Annual Conference | Florencia Cersosimo
is Director of Multicultural Sales for VEVO where she oversees all Digital and Mobile Sales to US Hispanic, African American and Asian demo targets.
Florencia has a 10 year track record of consistently exceeding revenue and marketing goals at various Marketing and Sales positions held at media industry leaders Bertelsmann, Univision and MTV Networks. A well-versed expert in Multicultural Marketing, she has created successful advertising solutions for most of the major companies active in the space, including AT&T, Unilever, Ford, McDonald’s, Kraft-Cadbury and Wrigley among others.
Born in Argentina, Florencia holds a CPA degree from University of Buenos Aires and an MBA from Kellogg School of Management, Northwestern University, with majors in Media Management and Marketing Strategy.
Florencia’s video playlist at VEVO includes: Shakira “Waka Waka”, “She Wolf” and “Inevitable”, Pitbull ft. Ne-Yo “Give Me Everything”, Coti ft. Paulina Rubio y Julieta Venegas “Nada Fue un Error”, The Black Eye Peas “I gotta Feeling” & “The Time (Dirty Bit).
IAN Digital Workshop--Ready, Set, Action: How to buy digital video
Tuesday, October 11 from 4:00 p.m. - 5:00 p.m.
How should planners buy digital video? Linear and non-linear units.
Professional content versus UGC. Formats, pods, and standards.
Converting spots from telecast. What are VAST and VPAID? Practice the
15% rule: Why shifting budget from telecasting works.