Below are the esteemed speakers, panelists, moderators and presenters for the 2013 Thinking Under the Influence Conference. They are listed in the order in which they are speaking. Use the links to the days to aid in navigation.
Sir Martin Sorrell, CEO, WPP
Alex Lopez Negrete, President and Chief Executive Officer, Lopez Negrete Communications, Inc.
Since co-founding Lopez Negrete Communications, Inc. in 1985, Alex López Negrete has steered the firm with a passion and vision for Hispanic marketing that has led it to become one of the country’s most influential Hispanic marketing agencies. Alex started the Houston-based agency with his wife and partner, Cathy, by his side, with the conviction that the Hispanic market is a viable and powerful consumer segment and that thoughtful, relevant, fully integrated, in-language and in-culture communications is the best way to reach this important market. Over the years the agency has continued to grow, with 2011 capitalized billings at $191 million and nearly 200 employees. Alex credits this success to the fact that it comprises a team of multicultural, multinational, bilingual and bicultural communications professionals who possess rare and complementing talents and expertise. In 2012, after 27 years and countless awards, Alex stepped down as chief creative officer in order to focus on his role as company president and CEO, in which he is intricately involved in providing strategic counsel and creative direction to all of the agency’s clients. He has represented clients in the retail, financial, telecom, packaged foods, arts, sports, government, health care, real estate, energy and insurance industries. The Lopez Negrete Communications team has won literally hundreds of awards for creative at the local, regional, national and international levels, placing it firmly among the most respected creative Hispanic agencies in the nation. Some of the companies Alex and his team have helped make successful, profitable overtures to the Hispanic consumer segment include Wal-Mart Stores, Verizon Communications Inc., Microsoft Corporation, MillerCoors, Bank of America, Dr Pepper Snapple Group, Kraft Foods, Tyson Foods, NBC Universal Motion Pictures Group, and Sonic Drive-Ins, among others.
Ken Muench, Senior Vice President and Director of Strategic Planning, Draftfcb
Alfredo Rodriguez, Vice President, Dish Latino, DISH Network
As Vice President of Marketing for DISH Network, Alfredo is responsible for the overall DishLATINO brand and its media, subscriber acquisition and retention strategies. DishLATINO is DISH’s suite of bilingual programming packages that caters to 50 million Hispanics living in the U.S. Alfredo’s tenure at DISH includes broadening the DishLATINO portfolio of products. He introduced an industry first pre-paid brand, FlexTV by DishLATINO. He also revamped the brand’s positioning and marketing campaigns. Prior to joining DISH, Alfredo spent seven years with Molson Coors in several marketing, innovation and general management capacities in Puerto Rico, Mexico and at their headquarters in Denver, Colorado. Prior to this Alfredo worked 11 years both internationally and stateside with Altria, Philip Morris International and Kraft in several marketing and general management positions.
Felix Palau, Vice President Marketing, Tecate, Indio, Heineken USA
Julián Castro, Mayor, San Antonio
A thirty-eight-year-old San Antonio native, Mayor Julián Castro is the youngest mayor of a Top 50 American city. Many Americans saw his inspiring keynote address at the 2012 Democratic National Convention. In that speech he shared part of his remarkable, uniquely American personal story. He received his undergraduate degree from Stanford University and then went to Harvard Law School. Soon after Harvard, Julián jumped into politics. At age twenty-six he was elected city councilman in San Antonio, at that time, the youngest councilman in the city's history, winning the seat his mother had lost thirty years before. He was elected mayor in 2009 at the age of thirty-four and won reelection last year with more than 80 percent of San Antonio's vote. In March 2010, Mayor Castro joined executives from Google and Twitter in being named to the World Economic Forum's list of Young Global Leaders. Later that year, Time magazine placed him on its "40 under 40" list of rising stars in American politics.
Hanna Rosin, Journalist and Author of "The End of Men....Rise of Women"
VIDEO ♦ AUDIO WITH CBC News
Hanna Rosin isn’t afraid to shine a skeptical spotlight on people’s cherished ideals, whether it’s politically correct dogma or the conservative Christian agenda. She is the sort of journalist who dares to articulate what people are thinking – only they hadn’t realized it yet. Born in Israel and raised in Queens, the co-founder of women’s site DoubleX (an offshoot of Slate) and contributing editor at the Atlantic Monthly is probably best known for the furor raised by her article titled (not by her) “The End of Men”—which asserts that the era of male dominance has come to an end as women gain power in the postindustrial economy. Rosin got her start in journalism at the New Republic writing contrarian essays, and more recently worked at the Washington Post, doing straight reporting, mostly on politics and religion. She has written for the New Yorker, the New York Times and GQ. She has also appeared on the Daily Show, the Colbert Report and the Today Show.
Lorraine Cortés-Vázquez, Executive Vice President, Multicultural Markets and Engagement, AARP
She brings to this position a distinguished career in the nonprofit, government and corporate sectors that extends more than 30 years. Most recently, she was New York's Secretary of State, the first Hispanic to serve in that role. Lorraine also served as vice president of Government and Public Affairs at Cablevision Systems Corporation. Her work in the nonprofit sector has gained her national recognition. Cortés-Vázquez served as president of the Hispanic Federation, a nonprofit network of 90 Latino health and human service agencies in New York, New Jersey, Connecticut and Pennsylvania, aiding more than 2 million Latinos annually. Under her direction, the Hispanic Federation provided more than $1 million annually in capacity-building grants. A graduate of Hunter College, Cortés-Vázquez earned a master's degree from New York University's Robert F. Wagner Graduate School of Public Service. She is a Toll Fellow, having completed the national leadership program for elected and appointed officials. She earned certificates from Harvard University's John F. Kennedy School of Government and from Columbia University's School of Non-Profit Management.speaker.
Stefano Langone, Singer
Stefano's combination of kind heart and good looks, of sleek R&B chops and Latin fire, caught the attention of entertainment industry sages the moment he hit the national stage as a fan favorite and Top 10 Finalist of "American Idol". On the show, judge Jennifer Lopez summed up her enthusiasm for the budding star in three short sentences: "You’re hot. I love you. That’s all." But that’s not all. Being recognized for his talent in signing and acting, he inked a deal with Creative Artists Agency in 2011. After the American Idol tour last summer, Stefano signed with Hollywood earlier this year and got straight to work on his premiere album. It’s hard to imagine a more aptly titled song than "I’m On a Roll,“ his first nationally-released single. That bright spirit comes easily to Stefano, who has packed a lot of living into his 23 years. The half-Italian/half-Hispanic Seattle native grew up with the best possible musical education, courtesy of his father, musician/songwriter Ernie Langone. Thanks to his dad, Stefano was exposed to everything, from opera and Motown, to jazz and Latin staples.
Alicia Menendez, TV Commentator and Host/Producer, HuffPost Live
She is a frequent guest on CNN, Fox News Channel, and MSNBC .Prior to joining HuffPost Live, Alicia co-hosted "Power Play" on Sirius XM Radio, and served as a contributor to NBCLatino.com. In 2011, Menendez and Adriana Maestas founded Dailygrito.com, a website that offers a Latino take on politics and media. In 2012, DailyGrito.com was acquired by Politic365.com. Alicia is a graduate of Harvard University and is the daughter of US Senator Robert Menendez.
Lilliana Vazquez, Founder and Editor-In-Chief, The CheapChica's Guide to Style
Known for her ability to provide informative, accessible and relatable fashion commentary, Lilliana Vazquez is a style expert and TV host with more than 250 appearances on NBC, CBS, ABC, FOX, Bravo and The Style Network. She is a regular on The TODAY Show, Access Hollywood, E! News, and the Emmy-award winning Rachael Ray Show where she shares her frugally fashionable point of view with audiences nationally.an online fashion resource that is the go-to destination for fashionistas on a budget. The site is considered the authority on shopping smart and will serve as the inspiration which will be out next Fall. Vazquez is one of the most sought after experts in her industry and has worked with some of the most recognized brands in fashion. She's a daily source for style guidance and inspires women to live their life a little big budget, a whole lot of style! Born in Dallas to Mexican and Puerto Rican parents, Vazquez, is a first generation Latina and a native Spanish speaker.
Toni Segarra, Founding Partner and Creative Director of *S,C,P,F...
Adam Ostrow, Chief Strategy Officer, Mashable
He is a new media entrepreneur and commentator. As Mashable’s Chief Strategy Officer, Adam is responsible for defining and implementing strategy across the organization. Prior to being promoted to CSO, Adam was Mashable’s Executive Editor, a role in which he was responsible for the company’s editorial and business development strategy. In that position, Adam led the development of the Mashable Publisher Platform, created Mashable’s video program and expanded the scope of the company’s syndication relationships.Adam joined Mashable in 2007 as Editor in Chief. Adam has been frequently quoted by numerous mainstream media outlets, such as The New York Times, The Wall Street Journal and USA Today. He is a frequent guest on CNN, Bloomberg and NPR. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive and Harvard Business School, among other events. His TED Talk “After Your Final Status Update” has been viewed more than 650,000 times as of July, 2012. Adam is a graduate of the University of Maryland.
Laurence Boschetto, CEO and President, Draftfcb
He is a passionate advocate of business results, equality and inclusion for all. A visionary and proponent of “dignified intolerance” against those who discriminate, Laurence received Adcolor and GLAAD’s Inaugural Advocate Award in 2011 for his leadership and influence in the industry. He regularly stands before corporate leaders, media and agency chiefs to push the diversity and inclusion needle. As a featured speaker at the World Diversity Leadership Summit at the U.N. last September, Laurence illustrated how inclusion makes sense and cents. Prior to his current role, Laurence served as President and COO, where he built Draftfcb into a cohesive agency brand across 93 countries worldwide. Laurence joined Draft in 1997 as general manager of the New York office, following Draft’s acquisition of Adler Boschetto Peebles, an ad agency where he was a founder and managing partner. His client experience ranges from financial services, prestige, entertainment, telecommunications, insurance and packaged goods. In 2008, Laurence was elected to the American Advertising Federation board of directors. A native of Boston, Laurence received his BA from Iona College and an MBA from the Hagan School of Business at Iona College.
Kim Brink, Vice President of Marketing, NASCAR
As part of the executive leadership team overseeing NASCAR’s five-year Industry Action Plan (IAP), Kim plays a pivotal role in developing strategies to grow the youth and Hispanic fan base as well as reach the next-generation of NASCAR fans. Brink, formerly managing director before her promotion in December 2012, joined NASCAR in 2011. In early 2012, she set in motion a re-energized “Everything Else is Just a Game” brand campaign that launched at the 2012 Daytona 500. In addition, she spearheaded NASCAR’s Agency of Record review, which concluded with the selection of the Ogilvy & Mather to service the sport's evolving advertising and marketing needs. Previously, Kim was the Cadillac Executive Director of Advertising and Sales Promotions She oversaw Cadillac’s national and retail advertising and sales promotion efforts including media planning/execution, creative development, digital marketing and agency management. She led the introduction of the CTS Coupe and creation of the Cadillac “Standard of the World” Creative Platform. Kim attended Wayne State University and earned a bachelor's of science degree and a MBA, both in marketing. In addition, she graduated from the Kellogg Executive Development Program at Northwestern University. In 2012, SportsBusiness Journal and SportsBusiness Daily recognized Brink as part of their class of “Game Changers: Women in Sports Business.” Kim has also served as a member of the Board of Directors for the Country Music Association.
Sebastian Martinez-Christensen, Commentator & Journalist, ESPN
Currently he co-anchors Zona ESPN and Zona ESPN Nueva York, a multi-sports show that injects variety to a predominant soccer schedule and also hosts El Último Pase, the only NFL show in the radio. In addition, Sebastian has a weekly segment in our Miami affiliate as an NFL expert. He is also known as “El Gurú de las Diagonales” --NFL Guru-- and is followed proactively by thousands, not only in the U.S. but also in Mexico and the rest of Latin America. He has been a writer for espndeportes.com since 2003, and his column is one of the most popular ones on the website. He also serves as a TV reporter for ESPN Deportes, where he covers American team sports for Latin America, but soccer isn`t out of his radar either, because of his Argentinean background. He started working with ESPN Deportes Radio in 2008. Born in the Unites States, but having lived most of his life in Argentina, Sebastian started off his career as a sports writer for “La Nación” newspaper. He joined ESPN in 2003. Sebastian has covered the last five Super Bowls, three NBA Finals, Copa Libertadores, Tennis Masters 1000 events and Golf Majors, as well as the local South Florida teams all year round.
Alvaro Saralegui, Hispanic Initiatives, NFL
He is a media veteran who has held leadership positions at various media and sports companies. Alvaro began his career in publishing in 1980. After many years with various Time publications and Quokka, an online provider of sports entertainment, he joined Latina Media Ventures in June 2001 as a member of the company's Board of Directors. He took an active role in developing strategic initiatives, brand development and advertising for Latina magazine, the nation's leading bilingual publication for Hispanic women. In the fall of 2001, he was named the company's Vice Chairman. Alvaro has continued working with companies and organizations in senior roles in an advisory capacity and managing early stage ventures. Today his clients include the National Football League where he advises the League primarily on media matters with a focus on the U.S. Hispanic consumer. Born in Havana, Cuba, Alvaro attended Dartmouth College where he received a BA degree in history and economics. He later received his MBA from Columbia University in New York City. Alvaro resides in Westchester NY.
Oscar Suris, Executive Vice President, Corporate Communications, Wells Fargo & Company
He is the public relations counsel to Wells Fargo management and the company’s 80+ businesses. He directs the company’s media relations and team member communications. Oscar is also responsible for communicating the vision and values, goals and achievements of Wells Fargo and its subsidiaries to team members, customers, communities, and shareholders. Prior to Wells Fargo he was the director of Corporate Communications and Development for Ford Motor Company. He provided strategic communications counsel for Executive Chairman Bill Ford and the automaker’s philanthropic arm, Ford Motor Company Fund and Community Services. Prior to Ford, Oscar was director of Corporate Communications at AutoNation, Inc., and the executive assistant to the publisher and chairman of The Miami Herald Publishing Company. Oscar has 11 years of journalism experience, including five years at The Wall Street Journal. Oscar, a native of Cuba, currently serves on the Board of Trustees for the Institute for Public Relations and the Corporate Board of Advisors for the National Council of La Raza.
Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises
She is a Strategic Business Development Professional, Top Producer and frequent Award Winner with a thirty plus year career in the Hospitality Industry. She has held various management positions at several cruise lines and is currently the Director of Sales for Azamara Club Cruises, the Up Market/Luxury Division of Miami Based Royal Caribbean International. Carmen holds a Bachelors Degree In Broadcast Journalism and Sociology with a Minor In Marketing from the University of Miami. She is a frequent Guest speaker on Hospitality Industry Issues and is the Past President of the Executives Association of Greater Miami, Past Advisory Chair for the Academy of Hospitality and was appointed by the Board of County Commissioners of Miami Dade County to serve on the Tourist Development Council from 2006 thru 2010. She currently sits on the Board of Camillus House.
Brenda Garduno-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing
She is responsible for all Hispanic initiatives, which include TV, radio, print, digital media and experiential events. She also oversees the promotion of VidaLexus.com, a lifestyle website catered to Hispanic consumers, which she helped launch during her previous position in Digital Marketing at Lexus. Brenda first joined Toyota in the Customer Relations division after holding several marketing related roles outside of Toyota, including marketing research and in-store promotions. A graduate of Cal State University, Long Beach, she holds a degree in Business Administration Marketing with a minor in Communication Studies. Presently, she is working on her MBA with an emphasis in International Business from Chapman University, Argyros School of Business.
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide
Mark Tutssel is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 94 global offices. His work has garnered every major creative accolade, including the prestigious Cannes Grand Prix and 40 Cannes Lions. Last year, Leo Burnett Worldwide won an unprecedented two Grand Clios in Television and Outdoor. Additionally, the network won a coveted Titanium Lion at Cannes. The year before, the network was the most awarded global agency at D&AD, winning the first-ever coveted D&AD Black Pencil in Digital and five D&AD Yellow Pencils. Prior to becoming Worldwide Chief Creative Officer, Mark was Executive Creative Director of Leo Burnett London. There, the agency was the United Kingdom’s number one creative agency and, in 2001, was the World’s Most Awarded. During that time, both McDonald’s and Heinz were named advertiser of the year in the UK. Mark has twice had the honour of serving as Chairman of the Clio’s and International Andy Awards. He’s also chaired D&AD, Eurobest, YoungGuns, Addys, AWARD, Sharks, Spikes and the Moscow International Advertising Festival. He was given the highest honour in the industry: serving as the President of the 2008 Cannes Titanium & Integrated Jury. He has twice been inducted into the Clio Hall of Fame and is member of the Royal Society of Arts.