AHAA Webinar | Nielsen Local Custom Toolbox
The toolbox provides qualitative data from the local People Meter sample where Nielsen ratings are derived.
View the webinar now!
Advertisers can take advantage of breaking out the sample by:
Geographic characteristics (Zip codes, County….)
Viewing (Cable, Non-cable satellite…)
Purchase dynamics (Purchased bottled water, soft drinks, table wine….)
Hispanic Nationality & more!
Most importantly, this can be done on a Live, Live + Same Day, Live +3 or Live +7 basis, consistent with our daily overnights. No longer do you have to wait for updated data from Scarborough or Simmons for certain categories. Specifically, the Miami DMA is a single sample measurement. This makes the toolbox perfect for markets like Miami and Los Angeles because the ratings accurately reflect all of its segments.
Regional Client Service Executive, The Nielsen Company
Justin is the Regional Client Service Executive for The Nielsen Company where he manages key accounts for the Southeast Region and is the expert on all Nielsen products and methodology. He resolves client issues concerning meter measurement and methodology for Local Television Stations, Advertising Agencies as well as other Local Media in the Southeast region. He is an integral part of the management team that was responsible for the sales and service of Local Custom Toolbox to the Telemundo Stations. Prior to Nielsen, Justin worked for many well-known Television Networks throughout New York and Chicago including Turner Broadcasting (TBS & TNT) and ESPN.
Director of Marketing and Research, WSCV-Telemundo51
Allen is the Director of Marketing and Research Services for Telemundo 51 in Miami, where he produces strategically oriented marketing/media planning and research for the station and its clients. Prior to Telemundo 51, Allen worked in many advertising agencies in NY and South Florida involving the creation and execution of key media and marketing campaigns for some of the largest and most prestigious advertising agencies and manufacturing corporations in the country. He has been featured in well-known national trade magazines and local newspapers, including Television/Radio Age Magazine, Credits Magazine, Cable Age Magazine, The Miami Herald and The Sun Sentinel, offering his views and comments on topical media and research issues relevant to the advertising industry. He has also lectured at many well-known organizations to include The Greater Miami Chamber of Commerce, Miami Ad Fed, Scarborough Users Conference, University of Miami, Barry University and Florida International University.