AHAA Annual Conference | Verena Sisa
is VP/Chief Strategy Officer at Conill. She has worked across geographies and categories. Her experience includes working in Argentina, Latin America, the US, and the Hispanic and African American markets. Verena has helped brands establish a long-lasting and meaningful connection with consumers in diverse categories, including retail, automotive, entertainment, media, packaged goods, beer, beverage, spirits, OTC and non-profit. Some of the brands Verena had the opportunity to bring a deep consumer understanding to include Target, T-Mobile, Toyota, The California Milk Processors Board (Got Milk?), Foster Farms (poultry), Nissan, Volvo, Valvoline, Comcast, among others.
Verena joined Conill in 2010 as VP, Chief Strategy Officer to lead the strategic planning discipline, overseeing all accounts. Before joining Ad Age’s 2010 Multicultural Agency of the Year, Verena was Director of Planning and Research at Grupo Gallegos. During her tenure and under her leadership Grupo Gallegos became the most awarded agency at the Hispanic Account Planning Excelencia Awards four years in a row and in addition, her work was also recognized with Effies.
Before moving to the US in 2003, Verena was the lead Account Planner at CraveroLanis Euro RSCG (Buenos Aires, Argentina), 2002’s Best Latin American Agency by Ad Age, and 6thmost creative agency in the world that same year (Gunn Report).In 2003, Verena was transferred to the New York office of Euro RSCG. There she led the planning division at Euro RSCG Latino, while also working on the general market at Euro RSCG NY. Years later, she moved to the West Coast and joined The True Agency, where she gained experience working on the African American market.
Her first job in advertising was at JWT Buenos Aires and, as journalist, she wrote for several Magazines, both local and regional ones. She also developed local corporate magazines as part of the PR strategy of different companies, such as Peugeot and Kodak.
Verena also taught at the Austral University,one the most prestigious Universities in Argentina, where she also got her Social Communication degree with the highest average in the School’s history.
Verena has made several appearances in different Spanish TV networks, such as CNN en Español, Univisión and HITN, where she talked about the Hispanic consumer, Prosumerism in Mexico, Hispanics and “Globesity”, and Hispanics and Metrosexuality, among other subjects. She was also interviewed for a few trade publications, including Adweek, Hispanic Market Weekly, Marketing & Medios, Hispanic Business, Expansión and Portada Magazine, to name a few.
Verena is a doer and loves to challenge herself. Several 5k, 5M, 10k, and half-marathons are proof of that. In 2004 she completed her first full marathon in New York City, where she broke the 4-hour mark to cross the finish line in 3:54. One year later, she completed her first triathlon, where she took first place in her division. She continues to swim, cycle and run, and has placed second in her division at the National Sprint Championships two years in a row.
Account Planning Awards Workshop
Winners of the 2011 HAPE Awards will demonstrate excellence in
account planning as they take us behind the scenes of their winning
Moderators: Pablo Buffagni, Chief Creative Officer, Conill
Verena Sisa, VP, Chief Strategy Officer, Conill