is founder and Managing Director at BodenPR.
Serving both large ad agencies and global brands, BodenPR is one of Miami’s leading public relations agencies and one of the country’s best U.S Hispanic and Latin America-focused boutique PR firms. Featured recently in Vanidades and Latina Magazine, Natalie Boden has led a highly qualified team of professionals in the areas of U.S Hispanic and Latin America PR Thought Leadership, Strategic Planning, Media Relations and multi-lingual Social Media.
Prior to launching BodenPR, Ms. Boden led several multidisciplinary and multicultural campaigns at global firm Burson-Marsteller. As Account Leader for clients such as Club Med, DHL and Citibank, Ms. Boden was responsible for regional bilingual communications strategies in the U.S. and abroad, including public affairs, community relations and media relations.
Ms. Boden holds a Bachelor’s Degree in English Literature from Florida International University, studied Modern European Studies at the University of London and received a Degree in French Language from La Sorbonne, Paris. Born and raised in Honduras, Ms. Boden holds a dual Dutch-Honduran nationality. She is fluent in English, Spanish and French and lives with her husband and two children in Miami, FL..
joined The Clorox Company in June 2011 as Multi-Cultural Team Leader. Prior to Clorox, worked for Colgate Palmolive for 13 years and during his last assignment with Colgate he served in the capacity of Marketing Director for Multi-Cultural Marketing. David has over 20 years experience in international and domestic markets and is a subject matter expert in building multicultural capabilities, innovation and marketing communications.
David has a Bachelor in Advertising and an MBA in Marketing from the Inter American University in Puerto Rico. His career started in the advertising industry while working for J. Walter Thompson and Leo Burnett in his home country Puerto Rico. He now lives in Danville, California with his wife Bernice and their two kids, Mauro and Mia. David confesses that his true motivation and most satisfying role is being a husband and a father.
is considered an expert marketer that specializes in targeting US Hispanics with over 20 years of experience in the space working at agencies like The Vidal Partnership, Team Enterprises, and DVC Worldwide for partners such as Tecate, Target, The Home Depot, Heineken, Trident, Johnnie Walker, Miller Brewing, and many others… Born and raised in South Texas to a Mexican American family, he learned the value of being multicultural early on by tapping into and taking full advantage if his cultural duality.
Currently, he manages the Hispanic Marketing Communications efforts at The Clorox Company for brands such as Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, & Brita Water Filtration Systems. Throughout his career, he has been recognized within the industry by publications such as Brand Week & Promo Magazine for his work in the space, and has established himself as a great “connector”. He is “THE” go to go guy when it comes to anything dealing with US Hispanic Marketing. If he cant help you get the job done himself, he is definitely bound to know someone who can.
is program director and associate professor of advertising and public relations at South Florida’s largest public research university, Florida International University (FIU). With more than 20 years of experience, Fiske began her career as a journalist, and then moved to marketing and corporate communications. She has held senior communications counsel, marketing, and management positions in agency and corporate settings.
Before joining academia, Fiske was partner and senior counsel at Florida-based Communiqué Group, an integrated communications firm serving corporate clients nationally and internationally, where she specialized in financial, corporate, and executive communications. Prior to that, Fiske was vice president at Ketchum Miami, responsible for the global account management of consumer-marketing clients, overseeing work completed in the U.S., Asia, Europe and Latin America.
Fiske has worked directly with Fortune 500 CEOs, senior management teams, and boards of directors in strategic planning, management structuring and re-engineering, and return-on-investment initiatives. She has led programs in crisis and employee communications, multicultural and global initiatives, and strategic and executive communications for a number of industry leaders including Charles Schwab & Co., American Airlines, MCI, Anheuser-Busch Companies, and Wells Fargo Bank.
An accredited public relations professional, Fiske is the first Latina CEO to lead the Public Relations Society of America (PRSA), the 60-year-plus international professional organization with more than 30,000 professional and student members. She has also served as treasurer of the national board of directors; was chair of PRSA’s national diversity committee in 2004 and 2005 and co-chair of the national research committee in 2007; and was a member of the Executive Board of the Global Alliance for PR and Communications Management in 2006.
Fiske received the highest individual national honor in multicultural communications from PRSA, the 2002 D. Parke Gibson Award. In 2011, she was named one of the “Top 100 Influentials in the Nation” by Hispanic Business Magazine, and the Hispanic Public Relations Association named Fiske “PR Professional of the Year” in 2010. Her professional accomplishments include receiving numerous awards for her work including two PRSA Silver Anvils, a PRSA Bronze Anvil, The Communicator Awards’ Crystal Award of Excellence, and a CIPRA. She was selected a 1999 and 2000 honoree of the International Who’s Who of Professional and Business Women, and an honoree of WorldCity Business Who’s Who in International Business in 2000, 2001, and 2002.
She earned a master of science in integrated communications and a bachelor of science in journalism and mass communication.
is Vice President/Client Lead, Marketing ROI Practice, Nielsen Holdings N.V. (NYSE: NLSN).
He presents recommendations to Nielsen’s top-level clients using modeling and analytic results to evaluate and improve ROI on advertising, promotional events, trade spending, and pricing actions. This includes multivariate mix modeling, econometric elasticity modeling, as well as matched panel testing at store and household levels.
Michael has been a speaker at numerous Consumer 360 conferences, Nielsen’s annual CPG industry gathering. These sessions included the presentation of Marketing Opportunity Gapping Analysis; Using Store-level Insights to Generate Greater Sales; Development and Application of HispanIQ, Behavioral Acculturation Analytics; Consumer Mix Model Analysis & Implementation; and Segmentation & Targeting.
Michael earned his MBA in Marketing from the Broad School of Business (Michigan State University) soon after abandoning a short and unglamorous career in radio broadcasting. He enjoys coaching little league baseball for his two boys, good motorcycle rides and bad golf.
Nielsen is the leading global provider of information and analytics around what consumers watch and buy and is uniquely positioned to deliver local and global insights into consumer behavior and product sales across categories in nearly 100 countries. Nielsen is the largest global provider of Mix Modeling to the CPG industry and provides a powerful combination of deep data and insights to arm clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.
is Digital Media Executive and Head of U.S. Hispanic Audience, Google.
was named publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., in May 2011. She is charged with overseeing all advertising and marketing operations for the magazine and its website, PeopleEnEspanol.com. Under Manso’s direction, the magazine garnered record-breaking ad pages in 2011, and she ushered in the brand’s first live-streaming video on PeopleEnEspanol.com.
Prior to joining PEOPLE en Español, Manso was Vice President of Time Inc. Corporate Sales where she was responsible for Time Inc’s largest advertising contracts. Managing a team of corporate sales directors and working closely with the company’s world-class brands, she developed large-scale integrated corporate advertising programs and fostered new sales and marketing relationships. Under her management, the number of clients working with Corporate Sales & Marketing more than doubled, and she helped increase Time Inc.’s print market share significantly.
Prior to joining Time Inc., Manso held several senior positions at the Condé Nast Corporate Media Group including Executive Corporate Business Director, where she oversaw a team of ten media planning and buying professionals. She also served as Corporate Sales Director where she spearheaded dozens of accounts in the food, liquor and home categories. She sold over $13 million in business.
Before entering the publishing world, Manso managed the IBM business at Ogilvy & Mather where she negotiated and maintained all global corporate contracts that included print, broadcast, online, custom publishing, research, and conference components. She was also responsible for the successful transition of the agency’s Latin America media department from Miami to New York.
Manso began her career at Ammirati Puris Lintas Worldwide, where she worked on the Sara Lee Corp., Elizabeth Arden, Unilever, MasterCard and Wrangler business. She specialized in pan-regional planning, and specifically Latin America.
She is an Honorary Events Chair for the Council of Urban Professionals and a member of the Advisory Board for Viva Broadway. In November 2011, she received the Latino Trendsetter Award. Monique resides in Connecticut with her husband and twin boys.
is Director of Industry Initiatives for the Interactive Advertising Bureau (IAB), the trade association for digital communications, where he oversees digital video, networks & exchanges, social media, multicultural affairs, and agency revenue advocacy for the $25 billion sector. His prior roles include business development executive posts at Yahoo! and DoubleClick, after an investment banking career at J.P. Morgan Securities. Seneca is a MBA graduate from the Harvard Business School.
has spearheaded the Hispanic marketing program for Delta Dental Insurance Company since 2007. His role encompasses the strategy development and execution of marketing programs targeted to the growing U.S. Hispanic market. Delta Dental Insurance Company is part of one of the country’s largest dental benefits systems, which provides coverage to over 56 million Americans. Prior to joining Delta Dental, Solomon worked for Health Net of California, where he marketed the company’s Hispanic focused products. Solomon’s marketing career began at UnitedHealthcare over 13 years ago, and he remained with the company for more than 6 years. Solomon Romano is a graduate of the University of Southern California’s Marshall School of Business.
is the co-founder of the Hispanic PR Blog, the leading marketing trade journal focused on Hispanic public relations and social media, the daddy-in-chief of the bilingual daddy parenting web site PapiBlogger.com and the founder/organizer of the Hispanic PR & Social Media Conference. The three organizations are business units of Hispanic Media Trainers, LLC.
Prior to launching the blog and national tradeshow, Manny was President of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswire’s acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips in 2008, companies he founded, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses.
A media trailblazer, former journalist, award-winning PR professional and dynamic keynote speaker on media trends, Ruiz is often sought after for his expertise on media, PR and public affairs. A longtime member of the Public Relations Society of America (PRSA), Ruiz is the immediate past co-chair of PRSA’s national diversity committee and the host/co-founder of the organization’s national monthly podcast “PRSA Diversity Today.” He has also served as a board member of the PRSA Miami Chapter.
is Vice President, Multicultural Marketing USA at Diageo-North America. Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to DIAGEO North America. As VP of Multicultural Marketing (the first person to hold this position at Diageo), Marc is responsible for setting the company’s U.S. strategy and vision for engaging and marketing to today’s emerging and often performance leading Multicultural consumer segments. Marc has held positions as Director of Brand Marketing for Ciroc Vodka, and Tanqueray Gin, overseeing the USA marketing and strategic initiatives for the Brands. Marc’s career combines over twenty-five years of agency and client management experience on a variety of levels. His focus on strategic, niche marketing and targeted program development is one of the keys to his career accomplishments. Recently, Marc lead the initiative to launch the Diageo Multicultural Marketing Advisory Group, a team of external professionals from diverse career and cultural backgrounds to provide further clarity and focus in driving Diageo’s Multicultural Marketing Vision. Marc began his advertising career at Compton Advertising (presently Saatchi & Saatchi), after receiving a national 4A's fellowship (MAIP).
is the founder of Ignition, a leading consultancy devoted to helping marketing communications firms create and capture more value. In his role as author, consultant, and presenter, Tim has worked with marketing organizations throughout the Americas, Europe, Asia, and India. A frequent contributor to leading business magazines, Tim has been interviewed by the New York Times, Wall Street Journal, Advertising Age, The Economist, The Guardian, Toronto Globe and Mail, Nikkei News (Tokyo), Bloomberg News, and others from Australia to India.
As a recognized thought leader in the advertising and marketing business, Tim contributes to leading trade and business magazines including Advertising Age, Adweek, Communication Arts, Campaign (U.K.), Admap (U.K.), and many others.
Tim is the author of two books, including Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out, recognized as the standard for agency brand development and ranked among the top ten books on brand building on Amazon. His newest book is Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success published by John Wiley & Sons.
Tim began his career on Madison Avenue working for large multinational advertising agencies and later served as president and CEO of several midsize independent firms.
is the Chief Executive Officer of Victors & Spoils. He is a leading strategic marketing and product innovation thinker known for his work in collaboration, co-creation and crowdsourcing. He is the CEO of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles and, in 2011, a business named to Advertising Age’s “Agency A-List 10 to Watch” list and Mashable’s Top 5 Digital Agencies.
Before founding Victors & Spoils, Winsor was Vice President and Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, helping the company become the most awarded advertising agency in the world in 2008 and 2009. He brought his co-creation philosophy to the agency that formed the underpinning of the agency’s strategy practice that fueled work such as, Dominos, “Transparency,” Best Buy’s “Twelpforce” and Microsoft’s “I’m a PC.”
Throughout his career Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.
Outside of work he pursues his passions of climbing, skiing and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.
Updated June 12, 2012