AHAA Annual Conference | Aldo Quevedo
serves as an Executive Creative Director of Dieste Harmel & Partners, Inc. Mr. Quevedo served as President and Chief Creative Officer of Dieste, Harmel & Partners since August 2006. He began his creative career in advertising as a copywriter with Ogilvy & Mather Mexico. He was inducted into the Hall of Achievement of the American Advertising Federation. He has received several ADDY Best of Show Awards, Best of Show at the Advertising Age Hispanic Awards, and SOLES at the FIAP Festival de Buenos Aires, Argentina. He is the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. In 1999, 2000 and 2002, Mr. Quevedo was named the top Hispanic Creative Director in the USA by LatinSpots.
CMO Fireside Chat With Joakim Wijkstrom, CMO, Perry Ellis, International
Wednesday, October 12 4:15 p.m. - 5:15 p.m.
Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of
Hispanic-owned Perry Ellis International, Inc. A leading designer,
distributor and licensor of men's and women's apparel,
accessories and fragrances, PEI has a sophisticated U.S. Hispanic
marketing platform. The company owns multiple internationally
brands and continues to successfully cater to the Hispanic market.