AHAA Annual Conference | Rafael Urbina-Quintero
is the chairman and CEO of Batanga, Inc. – the largest independent digital media company serving the U.S. Hispanic and Latin American markets. Since August 1999, Rafael has been the driving force behind the company’s strategic planning, acquisitions, business and product development as well as revenue generation.
In his capacity as chairman and CEO, Urbina-Quintero successfully completed a series of key acquisitions and successfully negotiated multiple funding rounds for the company, positioning Batanga, Inc. for long-term growth in the U.S. Hispanic and Latin American online markets. He led the launch of Batanga Network, a groundbreaking, Hispanic-focused ad network, and
continues to grow the company by introducing innovative and effective online solutions to advertisers throughout the Americas.
Rafael has extensive entrepreneurial and media experience with a focus on content, licensing and distribution as well as technology applied to media on a global scale having worked in Latin America, Europe and the US.
Developing Brands Online: Keys to a Strong Digital Signature
Digital Workshop in partnership with IAB
Sponsored by: Batanga Networks
Wednesday, October 12 2:15 p.m. - 3:15 p.m
How strong is your client’s digital brand equity? Don’t you know? You
should. Join us for a no holds-barred discussion on building robust
brands online with the industry’s leading CEOs. Display, video, tablet,
mobile: These vital platforms are evolving rapidly with solutions to
promote products and services across the board. Give your brand the
essential tools it deserves. Flourish and take share.
- Monitoring brand strength
- Protecting brand image
- Using Social Media to seed and protect reputation
- Defending against competitors
- Differentiation strategies and tactics
Ginger Neal, SVP Digital Media, impreMedia
Alvaro Palacios, VP Sales & Operations -- Americas, Prisa Digital
Fernando Rodríguez, CEO, Terra Networks
Rafael Urbina-Quintero, Chairman & CEO, Batanga Network
Seneca Mudd, Director, IAB