NOTES FROM THE CHAIR
THE CULTURAL IMMERSION TOUR IN MIAMI
THE 2013 ANNUAL CONFERENCE
UPDATE YOUR MEMBER PROFILE FOR THE 2013 DIRECTORY
ADVERTISE IN THE 2103 DIRECTORY
AHAA ONLINE UNIVERSITY
AHAA JOB SHOP
CALL FOR ENTRIES - cREATIVITY aGENCY OF THE YEAR AND MORE
AHAA MEMBER PARTNER DISCOUNTS
CALENDAR OF EVENTS
MEMBERS IN THE NEWSBOARD OF DIRECTORS
The Conexion is a monthly members-only publication from AHAA: The Voice of Hispanic Marketing to share member news, events, resources, ideas and research on the U.S. Hispanic market.
NOTES FROM THE CHAIR
The holiday season is almost upon us. Hopefully 2013 is looking promising for your clients and your business. For our 2013 schedule, we have more Online University sessions in the works. Plus continued progress on next year's conference in Miami. The logo and theme will be revealed soon.
On October 10, our new Advisory Board met for the first time. Here are a few highlights from the session's discussions:
1. We are seeing clients increasingly giving general market agencies their multicultural work according to an ANA survey. This calls for us to do a better job of promoting the importance of Hispanic expertise. It also means that our agencies have to stand out as better marketers than their general market counterparts. This includes growing our digital capabilities and strengthening our C-Suite relationships.
2. Next year, AHAA will take the lead on a series of studies that will help our members be better equipped. The Advisory Board fully supported the topics being considered and will play a role in getting funding for the studies.
3. As the Voice of Hispanic Marketing, AHAA will play a key role in addressing the issues that represent a competitive threat to our members. Such as why Hispanic firms are better qualified to reach bilinguals and English speaking Hispanics.
4. AHAA University will become even more active in 2013. We have gotten great feedback on our 2012 sessions. Be ready for more webinars and regional professional development opportunities for your teams.
5. AHAA has been developing strategic alliances with organizations that will help us achieve our goals. This was an important topic with the board and you can expect to hear more about it in the coming months.
6. The Advisory Board was helpful in reviewing AHAA’s structure moving forward to accomplish aggressive goals. We will be adding committees and task forces and have already seen an increase in committee members. More people are needed and we will be talking more about how you can help.
7. And finally, an important topic we discussed was raising our voice on behalf of our members and our industry through a series of strategies.
AHAA was also proud to co-host the Cultural Immersion Tour in conjunction with the ANA Multicultural conference at the end of October. It was a popular event with a almost 100 people attending. Hialeah and Little Havana were the main focus this year with various stops within each area. Read more about the event below.
AHAA ORGANIZES CULTURAL IMMERSION TOUR
Showcasing Miami to Marketers Attending the ANA Multicultural Conference
AHAA was pleased to present the Cultural Immersion Tour in conjunction with the Association of National Advertisers (ANA). This tour explored some of Miami's multicultural sports and retail powerhouses during the 2012 ANA Multicultural Marketing & Diversity Conference. The conference is an annual event which recognizes that business growth is occurring at the intersection of multicultural marketing and diversity management. AHAA’s goal was to highlight Miami's multi-ethnic and varied affluent Hispanic community, along with its political and media influence as a reflection of the market's sophistication. This event is part of a growing partnership between AHAA and the ANA.
Picture above shows two tour attendees with the store manager of the Hialeah Publix Sabor
2013 AHAA ANNUAL CONFERENCE
Dates: April 29, 20 and May 1, 2013
Location: Eden Roc Miami
This annual event is going to be transformed from years past with high energy industry-leader speakers (and clients too). Monday will kick off with a half-day of general sessions and the classic opening reception in the evening (great for networking!). The next two days will be general sessions in the morning followed by breakouts and workshops in the afternoon with different topic tracks. Plus there is the 2nd Annual U.S.H. Idea Awards on Wednesday night!!
Stay tuned to our website, Twitter feed and Facebook for updates.
2013 AHAA MEMBERSHIP & DIRECTORY - GET READY TO RENEW!
We are collecting your profiles updates for the 2013 AHAA Directory. If you have not received an email with your current profile on file, please contact Fulvia Lee at (703) 610-0218 or send an email to firstname.lastname@example.org
You can also go to one of these links below to submit your profile:
For Advertising Agency Members go to this link:
For Non-Agency Members go to this link:
Don’t miss this opportunity to submit your updates in order to be part of the 2013 AHAA Directory!
To those who have not sent their membership dues for 2012, we request payment before the end of the year. If you are not sure of your organization's status or you have any other questions regarding your membership, please contact Fulvia Lee, Membership Manager, at (703) 610-0218 or by email email@example.com
Below are two postings from our Facebook page. Did you know that we like to "Like" our members? Please send your company page to Kristy.
Check out our Facebook page and Pinterest page for more.
ADVERTISE IN THE 2013 STANDARD DIRECTORY OF HISPANIC MARKETING COMPANIES
RESERVE YOUR SPACE TODAY!
Over 3,000 copies of the directory are distributed every year to the C-Suite of top advertisers and brands. The directory is also fully searchable online—and your investment includes a 600x60 banner ad at no additional cost.
Exclusive for AHAA Members only!
Space Reservation – Friday, January 11,2013
Camera-ready digital file – Friday, January 18, 2012
(ads must be provided as a high-resolution pdf (300 dpi with crops of 0.125))
For more information or to ensure prominent placement, contact Fulvia Lee at 703-610-0218 or email firstname.lastname@example.org.
AHAA ONLINE UNIVERSITY
The AHAA Education Committee continues to add sessions to our ongoing webinar series. Upcoming topics include Client-Agency Management, Industry Trends & Consumer Insights and New Media. Check out the currently scheduled webinars and access AHAA archived Webinars there too!
It's Better Out...
Wednesday, November 14th at 2:00 pm EST
When the medium is the message out of home creative simply must inspire, intrigue and challenge. What better way to describe the urban gallery, the visual stew above the asphalt, that poster on the street, sign, billboard or hand-held cardboard; good, bad or governement induced; multi-million dollar flashing lights or bumper stickers on a vespa - the urban, sub-urban or Chevy Suburban imagery we expose is seen, absorbed prohibited, and, when done well, praised.
Join Sean Robertson, Chief creative Officer and idea inciter for an out of this world creative web stroll far along the roadside for a fun and informative look at the good, the bad and the WTF...
About the speaker:
Sean Robertson, Chief Creative Officer and Idea Inciter at RROAM – a San Francisco Bay Area based media and marketing boutique, has found challenge, fulfillment and hair loss developing and promoting all types of creative and specializing in the “Art of the Poster.”
Sean began his advertising career in 1986 and began his outdoor career 17 years ago as an assistant, part-time, temporary art director for Gannett Outdoor. After inhaling his fair share of toxic fumes, he became Creative Director for Gannett Outdoor SF, Outdoor Systems, and Infinity Outdoor, Viacom Outdoor and previously CBS Outdoor. He is a three-time Obie Awards Judge, part of the industry’s Speakers Bureau, and former Chairman of the OAAA Creative Committee.
RECENT AHAA ONLINE UNIVERSITY SESSIONS
View all the past presentations at our website.
The Effies: Entry Process & Case Studies
Monday, October 15th
Access the presentation
Watch the webinar
AHAA and Effie Worldwide have teamed up to present an exclusive webinar event only for AHAA members. They presented a webinar providing insight into how entries will be judged and tips and insight from last year’s jury on what it takes to have a winning case.
Steph Jones, Senior Program Coordinator for Effies Worldwide
Review all Effie Multicultural Categories
Hispanic Communications Challenge
In this exclusive webinar, learn how digital and social media are impacting the educational and television spaces. Plus find out how Skyline Communications used researching trends to win this challenge by planning a mobile app. The session covers the Hispanic Communications Challenge; today's digital landscape (social media, digital & mobile platforms); recognizing trends and how to use that knowledge; and, lastly, best practices such as connecting with millenials and acculturated Hispanics and how has Fox Deportes evolved in this digital age and how they incorporate social media in their marketing efforts.
- Robert Rodriguez, FOX Deportes
- Antonieta Reyes Echezuria, Florida State University
- Marisa Smith, Florida State University & Skyline Communications
New Business Development for Multicultural Agencies in Today’s Marketing Environment
Thursday, September 27: Download the presentation & watch the recording
A successful multicultural agency must remain true to its ethnic heritage and cultural understanding of the target audience, while adopting the tactics that have made general market agencies successful - strategically disciplined, insightful and creative. The speaker will cover the basics that work for all agencies, but add additional insights for multicultural marketing agencies.
Don Morgan is President and Head Rainmaker of Raindance Consulting, a Seattle-based company specializing in new business development, social media and branding consulting for ad agencies. He is a 30+ years veteran of the ad wars.
Understanding and Targeting Hispanic Affluent Markets: From Macro to Micro Market
Thursday, September 13: Download the Presentation & Watch the Recording
Affluent Hispanic households, those with at least $100,000 in investable assets, are approaching 4 million. The webinar covers where the best markets are; how they differ based on size and concentration at the county level; demographic and assimilation profiles; and, perspective on growth potential.
Speaker: Bill Poll, Founder of Information Asset Partners
Hispanic Media Insights: From Advertising To Online Behavior
July 31st: DOWNLOAD THE PRESENTATION & RECORDING
Kantar Media, a provider of Internet, TV and radio audience measurement in 59 countries, will present an overview of trends in Hispanic advertising creative for select, high value product categories that includes an analysis of message themes; comparisons versus messaging targeted at Anglo audiences; and what these trends suggest for the future.
Jon Swallen, CRO, Kantar Media Intelligence and
Yaakov Kimelfeld, CRO, Kantar Media Compete
AHAA's Technology Hispanic Allocation Study
July 17: DOWNLOAD THE PRESENTATION & RECORDING
Presented by The Santiago Solutions Group
AHAA will present new research on how Technology companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.
To recruit talent, take advantage of the CAREER section on AHAA’s Web site! This option is one of many benefits available to you as members, so email your job openings to email@example.com. These are the most current opportunities posted. Please consider applying or referring an eligible candidate. (MEMBER VALUE = $100-$150 per listing)
Don't forget to send your internship positions as well. We have received some emails asking about those opportunities!
- Conill - Media Buyer, Local Broadcast | Torrance, CA
- Univision Enterprises - Account Manager | Miami, FL
- Bromley - Media Planning Supervisor | San Antonio, TX
- la comunidad - Senior Accountant | Miami/Fort Lauderdale Area, FL
- Michigan State University - 3D Graphics and Animation | E. Lansing, MI
- d expósito & Partners, the New American Agency™ - Senior Media Buyer/Planner | New York, NY
- Michigan State University - Digital Media Development | East Lansing, MI
- VOXXI - Digital Sales Representative | Miami, FL
- d expósito & Partners, the New American Agency™- Media Director | New York, NY
- CVS CareMark - Bilingual Copy Editor | Woonsocket, RI
CALL FOR ENTRIES
Deadline: November 14, 2012
Graphis Branding 6 - Find Out More
Deadlines: November 14, December 12 and March 27, 2012
American Business Awards "The Stevies" - Find Out More
Deadlines: November 16 and December 14, 2012
Global Effie - Find Out More
Deadline: November 19, 2012
Creativity 2012 Agency of the Year and A-List - Find Out More
Deadline: November 21, 2012
Ad Age's Multicultural Agency of the Year - Find Out More
Deadlines: November 30, 2012 and January 31, 2013
One Show Interactive- Find Out More
Deadline: November 2012
Creative Media Awards - Find Out More
Deadline: January 7, 2013
International ANDY Awards - Find Out More
Deadline: March 15, 2013
Marketing Communications Awards - Find Out More
EXCLUSIVE DISCOUNTS FOR AHAA MEMBERS
~Adding Value to Your Membership~
Take advantage these great opportunities to save on market information, images and executive search engine with our partners. These discounts are exclusive to you as part of your membership.
As a new business intelligence and lead generation resource for marketing services and media business development professionals, The List provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, global creative, LinkedIn integration, and new business insights on more than 35,000 brands that spend significant dollars on paid media in the U.S. and Canada.
To experience the prospecting power of The List firsthand, register for a free trial account at http://www.thelistinc.com/campaigns/ahaa.
AHAA Members can take advantage of 10% discount on access!
Samantha Slabaugh, Marketing Manager
The 2012 Multicultural MONITOR exclusive package for AHAA members
As of 2012, a majority of all children born in the U.S. are African American, Hispanic or Asian American. The era when ethnic consumers make up a majority of the U.S. population is poised to arrive. In preparation for this watershed, The Futures Company has rethought, reinvented and revolutionized its groundbreaking Multicultural MONITOR service to provide marketers with the rich, actionable solution they need to win in the diverse marketplace of today and the emerging "majority-minority" consumer landscape of tomorrow.
The annual relationship package includes:
1. The Foundational Framework: A library of five annually-updated Core Insight decks. These decks provide a baseline architecture for Multicultural MONITOR, outlining key assumptions, insights pillars and POVs on ethnic markets:
· The Blueprint: Marketing to Ethnic Consumers
· The Cultural COMPASS: Understanding Cultural Orientation
· Consumer Key: Hispanics
· Consumer Key: African Americans
· Consumer Key: Asian Americans
2. The annual State of the Multicultural Consumer Report which includes four actionable sections:
· On the Rise: Profiles of emerging demographic sub-segments that offer immediate opportunity for savvy marketers
· Trending Multicultural: An insider’s look at the themes that will be shaping ethnic consumers over the next 12-18 months, with lean-forward implications for years to come
· Action Items: Thought starters and strategic guidance rooted in Multicultural MONITOR's insights
· MONITOR Spotlight: Case studies of brands offering best-practice innovation around the trends and demographic sub-segments they are highlighting
· Cultural Streetscapers: A network of embedded consumer observers, who enhance quantitative resources with rich first-person observational insights. Cultural Streetscapers are also available to support custom consulting projects.
3. Core Quant: Access to full datasets from the annual Multicultural MONITOR survey of 5000+ individuals. Data will be available July 2012.
4. The State of the Multicultural Consumer Presentation Video: A critical overview of ethnic consumers in 2012/2013, highlighting major shifts in attitudes, mindsets and expectations that will be driving consumer behavior in the next 12-18 months.
5. The Conversation: A series of regular roundtable webcasts that bring MONITOR consultants, Streetscapers and experts together to explore and illuminate key multicultural questions being raised by clients.
The AHAA pricing for the 5 components listed above is $25,000. The Futures Company is providing AHAA members with over a 30% discount off of their regular list pricing.
Again, this year, you can purchase our SPSS Reports for Surveys cross-tab software at an additional cost of $5,000 which will allow each agency to create their own customized cross-tabulations, maximizing the ability to explore, analyze and integrate their Multicultural data.
This offer is exclusive to AHAA members. Please contact Amy Holman at The Futures Company if you would like to subscribe or with any questions. She may be reached at 352.333.0233 or firstname.lastname@example.org
GfK MRI is extending two discounts (see below) on all its products, including the popular Starch en Español, to all AHAA members. Below is brief overview of what Starch is and can provide members.
- 10% off any GfK MRI Product including Starch en Español, their newest venture.
- 15% off two or more GfK MRI Products also including Starch en Español and their National Study data.
Leverage the Power of Starch en Español to Learn, Innovate and Grow
“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership ratings. GfK MRI's Starch Advertising Research, the country's leading print advertising effectiveness measurement service, is now tracking consumer readership of advertisements that appear in Hispanic consumer publications. Starch Advertising Research conducts a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
Utilize the Insights from Starch en Español’s Ad Readership Metrics
Starch en Español delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. Key readership metrics are collected for every measured ad, including:
- Noted, associated, “read any” and “read most” readership
- Brand disposition
- Publication and advertising engagement
- Actions taken (including purchase behavior or intention)
Benefits of Subscribing to Starch en Español
- Publishers can craft sales stories with metrics that substantiate their titles’ ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
- Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising. Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
- Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
- Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.
For more information, please contact Susan Nuñez at email@example.com or visit http://www.gfkmri.com/.
Media One is the industry leader in consumer, auto and political data. We offer Hispanic marketers the benefit of selecting by language spoken as well as country of origin. Choose from postal, phone, cell, sms data as well as a complete email data, deployment and creative/web services suite. AHAA members receive a 10% discount on all data orders.
Contact Amy Fleming or Ethel Facundo at 954-776-1197, or email them at firstname.lastname@example.org
AHAA's partnership with Geoscape International provides members with a 15% discount on its popular data and geo-demographic mapping platform (GIS) subscription service. Through this portal you will have access to current data on the Hispanic population and other U.S. market segments. This fresh market research and analysis could be used to strengthen current client relationships and win new business.
This exclusive member discount will increase as more agencies register for the service, up to 20-25% off depending on the package selected. There are multiple price points to suit all budgets: Basic, Gold and Platinum. All levels include access to the American Marketscape DataStream™(AMDS) data. For more details on AHAA member options, please visit: www.geoscape.com/ahaa.
The platform is available through a web portal so no software needs to be installed and you can access it anywhere you have an Internet connection. The data may be downloaded from the system in Microsoft Excel format or you can print and save your map projects right in GIS allowing you to share your results in a highly visual and easily understandable manner.
For more information on this new member benefit and how you can take advantage of this powerful tool, please contact Carlos Cordoba at Geoscape (email@example.com) or call Geoscape at 1-888-211-9353.
AHAA members who are current Geoscape subscribers are also eligible for this discount.
CALENDAR OF EVENTS
November 28-29, 2012
Mobile Marketing Association (MMA) Multicultural & Diversity Forum
April 28-May 1, 2013
AHAA Annual Conference
May 1, 2013
U.S.H. Idea Awards
May 6-7, 2013
Hispanic Radio Conference
MEMBERS IN THE NEWS
The ANA Announces Multicultural Excellence Winners
The Association of National Advertisers' 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in Miami. The 2012 grand prize brand and agency winners in each of nine categories are Ford and Uniworld Grouop for African American; Western Union and New A in the Asian category; Heineken and the Vidal Partnership for digital media; General Motors and LatinWorks for general marketing; for Hispanic the winner is Xoom with the agency Dieste; for campaign with significant results Rosetta Stone with Alma DDB; for radio, Alma DDB again for McDonald's; the LGBT category winner were Leo Burnett and Allstate; and for print was the Marine Corps Recruiting Command and Uniworld Group.
Santillán Returns To impreMedia
Fabián Santillán has joined impreMedia as director of product management and development, leading digital initiatives. He will focus on expanding the media company's digital portfolio. A 15-year media veteran, Santillán has developed and launched national and local websites, as well as radio and television programs and advertising in the U.S. and Latin America.
K. Fernandez & Associates President Honored
First, Karla Fernandez Parker, president and owner of K. Fernandez & Associates, will be honored at this year’s 14th annual LATINA Style Business Series to be held in San Antonio, TX, as San Antonio Entrepreneur of the Year. She was nominated by members of the industry and the San Antonio community. Her selection was based on her lifetime achievements, visibility as a true role model for young women, her work in advertising and for fostering goodwill by mentoring other small businesses and others in the industry, and for her work with nonprofits. Read more
Sensis announced Account Executive Amelia Miller joined the company's team in Washington, DC
Amelia will support Sensis' government clients on the East Coast, including Centers for Medicare and Medicaid Services, Citizenship and Immigration Services, and the U.S. Coast Guard Academy. Amelia worked as an assistant account executive at LM&O Advertising in Arlington, Va., before joining Sensis.
Carmen Sepúlveda becomes Partner at d expósito & Partners
Carmen Sepulveda, who in May of this year took the reins of the Public Relations and Social media Department at d expósito & Partners, adds the title of Partner to her role as Chief Communications Officer. An acknowledged expert in the field of multicultural communications, Sepúlveda's career has enjoyed many successes working for Fortune 500 companies, among them AT&T, Reebok International, Kraft Foods, Sears Roebuck & Company, Whitehall Robins, and Best Foods.
Republica Chairman & CEO Jorge A. Plasencia to be Honored with Inaugural Goya Hispanic Achievement Award
República announced today that its chairman and CEO, Jorge A. Plasencia, has been selected by the Spain – U.S. Chamber of Commerce as the first-ever recipient of the Goya Hispanic Achievement Award. The honor was presented at a gala dinner at the New York Public Library. The Goya Hispanic Achievement Award pays tribute to a Hispanic leader who has made a positive impact in the fields of business, arts, science or social responsibility. Through their commitment and dedication to making a difference in their respective fields and local communities, honorees have left an indelible mark on the Hispanic population in the U.S.
PM Publicidad updates Agency's Brand Identity
Atlanta-based full-service Hispanic agency, PM Publicidad announced an agency brand "facelift" as well as a new website. The new site features the agency's latest creative and is efficient to navigate as well as providing a conduit to the agency's social media presences. The agency has also expanded its team with the hiring of Myrna DeJesús to lead account planning and strategy development for clients.
Two Multicultural Marketing Pioneers Join Forces - Merger Creates Largest Independent Healthcare Cross-Cultural Marketing Firm
Prime Access increases its Healthcare Marketing capabilities by joining forces with Global Advertising Strategies. The tenured cross-cultural marketing will create the largest independently-owned healthcare marketing agency that focuses on reaching US Hispanic, African-American, Asian-American, LGBT, and other diverse US populations. Global Advertising Strategies, led by Givi Topchishvili, has announced the acquisition of Prime Access, led by multicultural advertising veteran Howard Buford. The newly-formed agency will fuse together healthcare marketing capabilities of both shops and will operate as Prime Access.
Gómez named Creative Director at d expósito & Partners
Fernando Gómez, an art director/copywriter who joined d expósito & Partners, LLC as Associate Creative Director in the summer of 2011, has been promoted to Creative Director of the company. Gómez has shared as recipient of two Gold, two Silver and two Bronze Effies for effective advertising; eight Gold Addy Awards; and various recognitions from the Art Directors Club. Fernando has worked for other prestigious agencies such as López Negrete in Houston, Texas. His agency experience started at JWT México, followed by LatinWorks, Zubi Advertising, and La Agencia de Orcí.
New Corporate Communications Team Announced at Starcom MediaVest Group
A new communications team was recently announced at Starcom MediaVest Group:
- Lauren Hurvitz, EVP, Global Corporate Communications of Starcom MediaVest Group
- Anita McGorty, EVP, Director of Corporate Communications at SMG North America
- Adrienne Scordato, SVP, Director of Corporate Communications for MediaVest
- Michele McGowan ,SVP, Director of Corporate Communications, Starcom Read More
Mosaic Awards: Winning Campaigns for Lopez Negrete and Alma DDB
“Multiculturalism is the new mainstream” says Constance Cannon Frazier, COO of the American Advertising Federation, which hosts the awards with the AAF’s District Two. The Diversity Achievement and Mosaic Awards & Forum present Mosaic Awards in seven different categories, recognizing successful multicultural marketing and diversity efforts. Since its inception in 2001, Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event. Seven campaigns and programs as well as nine individuals and companies were recognized on Oct. 2nd. See the ads
Two AHAA members received the coveted award. Lopez Negrete Communications, Inc. won the Mosaic Award in the “Multiethnic Ad Campaign” category for its “Vida 23: Sabor a Otro Nivel” featuring Pitbull. The campaign launched in 2011 for Dr Pepper Snapple Group. Alma DDB won a Mosaic Award for its Visit Florida campaign in "Multiethnic Media Usage" with "Your Florida Side Is Calling."
Lapiz USA Scores Two Radio Mecury Awards
Winners for the 2012 Radio Mercury Awards were announced on October 3rd at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This year’s Best of Show Award went to JWT San Juan for their campaign, “The Most Popular Song” for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish language spot and/or campaign has won Best of Show. The Public Service/Awareness Winner for "Husband for Mujeres Latinas en Accion" was Lapiz and the Spanish Language Winner for "Clear Words for P&G / Clearblue." You can listen to all the winning work by visiting http://www.radiomercuryawards.com/
Note: AHAA Members in the News is now located under "About AHAA" on our website and is updated weekly.