CPG Hispanic Allocation Webinar
CPG and Retail Companies Get Overall Corporate Growth from Hispanic Market
Wednesday, March 7th
Wall Street analysts have said that “Hispanic marketing strength may be one of the best indicators for whether management teams are doing ‘next frontier’ thinking or just trying to fix yesterday’s problems.”
Consumer Packaged Goods (CPG) and their retail counterparts are increasing their investment and honing their strategies to better target Hispanic consumers and many are building sustainable growth for it. Companies like Coca-Cola, General Mills, Kimberly-Clarke, Nestlé, Walmart, Target and Walgreens are just a few of the high growth, high allocation companies who are building overall corporate growth from their Hispanic strategies.
A new study launching on March 7th from the trade organization, AHAA: The Voice of Hispanic Marketing, explores the connection between corporate Hispanic marketing and revenue growth specific for CPG and CPG-based retail companies. For nearly 15 years, AHAA has published some of the nation’s leading studies on corporate investment targeting Hispanics. This study will be one of the first to link overall corporate growth with Hispanic allocation.
Join AHAA for the launch of the CPG and Retail study on March 7th at 2:00pm – 3:00pm (EST). Data will be presented in a webinar by AHAA’s research team led by Santiago Solutions Group and Dr. Cristina Garcia, professor of statistics from USC. Robert Moskow, Senior Food and Agribusiness Analyst for Credit Suisse will be joining our presentation to provide the investor point-of-view for quantifying the impact of Hispanic marketing on U.S. growth and understanding marketing strategies.
The data will show the strong correlation (with a 95% confidence level) between corporate revenue growth and Hispanic marketing -- indicating that Hispanic market can be a big determinant in corporate success.