AHAA Annual Conference | Fernando Rodgriguez

Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding member of the team that launched Terra.com. In 2004 he took on the position of Chief Executive Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in Miami and offices in New York, Los Angeles and San Francisco. He has played a key role in the growth of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal for the US Hispanic market.

Under his leadership, Terra.com has grown its audience to reach over 7 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.

Terra (www.terra.com) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region’s leading Internet company, with 81 million unique visitors per month. Fast Company recently named Terra in their ranking of The Most Innovative Companies in the World in music.

Prior to joining Terra Networks, Rodríguez worked in the Telefónica Group, the leading global telecommunications company in the world. Rodríguez held various financial positions in Telefónica de España and in Telefonica S.A.. During those years he lead a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefónica global business units - from mobile and fixed telephony to Internet access and corporate business solutions.

Fernando Rodríguez began his career as a Foreign Trade Expert working for the Madrid Chamber of Commerce in Mexico City. He holds a Master’s degree in Business Administration from the Universidad Autónoma de Madrid and several other executive programs including an Executive Management Program by the IESE Business School and Harvard Business School. In 2007, he received the Latin Chamber of Commerce (CAMACOL) Executive of the Year award. He currently resides in Miami with his wife and 3 sons.

Session

Developing Brands Online: Keys to a Strong Digital Signature

Digital Workshop in partnership with IAB Sponsored by:  Batanga Networks

Wednesday, October 12 2:15 p.m. - 3:15 p.m

How strong is your client’s digital brand equity? Don’t you know? You should. Join us for a no holds-barred discussion on building robust brands online with the industry’s leading CEOs. Display, video, tablet, mobile: These vital platforms are evolving rapidly with solutions to promote products and services across the board. Give your brand the essential tools it deserves. Flourish and take share.

Highlights:

• Monitoring brand strength
• Protecting brand image
• Using Social Media to seed and protect reputation
• Defending against competitors
• Differentiation strategies and tactics
  

Moderator:
Seneca Mudd, Director, IAB