NOTES FROM THE CHAIR
tRIBUTE TO León PotasinskI
MIAMI, ADLAND'S GATEWAY TO LATIN AMERICA?
2012 EFFIE REPORT ON MARKETING EFFECTIVENESS
THE 2013 ANNUAL CONFERENCE
UPDATE YOUR MEMBER PROFILE FOR THE 2013 DIRECTORY
STAND OUT! ADVERTISE IN THE 2103 DIRECTORY
AHAA ONLINE UNIVERSITY
AHAA JOB SHOP
CALL FOR ENTRIES - OLGIVY, MARCOM AND MORE
AHAA MEMBER PARTNER DISCOUNTS - MARKETLINE JUST ADDED
CALENDAR OF EVENTS
MEMBERS IN THE NEWS
BOARD OF DIRECTORS
Conexión is the monthly members-only publication from AHAA: The Voice of Hispanic Marketing. Its purpose is to share member news, events, resources, ideas and research on the U.S. Hispanic market.
NOTES FROM THE CHAIR
Happy New Year! We have some exciting news to bring you this first month of 2013. AHAA has an aggressive research plan for the benefit of members. We will be addressing topics in 2013 that will help our members serve their clients better. This includes a better understanding of bilinguals, understanding the differences in behavior of different generational groups and best practices in total market approach to marketing.
The first study will be released in time for the April 29 – May 1 AHAA Annual Conference in Miami. We are planning the most impactful event which brings many influencers together. Sir Martin Sorrell, CEO of WPP, will keynote the opening day. Stay tuned for more details.
The association will be featuring inspiration with lots of creativity. Circulo Creativo will again partner with us to put on the U.S.H. Idea Awards. An exciting addition will be the prestigious FIAP Awards, which will be integrated to our conference as well as notable marketing experts with some of the best work from Latin America. Circulo Creativo engaged FIAP to join our annual event.
With these changes, AHAA is strengthening its voice in the crowded marketplace. We are very glad that you are part of it. AHAA members are the very heart of the association and we invite you to be part of the growth and change.
See you in Miami!
CELEBRATING LEÓN POTASINSKI'S LIFE
One of the best marketing minds in our field has passed away. León Potasinski died from pancreatic cancer at 54 having been diagnosed only two weeks before. It was a shock to those of us who knew him and worked with him.
Of course, León would rather we be celebrating rather than mourning. Born in Venezuela and having lived in New York, Texas and Los Angeles, his idea of a memorial was food, drinks and salsa music. His birthday is in March, so stay tuned for that celebration.
He broke into the Hispanic marketing and advertising field in New York with Conill Advertising in 1980. Over the years he has also been associated with Sosa & Associates in San Antonio and Bermudez & Associates in Los Angeles. His most recent home was at Acento. León was a master strategist who has been instrumental in the development and execution of programs for a diverse line-up of Fortune 500 businesses across many sectors including: automotive, banking, grocery retail, packaged goods, insurance, retail, pharmaceutical, quick service restaurants (QSR), beverage, telecommunications, and entertainment, among others.
He wore many hats in his career working in media, in account service, in research and in strategy. In fact, his most recent job at Acento took all his skills and put them under one title. They called him MegaMind. It was a fitting description because he played a key role in so many areas requiring strategic insights.
León made many contributions which will continue, and he helped develop a strong team that will move ahead with confidence that he helped build. And he will be sorely missed.
You may access the HispanicAd article here.
Compiled from HispanicAd, Acento and other sources.
CITY SPOTLIGHT: MIAMI, ADLAND'S GATEWAY TO LATIN AMERICA
Advertising Age did a nice article on Miami which included many of our members. We wanted to include access here in case you missed the original.
Navigating a City Where Multiculturalism Is a Way of Life in Business and Beyond
In Miami, people float easily between English and rapid-fire Spanish, and, increasingly, Portuguese. Visitors from Latin America fill the malls and restaurants and snap up luxury condos in a city always heavily dependent on the real estate market.
Ten of the 50 biggest U.S. Hispanic agencies are in Miami. Coral Gables was the Madison Avenue of Miami, and is still home to Hispanic shops including Accentmarketing and Zubi. Alma, Creative on Demand, Marca Hispanic and CP&B, which still has about 35% of its staffers in Miami, are all in adjacent Coconut Grove.
The ever-trendier midtown Design District is home to Concept Cafe and La Comunidad, as well as Nobox Marketing, which chose Miami as the base for its growing international social-marketing-focused agency.
Some U.S. networks, such as Interpublic Group of Cos.' McCann and WPP's Ogilvy, have mainly service offices in Miami for their Latin American clients. Others, like BBDO, have no Miami presence. WPP Group combines Y&R and its U.S. Hispanic agency, Bravo, in a single Miami agency, located near Saatchi/Conill in the downtown Brickell area on tiny Brickell Key island. That office, where most staffers work for both Y&R and Bravo, has grown from 26 people in 2006 to 130.
None of Ad Age's 100 Leading National Advertisers are based in Florida since Burger King, ranked No. 97 last year, dropped off the list this year, although the world's two biggest cruise line operators, Royal Caribbean Cruises and Carnival Corp., are based in Miami.
But Miami is a haven for Latin American headquarters for major marketers, providing easy access to both corporate headquarters elsewhere in the U.S. and destinations all over Latin America. Mondelez (formerly Kraft), FedEx, Visa, MasterCard, Sony and others have regional HQs here, many in the Blue Lagoon area near the airport.
There are also regional marketers such as Publix, a Florida-based supermarket chain that has most of its stores in the state, including half a dozen Hispanic-designated Publix Sabor grocers in the Miami area.
It's not Silicon Valley, but the city fosters a startup mentality, as an entrepreneurial mindset meets investors and venture capitalists based in Miami or Latin America.
Read the full article
Courtesy of Advertising Age.
2013 EFFIE REPORT INAUGURAL EDITION
Effie Worldwide has published a special report whose purpose is to start a discussion about marketing effectiveness. It comprises of a detailed analysis of Effie Award cases with exclusive commentary from industry leaders. The report reveals key insights and trends on what it takes to create and implement effective marketing communication strategies.
Key insights from the Effie Report include:
- Effie Finalists tend to spend more on paid media, but not necessarily the most. More finalists spent in the $20 million to $40 million range than in the $40 million+ category, and nearly half spent less than $20 million.
- Effie medalists have slightly fewer goals to achieve, and campaigns with a business objective, rather than one to reach a target audience, collect more medals.
- Never underestimate David taking on Goliath – he’s 47 percent more likely to win an Effie medal.
- In the Shopper Marketing Effie categories, about two-thirds of finalists’ programs demonstrated some aspect of disruption – either by novel product placement in the store, changing the way shoppers perceived the retailer or changing perceptions of the brand.
You may access the full report via our research page.
Courtesy of effie worldwide.
THINKING UNDER THE INFLUENCE
2013 AHAA ANNUAL CONFERENCE
April 29, 30 and May 1, 2013
Eden Roc Renaissance Miami Beach
With a retooled format and a hip theme, AHAA’s conference will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in: Art – Music – Entertainment – Fashion – Politics – Technology.
With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in. Now is the time to explore the intersection of the Hispanic impact on American culture and how these colliding influences not only impact our Hispanic work but inspire the populace at large, creating new opportunities for all.
And for the first time, there will be TWO creative awards. The Second U.S.H. Idea Awards will recognize the best in U.S. Hispanic advertising (English and Spanish). And FIAP will hold it's 44th Annual Awards which recognizes the creativity of the Ibero-American region (Spanish and Portuguese).
AHAA is rounding up some high level, high energy speakers to inspire you and provide you with critical insights to get your job done!
Sir Martin Sorrell, CEO of WPP, will lead off the event on Monday afternoon. He started his career as Marketing Associate of Glendinning Associates of Westport, Connecticut. Sir Martin Sorrell joined WPP in 1986 as a director, becoming Group chief executive in the same year. He is a non-executive director of Formula One and Alcoa Inc. He serves as Director and Member of Advisory Board of Alchemy Partners LLP. He serves as Member of Advisory Board of IESE in Spain and is a Member of Dean’s Advisory Council of Boston University.
We also have confirmed Hanna Rosin, the author of "The End of Men...and The Rise of Women," confirmed. She is the sort of journalist who dares to articulate what people are thinking – only they hadn’t realized it yet. Born in Israel and raised in Queens, the co-founder of women’s site DoubleX (an offshoot of Slate) and contributing editor at the Atlantic. Rosin got her start in journalism at the New Republic writing contrarian essays, and more recently worked at the Washington Post, doing straight reporting, mostly on politics and religion. She has written for the New Yorker, the New York Times and GQ. She has also appeared on the Daily Show, the Colbert Report and the Today Show.
More high profile speakers are on the cusp of coming on board so stay tuned to your inbox, our website, Twitter feed and Facebook for updates.
2013 AHAA MEMBERSHIP & DIRECTORY - TIME TO RENEW!
In today's challenging times, you need to stay informed and on top of your game. AHAA provides you with information and connects you with the people that will help you achieve your business and career objectives. Renewing your membership guarantees that there will be no interruption in the delivery of your benefits. We sent out your renewal notices at the end of December. If you have not received your letter, please contact Fulvia Lee at (703) 610-0218.
We are continuing collecting your profiles updates for the 2013 AHAA Directory. If you have not received an email with your previous profile, please contact Fulvia Lee at (703) 610-0218 or send an email to firstname.lastname@example.org. You may also use these links below to submit your profile:
For Marketing Communication Organization Members* go to this link:
For Non-Marketing Communication Organization Members** go to this link:
*This categogy includes: advertising agencies, PR agencies, strategic consultants, event companies, media buying companies, creative & media boutiques. It contains 5 levels.
**This category includes media companies: TV, Radio, Internet, Print. In addition to research companies and production companies.
Send your updated listing to us ASAP to guarantee your placement in the 2013 AHAA Directory!
Below are two postings from our Facebook page. Did you know that we like to "Like" our members? Please send your company page to Kristy.
Google Analytics Shows You What Bad Web Practices Look Like in Real Life
Check out our Facebook page and Pinterest page for more.
ADVERTISE IN THE 2013 STANDARD DIRECTORY OF HISPANIC MARKETING COMPANIES
RESERVE YOUR SPACE TODAY!
Over 3,000 copies of the directory are distributed every year to the C-Suite of top advertisers and brands. The directory is also fully searchable online—and your investment includes a 600x60 banner ad at no additional cost.
Exclusive for AHAA Members only!
Space Reservation – Friday, January 11, 2013
Camera-ready digital file – Friday, January 18, 2013
(ads must be provided as a high-resolution pdf (300 dpi with crops of 0.125))
For more information or to ensure prominent placement, contact Fulvia Lee at 703-610-0218 or email email@example.com.
AHAA ONLINE UNIVERSITY
The AHAA Education Committee will be providing a quarterly calendar soon. The sessions will cover Insights, New Business and New Media. Members may access the schedule and archives via the AHAA website (archives require login credentials).
The 10 Principles of Hispanic Print Advertising - What Works? (MEMBERS)
Wednesday, January 30, 2013 at 2:00 pm EST
In the USA, Hispanic media is under increasing pressure to more fully prove the return-on-investment (ROI) for advertising. Among the Hispanic magazine industry specifically, there is increasing pressure to prove the power of print and move to a more meaningful measure of advertising effectiveness including the stopping power of creative.
This session will present actionable learnings from an extensive analysis of over 4,000 ads across a dozen Hispanic titles that were measured by Starch en Español, a syndicated advertising effectiveness service. It will advance the industry by answering the industry’s question: What works in Hispanic print advertising? Starch’s Ten Principles are a widely applicable and actionable guide for Hispanic advertisers to create more effective print advertisements.
V.P. Advertiser Sales | GfK MRI
GfK Mediamark Research & Intelligence, LLC
RECENT AHAA ONLINE UNIVERSITY SESSIONS
View all past presentations at our website.
Latino Radio Landscape 2012
Wednesday, December 12th
Access the presentation
Watch the webinar
The torrent of political advertising has finally come to an end and our airwaves are getting back to normal. This session will look back at how the different political parties utilized radio to reach Hispanic voters in an effort to get ahead. Which candidate spent the most, where did the ads run and when? We will also examine implications for advertisers and the increasing role Hispanics could have on future elections.
- Tony Hereau, Media Insights Manager, Arbitron
- Mary Beth Garber, EVP of Radio Analysis and Insights, Katz Radio Group
It's Better Out...
Wednesday, November 14th
Access the presentation
Watch the webinar
When the medium is the message out of home creative simply must inspire, intrigue and challenge. What better way to describe the urban gallery, the visual stew above the asphalt, that poster on the street, sign, billboard or hand-held cardboard; good, bad or governement induced; multi-million dollar flashing lights or bumper stickers on a vespa - the urban, sub-urban or Chevy Suburban imagery we expose is seen, absorbed prohibited, and, when done well, praised.
Speaker: Sean Robertson, Chief Creative Officer and Idea Inciter at RROAM
To recruit talent, take advantage of the CAREER section on AHAA’s Web site! This option is one of many benefits available to you as members, so email your job openings to firstname.lastname@example.org. These are the most current opportunities posted. Please consider applying or referring an eligible candidate. (MEMBER VALUE = $100-$150 per listing)
Don't forget to send your internship positions as well. We have received some emails asking about those opportunities!
CALL FOR ENTRIES
This section provides you with a list of upcoming award deadlines so you don't miss out on having your work recognized!
Deadline: January 7, 2013
International ANDY Awards - Find Out More
Deadline: January 9, 2013
2013 NAMIC Vision Award - Find Out More
Deadline: January 11, 2013
2013 Bulldog Media Relations Award - Find Out More
Deadline: January 11 and 25, 2013
The O'Toole Awards - Find Out More
Deadline: January 14, 2013
ARF David Ogilvy Awards 2013 - Find Out More
Deadline: January 30, 2013
D&AD Awards 2013 - Find Out More
Deadline: January 31, 2013
One Show Interactive- Find Out More
Deadline: January 31, 2013
The Admap Prize 2013 - Find Out More
Deadline: January 31, 2013
11th Annual Internet Advertising Competition Awards - Find Out More
Deadline: February 1, 2013
Great Mind Awards 2013 - Find Out More
Deadline: March 15, 2013
Marketing Communications Awards - Find Out More
Deadline: March 27, 2013
American Business Awards "The Stevies" - Find Out More
EXCLUSIVE DISCOUNTS FOR AHAA MEMBERS
~Adding Value to Your Membership~
Take advantage these great opportunities to save on market information, images and executive search engine with our partners. These discounts are exclusive to you as part of your membership.
As a new business intelligence and lead generation resource for marketing services and media business development professionals, The List provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, global creative, LinkedIn integration, and new business insights on more than 35,000 brands that spend significant dollars on paid media in the U.S. and Canada.
To experience the prospecting power of The List firsthand, register for a free trial account at http://www.thelistinc.com/campaigns/ahaa.
AHAA Members can take advantage of 10% discount on access!
Samantha Slabaugh, Marketing Manager
The 2012 Multicultural MONITOR exclusive package for AHAA members
As of 2012, a majority of all children born in the U.S. are African American, Hispanic or Asian American. The era when ethnic consumers make up a majority of the U.S. population is poised to arrive. In preparation for this watershed, The Futures Company has rethought, reinvented and revolutionized its groundbreaking Multicultural MONITOR service to provide marketers with the rich, actionable solution they need to win in the diverse marketplace of today and the emerging "majority-minority" consumer landscape of tomorrow.
The annual relationship package includes:
1. The Foundational Framework: A library of five annually-updated Core Insight decks. These decks provide a baseline architecture for Multicultural MONITOR, outlining key assumptions, insights pillars and POVs on ethnic markets:
· The Blueprint: Marketing to Ethnic Consumers
· The Cultural COMPASS: Understanding Cultural Orientation
· Consumer Key: Hispanics
· Consumer Key: African Americans
· Consumer Key: Asian Americans
2. The annual State of the Multicultural Consumer Report which includes four actionable sections:
· On the Rise: Profiles of emerging demographic sub-segments that offer immediate opportunity for savvy marketers
· Trending Multicultural: An insider’s look at the themes that will be shaping ethnic consumers over the next 12-18 months, with lean-forward implications for years to come
· Action Items: Thought starters and strategic guidance rooted in Multicultural MONITOR's insights
· MONITOR Spotlight: Case studies of brands offering best-practice innovation around the trends and demographic sub-segments they are highlighting
· Cultural Streetscapers: A network of embedded consumer observers, who enhance quantitative resources with rich first-person observational insights. Cultural Streetscapers are also available to support custom consulting projects.
3. Core Quant: Access to full datasets from the annual Multicultural MONITOR survey of 5000+ individuals. Data will be available July 2012.
4. The State of the Multicultural Consumer Presentation Video: A critical overview of ethnic consumers in 2012/2013, highlighting major shifts in attitudes, mindsets and expectations that will be driving consumer behavior in the next 12-18 months.
5. The Conversation: A series of regular roundtable webcasts that bring MONITOR consultants, Streetscapers and experts together to explore and illuminate key multicultural questions being raised by clients.
The AHAA pricing for the 5 components listed above is $25,000. The Futures Company is providing AHAA members with over a 30% discount off of their regular list pricing.
Again, this year, you can purchase our SPSS Reports for Surveys cross-tab software at an additional cost of $5,000 which will allow each agency to create their own customized cross-tabulations, maximizing the ability to explore, analyze and integrate their Multicultural data.
This offer is exclusive to AHAA members. Please contact Amy Holman at The Futures Company if you would like to subscribe or with any questions. She may be reached at 352.333.0233 or email@example.com
GfK MRI is extending two discounts (see below) on all its products, including the popular Starch en Español, to all AHAA members. Below is brief overview of what Starch is and can provide members.
- 10% off any GfK MRI Product including Starch en Español, their newest venture.
- 15% off two or more GfK MRI Products also including Starch en Español and their National Study data.
Leverage the Power of Starch en Español to Learn, Innovate and Grow
“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership ratings. GfK MRI's Starch Advertising Research, the country's leading print advertising effectiveness measurement service, is now tracking consumer readership of advertisements that appear in Hispanic consumer publications. Starch Advertising Research conducts a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
Utilize the Insights from Starch en Español’s Ad Readership Metrics
Starch en Español delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. Key readership metrics are collected for every measured ad, including:
- Noted, associated, “read any” and “read most” readership
- Brand disposition
- Publication and advertising engagement
- Actions taken (including purchase behavior or intention)
Benefits of Subscribing to Starch en Español
- Publishers can craft sales stories with metrics that substantiate their titles’ ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
- Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising. Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
- Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
- Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.
For more information, please contact Susan Nuñez at firstname.lastname@example.org or visit http://www.gfkmri.com/.
Media One is the industry leader in consumer, auto and political data. We offer Hispanic marketers the benefit of selecting by language spoken as well as country of origin. Choose from postal, phone, cell, sms data as well as a complete email data, deployment and creative/web services suite. AHAA members receive a 10% discount on all data orders.
Contact Amy Fleming or Ethel Facundo at 954-776-1197, or email them at email@example.com
AHAA's partnership with Geoscape International provides members with a 15% discount on its popular data and geo-demographic mapping platform (GIS) subscription service. Through this portal you will have access to current data on the Hispanic population and other U.S. market segments. This fresh market research and analysis could be used to strengthen current client relationships and win new business.
This exclusive member discount will increase as more agencies register for the service, up to 20-25% off depending on the package selected. There are multiple price points to suit all budgets: Basic, Gold and Platinum. All levels include access to the American Marketscape DataStream™(AMDS) data. For more details on AHAA member options, please visit: www.geoscape.com/ahaa.
The platform is available through a web portal so no software needs to be installed and you can access it anywhere you have an Internet connection. The data may be downloaded from the system in Microsoft Excel format or you can print and save your map projects right in GIS allowing you to share your results in a highly visual and easily understandable manner.
For more information on this new member benefit and how you can take advantage of this powerful tool, please contact Carlos Cordoba at Geoscape (firstname.lastname@example.org) or call Geoscape at 1-888-211-9353.
AHAA members who are current Geoscape subscribers are also eligible for this discount.
AHAA and MarketLine have formed a strategic partnership to offer all members a limited FREE TRIAL access to “Advantage” to help you stay ahead in the marketplace.
Advantage is MarketLine’s interactive, subscribers-only research portal, giving you anytime access to our unique mix of company, industry, country and financial data for every major marketplace in the world. Along with this incredible wealth of information, the Advantage platform features highly advanced search functionality, a user-friendly interface and navigational aids to help you find what you need in seconds. Find out more here.
CALENDAR OF EVENTS
March 10-13, 2013
2013 4A's Transformation New Orleans
New Orleans, LA
March 17-20, 2013
Re:think 2013 – ARF Annual Convention + Expo
New York, New York
April 3-4 2013
2013 New Mainstream Business Summit
April 23-25, 2013
2013 Billboard Latin Music Conference and Awards
April 29, 2013
Advertising Hall of Fame
New York, New York
April 29-May 1, 2013
AHAA Annual Conference
April 30, 2013
U.S.H. Idea Awards
May 1, 2013
May 6-7, 2013
Hispanic Radio Conference
June 5-8, 2013
July 20-23, 2013
NCLR Annual Conference
New Orleans, LA
September 23-24, 2013
IAB MIXX Conference & Awards
October 3-6, 2013
ANA Masters of Marketing
November 3-5, 2013
ANA Multicultural & Diversity Conference
Los Angeles, CA
MEMBERS IN THE NEWS
K. Fernandez Opening Rio Grande Valley Office
Things are coming full circle for Brownsville native Karla Fernandez Parker, founder, president and CEO of K. Fernandez & Associates based in San Antonio. She’s coming back to home — at least in the sense that her company has set up shop in Brownsville to have a new focus on the Rio Grande Valley market. Read More
Aldo Quevedo Joins Richards Lerma Hispanic Practice
Aldo Quevedo is joining Richards Lerma as a principal and creative director. Hiring Mr. Quevedo is one of several moves Richards Lerma is making which also includes a recent office move. Quevedo worked seventeen years at Dieste as President and Chief Creative Officer.
Sensis Tapped to Handle Advertising, Marketing for OC Fair
The OC Fair & Event Center board of directors approved the staff recommendation to hire Sensis. The contract calls for television and radio spots for the general and Hispanic markets. There are also media planning and buying services for print, outdoor and online campaigns for the annual OC Fair, Youth Expo, Pacific Amphitheatre Summer Concert Series and New Year's Eve Block Party.
Villalpando Named Group Account Director at Profero
Profero has hired Veronica Villalpando as Group Account Director for Profero New York. Prior to joining Profero, she was the Global Account Director at Ogilvy & Mather and McCann Erickson. Before working at those networks, she worked at The Vidal Partnership managing multicultural initiatives, ATL and digital.
Entravision Communications Corporation Announces New Brand Identity and Logo
Entravision announced a new brand identity and logo reflecting the company's focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities. The new Entravision logo is a synthesis of three elements: the World, a symbol of the global reach of our company; the Eye, a symbol of the organization's vision; and the Ribbon, or Serpentina, which is a festive reflection of the company's deep Latino roots.
Sensis Adds to DC Team
Sensis added a key member to its team in Washington, DC. Marketing and advertising veteran Maggie Bergin now leads the agency’s multimillion dollar FDA anti-tobacco campaign. She has 20 years experience in advertising and marketing. Most recently, Maggie was Director of Brand Development for the National 4-H Council.
d expósito & Partners Adds Staff
Melvin Wilson has been appointed to the position of Director of Digital Innovation. He will work in an integrated fashion across all departments at the Agency. Wilson managed and directed Interactive Strategy and Media for UniWorld. The agency also welcomed Donald Davis, who has acted as a key player on the general market media scene throughout his successful career. Mr. Davis becomes Director of Media Services. He started his career at Young & Rubicam and during his tenure wore many hats including the management of a department of 200. Don's most recent venture was his consultancy business, Emphasis Partners.
Monica Lozano Honored with Keepers of the American Dream by National Immigration Forum
Monica Lozano, CEO of impreMedia, was honored in Washington D.C. at the 12th Annual Keepers of the American Dream awards presented by the National Immigration Forum. As a recipient of the Heroes of the American Dream Award, Lozano is recognized as one of the most influential Latinas in the country particularly in media and communications. During her tenure as CEO she has led the transformation from traditional publishing company into a fully integrated, multimedia content company, including an expanded digital presence for the company.
Univision Radio's Jose Valle Names Executive of the Year
Radio Ink magazine has chosen Univision Radio President Jose Valle as its Executive of the Year. Valle, who started out as a receptionist at KTNQ and KLVE in Los Angeles, is now responsible for 70 radio stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico, leading 1,100 Univision employees. And among the stations Valle now runs are KTNQ and KLVE, where he once answered the phones. Valle will be featured as the cover interview in the January 7 issue of Radio Ink.
Teletón USA Taps República
Fundación Teletón has selected Miami-based advertising agency República to develop a marketing campaign showcasing the inaugural Teletón USA. The 27-hour fundraising event will benefit needy children with disabilities, cancer and autism in the U.S.
Sensis Begins Tobacco Awareness Effort
Sensis is taking the initial steps to create a public awareness campaigns highlighting the dangers of tobacco use. The FDA's Center for Tobacco Products initiative aims to curb tobacco use among 12- to 15-year-olds in rural areas.
Alma DDB Wins Big Award for Making “Mistakes”
Alma’s Rosetta Stone campaign was honored at an international competition, this time by the Epica awards show. Epica, a top European awards show for the past 25 years, expanded to a global competition in 2012. Alma was the only U.S. Hispanic agency to place, with a bronze award in the “professional products and services” category. The campaign previously won awards at the 2012 New York Festivals show, a 55-year-old global advertising competition and at the 2012 U.S.H. Idea Awards.
Note: AHAA Members in the News is now located under "About AHAA" on our website and is updated weekly.