AHAA Annual Conference | Alvaro Palacios
, an executive with a wide range of multi-media experience is the Vice President of Sales and Operations of Prisa Digital, leading the expansion of Prisa into the digital arena in the US and Latin America.
Prior to joining Prisa, Palacios worked at Terra USA and Latin America in several capacities; most recently as Regional Director of Business Development for Terra USA and Latin America (LATAM) where he was responsible for the strategy and implementation of the Ad Network initiative known as EZTarget Media. In this role Palacios oversaw the business plan, developed and managed strategic partnerships and created sales plan for the region.
Palacios previous roles in the US business of Terra Networks USA included Director of Portal where he was responsible for increasing the traffic of terra.com, managing content, product, design and engineering areas of the US business. He also served as Director of Finance where he was responsible for consolidating the operations of Telefónica’s Data Center located in Miami by developing a Shared Service Center.
Before working for Terra, Palacios worked at PricewaterhouseCoopers for 11 years, holding several positions and managing multiple projects that ranged from business investment projects, to business reorganization projects for several Fortune 100 companies.
Palacios, a Uruguayan native, holds a CPA Degree and an MBA, currently resides in Miami with his wife and 2 children.
Developing Brands Online: Keys to a Strong Digital Signature
Digital Workshop in partnership with IAB Sponsored by: Batanga Networks
Wednesday, October 12:15 p.m. - 3:15 p.m.
How strong is your client’s digital brand equity? Don’t you know? You
should. Join us for a no holds-barred discussion on building robust
brands online with the industry’s leading CEOs. Display, video, tablet,
mobile: These vital platforms are evolving rapidly with solutions to
promote products and services across the board. Give your brand the
essential tools it deserves. Flourish and take share.
- Monitoring brand strength
- Protecting brand image
- Using Social Media to seed and protect reputation
- Defending against competitors
- Differentiation strategies and tactics
Ginger Neal, SVP Digital Media, impreMedia
Alvaro Palacios, VP Sales & Operations -- Americas, Prisa Digital
Fernando Rodriquez, CEO, Terra Networks
Rafael Urbina-Quintero, Chairman & CEO, Batanga Network
Seneca Mudd, Director, IAB