AHAA MEMBERS IN THE NEWS
This page highlights the news from our members including new business, new hires and awards bestowed. It is updated as events occur. You may also follow the hashtag #ahaamember on Twitter and Facebook.
Daisy Exposito-Ulla Recognized as Latina Trendsetter
Daisy Expósito-Ulla, Chairman-CEO of d expósito & Partners was instrumental in developing the existing model for multicultural advertising and marketing agencies within multinational conglomerates. The Trendsetter Award celebrates excellence and recognizes groundbreaking Latino leaders in business, education, arts and entertainment. Ms. Expósito-Ulla has achieved a stellar career in brand-building through successful advertising, public relations and marketing communications, resulting in consumer-centric strategies and effective, holistic campaigns proven to engage and move consumers.
Bulova Selects The San Jose Network
The agency was selected as Bulova's Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster. Their Spanish- and Portuguese-language campaign will be the first to air simultaneously in all 21 Latin American countries.
Tadin Herb & Tea Co. taps Sensis
Sensis will develop a social media campaign for Tadin Herb & Tea Co. Sensis has begun developing the social media strategy and will begin rolling out elements of the campaign before the end of the year. One of the goals of the campaign is to build Tadin’s social media community.
Harris Interactive announces agreement to be acquired by Nielsen
Under the terms of the merger agreement, Nielsen will commence a tender offer to acquire all of the outstanding shares of Harris Interactive's common stock through a wholly owned subsidiary formed for the purpose of making the offer.
Chrysler Moves Mexico Business to Richards/Lerma
In an unusual move, Chrysler is moving its $30 million ad account in Mexico to a U.S. Hispanic agency, Dallas-based Richards/Lerma, after a pitch in Mexico City. The Richards Group and its U.S. Hispanic division Richards/Lerma already handle Chrysler's Ram truck in the U.S., and Richards/Lerma took on the Ram business in Mexico two years ago, setting up a small 10-person satellite office in Mexico City. So when Chrysler de Mexico started a review for its Chrysler, Dodge, Jeep and Ram brands, the automaker included Richards/Lerma in the pitch along with four Mexico City agencies. In the six-week review in Mexico, the automaker was open to splitting the four brands among different agencies, or hiring a single shop, he said. All five agencies were given the same assignment: to show how they would launch the all-new Jeep Cherokee. To handle the business, Richards/Lerma will triple the size of its Mexico City office to about 30, said Pete Lerma, the agency's founder and principal. Mr. Lerma and Aldo Quevedo, principal and creative director, will go back and forth. In fact, they are pitching a second account in Mexico, Mr. Lerma said. (Source: Ad Age)
Lapiz USA named 2013 U.S. Hispanic Agency of the Year at El Ojo Awards
The agency was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. Lapiz USA won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.
impreMedia Expands Roster
Media company impreMedia has added three new executives to its roster. All three report directly to impreMedia COO Francisco Seghezzo.
- Hernando Ruíz-Jiménez – general manager East division, overseeing national sales, marketing and advertising solutions for El Diario La Prensa in New York, La Raza in Chicago and La Prensa in Orlando.
- Damián Mazzotta – general manager West division, overseeing the development of La Opinión in Los Angeles, El Mensajero in San Francisco and Rumbo in Houston.
- Juan Varela – content editor, leading content creation across all of impreMedia's platforms including newspapers, magazines, custom publishing, and digital properties
Marca Lands Payless Shoe Source
According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source. The agency was handling strategic responsibilities for Payless Shoe Source prior to the additional assignments.
Yvonne Lorié Receives 2013 PRemio PR Achievement Award
Yvonne Lorie, President of SWAY Public Relations, a subsidiary of MGSCOMM, was honored by her peers as recipient of the 2013 HPRA PRemio PR Achievement Award. This highly competitive and prestigious award takes into account nominees that exemplify strong professional capabilities, leadership qualities, and service to the Hispanic community, as well as the public relations industry. At SWAY Public Relations/MGSCOMM, Lorié directs all public relations clients including integrated campaigns with advertising support. The division offers multilingual public relations services for national and international markets.
The Axis Agency Wins HPRA PRemio Award
They won a Campagin of the Year award for their Integrated Marketing for The Clorox Company.
Lopez Negrete Opens New East Coast Office
Lopez Negrete Communications Inc., a new East Coast office in New York City at 747 Third Avenue at the corner of 47th Avenue in Manhattan. Originally headquartered in Houston, Texas, the agency also operates offices in Los Angeles, and was recently named Verizon Wireless' Hispanic agency of record.
Rosanna Fiske Named VP of Corporate Communications for Wells Fargo's Florida Region
In this role, she will be responsible for leading the statewide team, overseeing all communications initiatives including internal and external communications, executive advocacy, and social media. Fiske has led brand initiatives in advertising and public relations agencies, corporations and non-profit organizations. She also served as chair and CEO of the Public Relations Society of America (PRSA) and headed Florida International University’s Global Strategic Communications master’s program.
Milton Lebrón Returns to República
As Vice President of Creative, he will lead the Miami-based agency's creative team and work across República's various accounts. In this new role, Lebrón reports to República's chief creative officer Luis Casamayor. Lebrón spent the last 10 months at digital agency Roundarch Isobar in New York. He initially joined República in 2008 as creative director and in 2011 was promoted to executive creative officer. Before that, Lebrón was associate creative director at Lopez Negrete Communications and earlier in his career worked at Ogilvy & Mather and Euro RSCG.
impreMedia wins 56 Awards at HAHP 2013 José Martí Publishing Awards
The National Association of Hispanic Publications (NAHP) honored impreMedia with Fifty-six awards for its publications in multiple categories. impreMedia’s two dailies, La Opinión and El Diario La Prensa garnered 17 awards in total. The NAHP’s José Martí Awards are one of the oldest and the largest Hispanic media awards within the U.S. and were presented during the organization’s 31st annual convention. See Full List
Jasin named Revenue Chief & SVP of National Sales at MegaTV
Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated. Mr. Jasin will be responsible for overseeing the revenue and profit performance of Mega TV's consolidated operations, including all local, regional and national revenue categories as well as paid programming and retransmissions revenue. Mr. Jasin will remain based in Miami, Florida and will report to Albert Rodriguez, COO of SBS.
Last update: December 2013
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