AHAA Annual Conference | Pablo Buffagni
is Chief Creative Officer at Conill, named Multicultural
Agency of the year by AdAge in 2011 (for the second time in 4 years).
Since joining Conill in 2002, Pablo has created groundbreaking work for
clients including Toyota and T-Mobile. In 2010, he was the creative
director of the first US Hispanic spot to win a Film Gold Lion at Cannes
(Crying, for Argentina New Cinema).
Pablo’s first job in advertising was in the Media Department of J.Walter Thompson Argentina in the late 80's. He later worked for Saatchi & Saatchi
Buenos Aires and DDB Argentina as a Copywriter and Creative Director. He
moved in 2000 to Bromley Communications in San Antonio, TX and established
his life in Los Angeles in 2002 at Conill.
Maybe influenced by his initial Media background, he won the first Media
Lion for a US Hispanic agency in 2008 with Toyota work that broke the clutter during Fox Sports soccer broadcast of the Toyota Cup. The same
piece won the Best of Show at the AdAge Hispanic Creative Ad Awards that
Pablo has worked for Toyota, T-Mobile, Procter & Gamble, Sony, jcpenney,
Sunny D, Verizon, Burger King, McDonald’s, Clorox, Chrysler, Ford,
Mitsubishi and Western Union, among others.
His work has been honored with several major awards like Cannes Lions,
Clios, One Show and Effies. In 2001 and again in 2008, LatinSpots, one of
the leading advertising industry magazines in Latin America, chose him as
the top Hispanic Creative Director in the USA. He was also voted Hispanic
Creative Director of the Year by the readers of HispanicAd.com in 2003 and
Account Planning Awards Workshop
Winners of the 2011 HAPE Awards will demonstrate excellence in
account planning as they take us behind the scenes of their winning
Moderators: Pablo Buffagni, Chief Creative Officer, Conill
Verena Sisa, VP, Chief Strategy Officer, Conill