AHAA Annual Conference | Liz Sarachek Blacker

Liz Sarachek Blacker is the Chief Revenue Officer/VP Sales of Terra. Blacker is on the Executive Committee of Advertising Women in New York and a Founding Board Member of The Internet Advertising Bureau’s Hispanic Committee and ad:tech US Hispanic/Latin America. She was the Founder/President of the International Advertising Association’s Under-30 Chapter, Secretary of the U.S. Chapter, on the Board of the Florida/Latin America Chapter, a recipient of Ad Age’s “Woman to Watch” Award and is a frequent guest speaker and commentator on Hispanic media. About Terra: Terra is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 89 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.

Session

Evaluating Your Social Media IQ: How Top Brands Play To Win
Digital Workshop in partnership with IAB Sponsored by:  Batanga Networks

Wednesday, October 123:15 p.m. - 4:15 p.m.

Social media is a driving force in contemporary marketing. With hundreds of players, a myriad of technologies, and new applications launching everyday, how are you keeping up with developments? What’s your social media IQ? Come check-in on strategies and tactics you will need to navigate the new landscape of messaging, facepages, mobile and circles. It’s not your abuelo’s networking anymore.

Highlights:

• How to develop a social media strategy for your client
• What is the right media mix?
• How to convert earned media tactics into paid media practice
• How to maintain an authentic voice
  
• Is it better to lead or follow – lessons from the field

Panelists:
Juan Jose Duran, Content Lead -- U.S. Hispanic Market, YouTube
Borja Perez, VP, Digital Media and Integrated Solutions, Telemundo
Zach Chapman, Regional Vice President, Univision Interactive Media

Moderator:
Liz Sarachek Blacker, CRO, Terra Networks