AHAA Annual Conference | Borja Perez
is Vice President, Digital Media and Integrated Solutions, Telemundo. He is responsible for all 360-degree Integrated Solutions and Multiplatform Story Telling Strategy at Telemundo Network; driving overall growth of Telemundo's Digital Media business. Perez works closely with Telemundo's Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensures that Telemundo’s Digital Media programs are truly integrated into the network’s growing “Original Content Strategy.” In addition, Perez is charged with identifying trends in the digital media market, seeking growth opportunities for Telemundo’s online community and delivering this audience best in breed applications, services, and programs. Recently, Perez was appointed to lead the new strategic social media unit, Social@Telemundo and digital distribution for NBC/Telemundo.
Social@Telemundo will focus on delivering its fans across Facebook & Twitter interactive experiences tied to TV programming. With dedicated Social Media resources tied to each of Telemundo's shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband Series "Telemundo Live" and mobile social initiatives Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.
Borja Perez was named Vice President of Digital Media & Integrated Solutions for NBC/ Telemundo in February 2009 and reports directly to Jacqueline Hernandez, COO, Telemundo and Peter Blacker, Senior Executive Vice President of Digital Media, Telemundo.
Prior to his current role, Perez was the Yahoo! Telemundo Alliance Leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.
With more than 10 years of experience in the U.S. and global Hispanic market including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc. AOL Media Networks. In this role, he developed strategic alliances and content partnerships as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.
Perez is Co-chairman of the IAB Multicultural Committee, a Board Member of the US-Spain Chamber of Commerce, an Advisor Committee member of The Association of Hispanic Advertising Agencies as well as an active member of The International Advertising Association.
Evaluating Your Social Media IQ: How Top Brands Play To Win
Digital Workshop in partnership with IAB
Sponsored by: Batanga Networks
Wednesday, October 12 3:15 p.m. - 4:15 p.m.
Social media is a driving force in contemporary marketing. With
hundreds of players, a myriad of technologies, and new applications
launching everyday, how are you keeping up with developments? What’s
your social media IQ? Come check-in on strategies and tactics you
will need to navigate the new landscape of messaging, facepages, mobile
and circles. It’s not your abuelo’s networking anymore.
How to develop a social media strategy for your client
- What is the right media mix?
- How to convert earned media tactics into paid media practice
- How to maintain an authentic voice
- Is it better to lead or follow – lessons from the field
Juan Jose Duran, Content Lead -- U.S. Hispanic Market, YouTube
Borja Perez, VP, Digital Media and Integrated Solutions, Telemundo
Zach Chapman, Regional Vice President, Univision Interactive Media
Liz Sarachek Blacker, CRO, Terra Networks