NOTES FROM THE CHAIR
THINKING UNDER THE INFLUENCE: 2013 ANNUAL CONFERENCE
2013 U.S.H. IDEA AWARDS CALL FOR ENTRIES
IAB ADVERTISING ECOSYSTEM
GOOGLE'S ENHANCED ADWORDS CAMPAIGNS
VISUAL STIMULATION - SOCIAL MEDIA EXPLAINED AND GRAPHIC DESIGN
GEOSCAPE MARKET SNAPSHOT: SAN FRANSISCO
AHAA ONLINE UNIVERSITY
AHAA JOB SHOP
CALL FOR ENTRIES - U.S. yOUNG lIONS, pr dAILY AND MORE
AHAA MEMBER PARTNER DISCOUNTS
CALENDAR OF EVENTS WITH CURRENT UPFRONTS
WELCOME NEW MEMBERS!
MEMBERS IN THE NEWS
BOARD OF DIRECTORS
Conexión is the monthly members-only publication from AHAA: The Voice of Hispanic Marketing. Its purpose is to share member news, events, resources, ideas and research on the U.S. Hispanic market.
NOTES FROM THE CHAIR
With the first month of the new year under our belts and the first big day of advertising over (Super Bowl), it is time to start recognizing the best of the best in industry -- advertising, marketing and Hispanic. Plus you will find some inspiration for your next project at our annual conference in April.
Creativity is a key part of this year's conference focus. AHAA and FIAP will be bringing in Mark Tutssel, Chief Creative Officer for Leo Burnett and Toni Segarra, Co-Founder and Chief Creative Officer of *S,C,P,F... In addition, the Effies will be hosting a session based on their new multicultural categories. They will be bringing in agencies and clients to review their successful campaigns.
The U.S.H. Idea Awards has expanded the categories and tweaked the judging. It will provide more opportuntiies to submit your work and be judged against industry peers. See the U.S.H. Idea Awards section for some of the changes and a link to the full list. FIAP is also working on their 2013 awards program.
Additional speakers are being confirmed every week so stay tuned to the conference website and our social media platforms for the latest details. We will also be starting our weekly emails.
AHAA responded to more media requests in January. From Univision to Red Lobster, our input was sought out to provide industry perspective. Our research being released in April is sure to generate even more interest in the U.S. Hispanic market.
Thank you for supporting AHAA and see you in Miami!
THINKING UNDER THE INFLUENCE
2013 AHAA ANNUAL CONFERENCE
April 29, 30 and May 1, 2013
Eden Roc Renaissance Miami Beach
Take A Sneak Peak at the Conference Website! (it is mobile optimized to try it on your iPad, iPhone and other mobile devices.)
The Thinking Under the Influence conference, an alliance between AHAA and FIAP, (Festival Iberoamericano de Publicidad) and Círculo Creativo, will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in: Art – Music – Entertainment – Fashion – Politics – Technology.
With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in. Now is the time to explore the intersection of the Hispanic impact on American culture and how these colliding influences not only impact our Hispanic work but inspire the populace at large, creating new opportunities for all.
And for the first time, there will be TWO creative awards. The Second U.S.H. Idea Awards will recognize the best in U.S. Hispanic advertising (English and Spanish). And FIAP will hold it's 44th Annual Awards which recognizes the creativity of the Ibero-American region (Spanish and Portuguese).
AHAA is rounding up some high level, high energy speakers to inspire you and provide you with critical insights to get your job done!
Sir Martin Sorrell, CEO of WPP, will lead off the event on Monday afternoon. He started his career as Marketing Associate of Glendinning Associates of Westport, Connecticut. Sir Martin Sorrell joined WPP in 1986 as a director, becoming Group chief executive in the same year. He is a non-executive director of Formula One and Alcoa Inc. He serves as Director and Member of Advisory Board of Alchemy Partners LLP. He serves as Member of Advisory Board of IESE in Spain and is a Member of Dean’s Advisory Council of Boston University.
Also confirmer is San Antonio Mayor Julian Castro. He is the youngest mayor of a Top 50 American city at age thirty-eight. Many Americans saw his inspiring keynote address at the 2012 Democratic National Convention. In that speech he shared part of his remarkable, uniquely American personal story. He received his undergraduate degree from Stanford University and then went to Harvard Law School. Soon after Harvard, Julian jumped into politics. At age twenty-six he was elected city councilman in San Antonio, at that time, the youngest councilman in the city's history, winning the seat his mother had lost thirty years before. He was elected mayor in 2009 at the age of thirty-four and won reelection last year with more than 80 percent of San Antonio's vote. In March 2010, Mayor Castro joined executives from Google and Twitter in being named to the World Economic Forum's list of Young Global Leaders. Later that year, Time magazine placed him on its "40 under 40" list of rising stars in American politics.
We also have confirmed Hanna Rosin, the author of "The End of Men...and The Rise of Women," confirmed. She is the sort of journalist who dares to articulate what people are thinking – only they hadn’t realized it yet. Born in Israel and raised in Queens, the co-founder of women’s site DoubleX (an offshoot of Slate) and contributing editor at the Atlantic. Rosin got her start in journalism at the New Republic writing contrarian essays, and more recently worked at the Washington Post, doing straight reporting, mostly on politics and religion. She has written for the New Yorker, the New York Times and GQ. She has also appeared on the Daily Show, the Colbert Report and the Today Show.
Tony Segarra, Founding Partner and Creative Director of *S,C,P,F..., will be leading one of this year's creative workshops. He started in advertising at Vinizius, a small technical studio he founded with his brother in 1985. In 1996, he founded *S,C,P,F... along with Luis Cuesta, Félix Fernández de Castro and Ignasi Puig. In the course of his career, he has won prestigious awards at the main national and international advertising festivals, including 37 Lions at Cannes, including one of only two Grand Prix awards ever won by a Spanish agency. In addition, Toni has well over 100 Soles, including 7 Grand Prix, at the San Sebastian Festival, the benchmark event for Latin American advertising. He’s been on the jury at many festivals, including Cannes (twice), the British D&AD awards (the first Spanish jury member for Advertising), the club de creativos and the San Sebastian Festival, twice as president of the jury. In May 2009, Espasa published Mr. Segarra’s book: Desde el otro lado del escaparate [From the other side of the shop window], a selection of his thoughts on the trade.
More high profile speakers are on the cusp of coming on board so stay tuned to your inbox, our website, Twitter feed and Facebook for updates.
2013 U.S.H. IDEA AWARDS - CALL FOR ENTRIES
Más Categorías. Más Oportunidades.
The U.S.H. Idea Awards are bigger and better in its second year. They will be held on Tuesday, April 30th as part of Thinking Under the Influence Conference, an alliance between AHAA and FIAP, (Festival Iberoamericano de Publicidad) and Círculo Creativo. The location will be at Miami's New World Center. Tickets are part of the conference registration or will be available for purchase on-site.
Part of the "bigger" is a refresh of the categories. These changes will provide more opportunities to recognize work that just didn't really fit into last year's categories. We heard you! A sampling of the updates are listed below. You may access the see the full list here.
- Best low budget film
- Live advertising
- Expanded digital categories
- Direct marketing, promo and activiation
- Diseño for logos, books, packaging and more
In addition, new judging protocols have been put in place. The deadline for submissions is Monday, April 1st.
IAB ADVERTISING ECOSYSTEM
The digital environment that connects websites that live on the Internet together, and with people, is done with such precision that to map it out for people makes it looks like something bright, blinking and living, and straight out of a sci-fi movie. To simplify a complex advertising ecosystem, explore the data ecosystem that contains the information that is used to deliver personalized and relevant experiences to consumers.
See the Interactive Advertising Ecosystem
Courtesy of iab.
GOOGLE'S ENHANCED ADWORDS CAMPAIGN
The details about Google's enhanced campaign platform are now live on our AdWords blog HERE. As promised, I wanted to send along a few specifics for your members and other agency partners:
Google's enhanced campaigns help advertisers and agencies reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.
Here’s an overview of some key features:
1. Powerful marketing tools for the multi-device world
People want search results that are relevant for the context they are in — their device, location and the time of day. Enhanced campaigns help you better manage your campaigns and budgets for this multi-device world. With bid adjustments, you can manage bids for your ads across devices, locations, time of day and more — all from a single campaign.
Example: A breakfast cafe wants to reach people nearby searching for "coffee" or "breakfast" on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.
2. Smarter ads optimized for varying user contexts
People on the go or near your store may be looking for different things than someone sitting at their desk. With enhanced campaigns, you’ll show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.
Example: A national retailer with both physical locations and a website can show ads with click-to-call and location extensions for people searching on their smartphones, while showing an ad for their e-commerce website to people searching on a PC — all within a single campaign.
3. Advanced reports to measure new conversion types
Technology is enabling people to take action on your ads in new ways. Potential customers may see your ad and download your app, or they may call you. It’s been hard for marketers to easily measure and compare these interactions. To help you measure the full value of your campaigns, enhanced campaigns enables you to easily count calls and app downloads as conversions in your AdWords reports.
Example: You can count phone calls of 60 seconds or longer that result from a click-to-call ad as a conversion in your AdWords reports, and compare them to other conversions like leads, sales and downloads.
Below are two postings from our Facebook page. Did you know that we like to "Like" our members? Please send your company page to Kristy.
Is this what it feels like sometimes?
Check out our Facebook page and Pinterest page for more.
GEOSCAPE MARKET SNAPSHOTS: WASHINGTON, D.C.
San Francisco, Oakland and San Jose make up the Bay Area in Northern California, one of the most popular tourist destinations in the United States.
Did you know that the Mission District in SF is home to the San Francisco Burrito? These are the huge flour tortilla burritos that are being served at Chipotle and lots of other chain restaurants around the country. Usually filled with a meat main ingredient (carne asada, carnitas, pollo asado or machaca), rice and beans, these huge burritos are typically wrapped in aluminum foil. Even though I spent more than 30 years in the Bay Area, I didn’t know this particular culinary delight started in San Francisco! For a closer look at the San Francisco-Oakland-San Jose DMA, open the Market Snapshot PDF. You can also download previous snapshots at this link: http://www.geoscape.com/msnaps.
All this information was generated in the Geoscape Intelligence System. For a FREE TEST DRIVE to see for yourself how powerful and easy GIS is to use, point your browser to: http://gis.geoscape.com/testdrive.
AHAA ONLINE UNIVERSITY
The AHAA Education Committee will be providing a quarterly calendar soon. The sessions will cover Insights, New Business and New Media. Members may access the schedule and archives via the AHAA website (archives require login credentials).
Save The Date! Latino Influence Project with Experian Simmons
Thursday, February 28th at 2:00 pm EST
Just confirmed! More details will be available soon.
Save The Date! Joint Multicultural Session with the Mobile Marketing Association
Wednesday, March 20th at 2:00 pm EST
Just confirmed! More details will be available soon.
RECENT AHAA ONLINE UNIVERSITY SESSIONS
View all past presentations at our website.
The 10 Principles of Hispanic Print Advertising - What Works?
Wednesday, January 30, 2013
In the USA, Hispanic media is under increasing pressure to more fully prove the return-on-investment (ROI) for advertising. Among the Hispanic magazine industry specifically, there is increasing pressure to prove the power of print and move to a more meaningful measure of advertising effectiveness including the stopping power of creative.
This session presented actionable learnings from an extensive analysis of over 4,000 ads across a dozen Hispanic titles that were measured by Starch en Español, a syndicated advertising effectiveness service. It will advance the industry by answering the industry’s question: What works in Hispanic print advertising? Starch’s Ten Principles are a widely applicable and actionable guide for Hispanic advertisers to create more effective print advertisements.
Speaker: Susan Nuñez, V.P. Advertiser Sales | GfK MRI
Latino Radio Landscape 2012
Wednesday, December 12th
The torrent of political advertising has finally come to an end and our airwaves are getting back to normal. This session will look back at how the different political parties utilized radio to reach Hispanic voters in an effort to get ahead. Which candidate spent the most, where did the ads run and when? We will also examine implications for advertisers and the increasing role Hispanics could have on future elections.
- Tony Hereau, Media Insights Manager, Arbitron
- Mary Beth Garber, EVP of Radio Analysis and Insights, Katz Radio Group
It's Better Out...
Wednesday, November 14th
When the medium is the message out of home creative simply must inspire, intrigue and challenge. What better way to describe the urban gallery, the visual stew above the asphalt, that poster on the street, sign, billboard or hand-held cardboard; good, bad or governement induced; multi-million dollar flashing lights or bumper stickers on a vespa - the urban, sub-urban or Chevy Suburban imagery we expose is seen, absorbed prohibited, and, when done well, praised.
Speaker: Sean Robertson, Chief Creative Officer and Idea Inciter at RROAM
To recruit talent, take advantage of the CAREER section on AHAA’s Web site! This option is one of many benefits available to you as members, so email your job openings to email@example.com. These are the most current opportunities posted. Please consider applying or referring an eligible candidate. (MEMBER VALUE = $100-$150 per listing)
- re:fuel - Sr. Account Executive | New York, NY
- re:fuel - Sr. Account Executive | Los Angeles, CA
- Dieste - Digital Producer | Dallas, TX
- Terra - Digital Marketing Specialist | Coral Gables, FL
- Lapiz - Copywriter | Chicago, IL
- The Integer Group - Copywriter | Denver, CO
- d expósito & Partners - Bilingual Social Media/PR Manager | New York, NY - Please email Vanesa Bambina for more information
- FDA Tobacco Regulatory Science Fellowship Program | Six Various U.S. Offices
- PM Publicidad - Bilingual Jr. Account Executive | Santa Monica, CA
- PM Publicidad - 2 Bilingual Proofreaders, 1 Copywriter and 1 Sr. Account Executive | Atlanta, GA
Don't forget to send your internship positions as well. We have received some emails asking about those opportunities!
CALL FOR ENTRIES
This section provides you with a list of upcoming award deadlines so you don't miss out on having your work recognized!
Deadline: February 7, 2013
2013 U.S. Young Lions Competition - Find Out More
Deadline: February 15, 2013
2013 PR Daily Awards - Find Out More
Deadline: February 15, 2013
2013 Ultimate Marketer Contest - Find Out More
Deadline: March 8, 2013
Advertising Hall of Achievement 2013 Nominations - Find Out More
Deadline: March 15, 2013
Marketing Communications Awards - Find Out More
Deadline: March 27, 2013
American Business Awards "The Stevies" - Find Out More
Deadline: April 1, 2013
U.S.H. Idea Awards - Find Out More
EXCLUSIVE DISCOUNTS FOR AHAA MEMBERS
~Adding Value to Your Membership~
Take advantage these great opportunities to save on market information, images and executive search engine with our partners. These discounts are exclusive to you as part of your membership.
As a new business intelligence and lead generation resource for marketing services and media business development professionals, The List provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, global creative, LinkedIn integration, and new business insights on more than 35,000 brands that spend significant dollars on paid media in the U.S. and Canada.
To experience the prospecting power of The List firsthand, register for a free trial account at http://www.thelistinc.com/campaigns/ahaa.
AHAA Members can take advantage of 10% discount on access!
Samantha Slabaugh, Marketing Manager
The 2012 Multicultural MONITOR exclusive package for AHAA members
As of 2012, a majority of all children born in the U.S. are African American, Hispanic or Asian American. The era when ethnic consumers make up a majority of the U.S. population is poised to arrive. In preparation for this watershed, The Futures Company has rethought, reinvented and revolutionized its groundbreaking Multicultural MONITOR service to provide marketers with the rich, actionable solution they need to win in the diverse marketplace of today and the emerging "majority-minority" consumer landscape of tomorrow.
The annual relationship package includes:
1. The Foundational Framework: A library of five annually-updated Core Insight decks. These decks provide a baseline architecture for Multicultural MONITOR, outlining key assumptions, insights pillars and POVs on ethnic markets:
· The Blueprint: Marketing to Ethnic Consumers
· The Cultural COMPASS: Understanding Cultural Orientation
· Consumer Key: Hispanics
· Consumer Key: African Americans
· Consumer Key: Asian Americans
2. The annual State of the Multicultural Consumer Report which includes four actionable sections:
· On the Rise: Profiles of emerging demographic sub-segments that offer immediate opportunity for savvy marketers
· Trending Multicultural: An insider’s look at the themes that will be shaping ethnic consumers over the next 12-18 months, with lean-forward implications for years to come
· Action Items: Thought starters and strategic guidance rooted in Multicultural MONITOR's insights
· MONITOR Spotlight: Case studies of brands offering best-practice innovation around the trends and demographic sub-segments they are highlighting
· Cultural Streetscapers: A network of embedded consumer observers, who enhance quantitative resources with rich first-person observational insights. Cultural Streetscapers are also available to support custom consulting projects.
3. Core Quant: Access to full datasets from the annual Multicultural MONITOR survey of 5000+ individuals. Data will be available July 2012.
4. The State of the Multicultural Consumer Presentation Video: A critical overview of ethnic consumers in 2012/2013, highlighting major shifts in attitudes, mindsets and expectations that will be driving consumer behavior in the next 12-18 months.
5. The Conversation: A series of regular roundtable webcasts that bring MONITOR consultants, Streetscapers and experts together to explore and illuminate key multicultural questions being raised by clients.
The AHAA pricing for the 5 components listed above is $25,000. The Futures Company is providing AHAA members with over a 30% discount off of their regular list pricing.
Again, this year, you can purchase our SPSS Reports for Surveys cross-tab software at an additional cost of $5,000 which will allow each agency to create their own customized cross-tabulations, maximizing the ability to explore, analyze and integrate their Multicultural data.
This offer is exclusive to AHAA members. Please contact Amy Holman at The Futures Company if you would like to subscribe or with any questions. She may be reached at 352.333.0233 or firstname.lastname@example.org
GfK MRI is extending two discounts (see below) on all its products, including the popular Starch en Español, to all AHAA members. Below is brief overview of what Starch is and can provide members.
- 10% off any GfK MRI Product including Starch en Español, their newest venture.
- 15% off two or more GfK MRI Products also including Starch en Español and their National Study data.
Leverage the Power of Starch en Español to Learn, Innovate and Grow
“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership ratings. GfK MRI's Starch Advertising Research, the country's leading print advertising effectiveness measurement service, is now tracking consumer readership of advertisements that appear in Hispanic consumer publications. Starch Advertising Research conducts a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
Utilize the Insights from Starch en Español’s Ad Readership Metrics
Starch en Español delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. Key readership metrics are collected for every measured ad, including:
- Noted, associated, “read any” and “read most” readership
- Brand disposition
- Publication and advertising engagement
- Actions taken (including purchase behavior or intention)
Benefits of Subscribing to Starch en Español
- Publishers can craft sales stories with metrics that substantiate their titles’ ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
- Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising. Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
- Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
- Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.
For more information, please contact Susan Nuñez at email@example.com or visit http://www.gfkmri.com/.
Media One is the industry leader in consumer, auto and political data. We offer Hispanic marketers the benefit of selecting by language spoken as well as country of origin. Choose from postal, phone, cell, sms data as well as a complete email data, deployment and creative/web services suite. AHAA members receive a 10% discount on all data orders.
Contact Amy Fleming or Ethel Facundo at 954-776-1197, or email them at firstname.lastname@example.org
AHAA's partnership with Geoscape International provides members with a 15% discount on its popular data and geo-demographic mapping platform (GIS) subscription service. Through this portal you will have access to current data on the Hispanic population and other U.S. market segments. This fresh market research and analysis could be used to strengthen current client relationships and win new business.
This exclusive member discount will increase as more agencies register for the service, up to 20-25% off depending on the package selected. There are multiple price points to suit all budgets: Basic, Gold and Platinum. All levels include access to the American Marketscape DataStream™(AMDS) data. For more details on AHAA member options, please visit: www.geoscape.com/ahaa.
The platform is available through a web portal so no software needs to be installed and you can access it anywhere you have an Internet connection. The data may be downloaded from the system in Microsoft Excel format or you can print and save your map projects right in GIS allowing you to share your results in a highly visual and easily understandable manner.
For more information on this new member benefit and how you can take advantage of this powerful tool, please contact Carlos Cordoba at Geoscape (email@example.com) or call Geoscape at 1-888-211-9353.
AHAA members who are current Geoscape subscribers are also eligible for this discount.
AHAA and MarketLine have formed a strategic partnership to offer all members a limited FREE TRIAL access to “Advantage” to help you stay ahead in the marketplace.
Advantage is MarketLine’s interactive, subscribers-only research portal, giving you anytime access to our unique mix of company, industry, country and financial data for every major marketplace in the world. Along with this incredible wealth of information, the Advantage platform features highly advanced search functionality, a user-friendly interface and navigational aids to help you find what you need in seconds. Find out more here.
CALENDAR OF EVENTS
March 10-13, 2013
2013 4A's Transformation New Orleans
New Orleans, LA
March 17-20, 2013
Re:think 2013 – ARF Annual Convention + Expo
New York, New York
April 3-4 2013
2013 New Mainstream Business Summit
April 23-25, 2013
2013 Billboard Latin Music Conference and Awards
April 29, 2013
Advertising Hall of Fame
New York, New York
April 29-May 1, 2013
AHAA Annual Conference
April 30, 2013
U.S.H. Idea Awards
May 1, 2013
May 6-7, 2013
Hispanic Radio Conference
May 8-10, 2013
Mobile Marketing Association Forum
New York, NY
May 13, 2013
Azteca America Upfront
6:00 - 10:00 PM - TBD
New York, NY
May 13, 2013
Estrella TV Upfront
6:00 PM - TBD
New York, NY
May 14, 2013
11:00 AM - New Amsterdam Theatre
New York, NY
May 14, 2013
6:00 PM - Lincoln Center's Frederick P. Rose Hall
New York, NY
May 15, 2013
Fox Hispanic Upfront
Noon - TBD
New York, NY
June 5-8, 2013
July 20-23, 2013
NCLR Annual Conference
New Orleans, LA
September 23-24, 2013
IAB MIXX Conference & Awards
New York, NY
October 3-6, 2013
ANA Masters of Marketing
November 3-5, 2013
ANA Multicultural & Diversity Conference
Los Angeles, CA
WELCOME NEW MEMBERS!
We're glad to have you with us!
Fox Hispanic Media
Sion Tesone (student)
MEMBERS IN THE NEWS
Lopez Negrete Communications awarded 9th ‘Best of Show’ ADDY Awards Show in Houston
They celebrated yet another tour de force at the American Advertising Federation's 51st Annual ADDY Awards, earning Best of Show honors for a ninth consecutive year. In addition, Lopez Negrete collected five Gold and seven Silver ADDY Awards, along with 13 Citations of Excellence. The winning creative from this year's ADDYs will advance to compete at the American Advertising Federation 10th District level. Read More
MARCA Adds Media And Creative Talent
MARCA Miami announced the addition two more professionals to its mediamanagement and creative teams. The new hires will be critical in managing the agency’sexpanded portfolio of clients. Andrea Slodowicz assumes the post of Media Director. She served as VP Director of Strategy and Content Development at Starcom MediaVestGroup Multicultural. Chava Noriega joins as Associate Creative Director. A Mexican national,Noriega comes to the agency with 15 years of experience working for international agencies Draftfcb, TBWA/Chiat/Day, Y&R, GreyGroup and JWT among others.
Draftfcb Adds to San Francisco Office
In a step designed to further accelerate its West Coast operations, Draftfcb announced that Brooks Day has joined the agency's San Francisco office as vice president of business development. A well-known, long-time resident of the Bay area, Day's career includes successful top-level business development posts at Seismicom, Clikthrough, and Razorfish. He joins Draftfcb from Razorfish, where he led the revenue growth of the San Francisco, Portland, and Seattle offices.
VRTC Named AOR for Puerto Vallarta's Tourism Board
They will guide communication strategies plus digital and offline efforts to showcase Mexico's popular tourist destination. The Los Angeles-based agency will manage the advertising campaign that will be unveiled in the upcoming months as well as media and communications efforts for the city's entertainment events and promotional activities.
Lotus Entravision Reps re-launches as Entravision Solutions
Entravision Communications Corporation announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions. The new identity reflects the organization's ongoing investment in its marketing solutions, including expanded sales and marketing resources and a focus on maximizing opportunities by leveraging the Entravision brand.
Javier Campopiano New Draftfcb New York CCO
Javier Campopiano has been named chief creative officer Draftfcb New York, filling a position that had been vacant since early 2012. Most recently, Campopiano was regional creative director of Draftfcb Latin America. He joined Draftfcb Argentina in 2010 as executive creative director.
Andrea Slodowicz joins MARCA
She has joined Coconut Grove based MARCA as Media Director. She was recently VP, Director of Content Development and Ideation at Starcom MediaVest Group Multicultural.
Hispanic Agencies Make Ad Age Lists
La Comunidad is 7th on Ad Age's 2013 Agency A-List for their quirky approach that has translated into a portfolio of multicultural, international and digital content. These shops have creativity that transcends ads and they solve tough business problems with big ideas. Read the article. Conill was ranked on the Agency A-List Standouts for their strong revenue growth and innovative use of media. Read the article. Dieste is #4 on the Agencies to Watch list for the recent account wins and staff shakeup. Read the article.
VRTC Unveils New Image
The branding facelift evokes the simple and personal unique advertising vision. The marque is part of the agency growth and desire to communicate even better among the affluent and transitional bicultural audiences engaging them through diverse online and offline media platforms to establish long lasting and meaningful relationships. VRTC philosophy is based on creating simple yet personal experiences that open the door for people to connect with brands, and then stay connected.
Note: AHAA Members in the News is now located under "About AHAA" on our website and is updated weekly.