AHAA Annual Conference | Lupe De Los Santos
is considered an expert marketer that specializes in targeting US Hispanics with over 20 years of experience. Currently, he manages the Hispanic Marketing Communications efforts at The Clorox Company for brands such as Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, & Brita Water Filtration Systems. Throughout his career, he has been recognized within the industry by publications such as Brand Week & Promo Magazine for his work in the space, and has established himself as a great “connector”.
General Session -- THE RETAIL PERSPECTIVE OF HISPANIC MARKETING
Thursday, May 3rd from 10:45 am to 11:45 am
How to determine what market to go into (re: Hispanic)
How to reach them: Shopper marketing, digital, mobile, outreach, etc.
How to market to Bi-cultural people, such as moms