AHAA Annual Conference | Juan Jose Duran
leads the content strategy for YouTube in the US Hispanic market. Google created Duran’s position to focus with a dedicated strategy in this market. Duran is responsible for developing and consolidating Hispanic oriented content for Google’s video platform. YouTube is the world largest video platform followed by YouTube Mobile the second largest video platform in the world. Prior to Google, Duran led the digital initiatives in the US Hispanic market for Televisa, the largest Spanish language multimedia and content provider in the world, where among other responsibilities, he developed the digital and mobile division in the US and LatAm. Before Televisa, Duran managed the US commercial strategy for Satmex, a Mexican Satellite operator.
Evaluating Your Social Media IQ: How Top Brands Play To Win
Digital Workshop in partnership with IAB
Sponsored by: Batanga Networks
Wednesday, October 12 3:15 p.m. - 4:15 p.m.
Social media is a driving force in contemporary marketing. With
hundreds of players, a myriad of technologies, and new applications
launching everyday, how are you keeping up with developments? What’s
your social media IQ? Come check-in on strategies and tactics you
will need to navigate the new landscape of messaging, facepages, mobile
and circles. It’s not your abuelo’s networking anymore.
How to develop a social media strategy for your client
- What is the right media mix?
- How to convert earned media tactics into paid media practice
- How to maintain an authentic voice
- Is it better to lead or follow – lessons from the field
Juan Jose Duran, Content Lead -- U.S. Hispanic Market, YouTube
Borja Perez, VP, Digital Media and Integrated Solutions, Telemundo
Zach Chapman, Regional Vice President, Univision Interactive Media
Liz Sarachek Blacker, CRO, Terra Networks