AHAA Annual Conference | Ginger Neal

Ginger Neal is the Senior Vice President of Digital for impreMedia a Hispanic Media company that reaches 59% of the U.S. Hispanic population. Neal has responsibility for the US Digital Business.

In her capacity, Neal and her team lead the digital publishing strategy optimizing current programs and maximizing emerging opportunity - developing new products and business opportunity that engages the marketplace and provides services for the community.

Prior to joining impreMedia Neal was V.P. of Multimedia & General Manager of Niche Pubs for the Press Enterprise, a Belo corporation. She had full P&L responsibility for a variety of brands and was responsible for organizational transformation. At PE.com she grew audience over 80% in one year launching web TV, local expert channels, social media marketing programs and niche local programs such as High School Gametime. Furthermore, she turned around local and national revenues launching behavioural targeting and SMB services.

Ms Neal spend 17 years of her career at Freedom communications as an innovator launching the internet in 1991 and held a variety of executive level positions including President & CEO of OCregister.com, MyOC.com and Modestlye.com. She launched their first set of internet businesses for Freedom Communications in 1995 The Orange County Register OCregister.com, then to position against Monster Board 1996 workavenue.com (OCJobfinder) and autoaccess.com (OCCarfinder).

Session

Developing Brands Online: Keys to a Strong Digital Signature

Digital Workshop in partnership with IAB Sponsored by:  Batanga Networks

Wednesday, October 12 2:15 p.m. - 3:15 p.m

How strong is your client’s digital brand equity? Don’t you know? You should. Join us for a no holds-barred discussion on building robust brands online with the industry’s leading CEOs. Display, video, tablet, mobile: These vital platforms are evolving rapidly with solutions to promote products and services across the board. Give your brand the essential tools it deserves. Flourish and take share.

Highlights:

• Monitoring brand strength
• Protecting brand image
• Using Social Media to seed and protect reputation
• Defending against competitors
• Differentiation strategies and tactics
  

Moderator:
Seneca Mudd, Director, IAB