NOTES FROM THE CHAIR
THINKING UNDER THE INFLUENCE: 2013 ANNUAL CONFERENCE - REGISTER ONLINE UNTIL APRIL 24TH
2013 U.S.H. IDEA AWARDS CALL FOR ENTRIES - LAST DEADLINE IS 4/18
2013 RADIO MECURY AWARDS - IAB
AHAA ONLINE UNIVERSITY
THE NOT SO HIDDEN VALUE IN GENERATIONAL TRENDS WITH AARP
AHAA 2013 MEMBERSHIP RENEWAL
VISUAL STIMULATION - LEFT VS. RIGHT BRAIN AND 29 WAYS TO STAY CREATIVE
GEOSCAPE MARKET SNAPSHOT: ATLANTA, GA
AHAA CAREER RESOURCE - BALLY TECHNOLOGIES AND ROSETTA STONE
CALL FOR ENTRIES
AHAA MEMBER PARTNER DISCOUNTS
CALENDAR OF EVENTS WITH CURRENT UPFRONTS
WELCOM NEW MEMBERS
MEMBERS IN THE NEWS
BOARD OF DIRECTORS
Conexión is the monthly members-only publication from AHAA: The Voice of Hispanic Marketing. Its purpose is to share member news, events, resources, ideas and research on the U.S. Hispanic market.
NOTES FROM THE CHAIR
AHAA is busy putting the final touches on this year's annual conference. Thinking Under the Influence is bringing together some top minds in the industry --- including you, our members.
Read about our latest panels about entertainment and sports marketing. "Identity & Influence in Music, Entertainment & Fashion" on Tuesday, April 30th will delve into the multi-faceted personalities of the Latino heritage and how it affects the mainstream market. The session will be a lively version of Wing and Experian's Latino Influence project!
The Sports Marketing session on Wednesday, May 1st will cover sports other than fútbol. Ones who are trying to grow their fan base by tapping into the Hispanic market. Executives from NASCAR, NBA and NFL will showcase their recent marketing initiatives that have successfully grown their multicultural fan base.
And don't forget about all the great networking opportunities and the two awards galas showcasing the top creative work in our field.
On a non-conference note, the AHAA Education Committee is confirming our summer webinar schedule in the coming weeks. Experian has a couple of studies coming out in 2013 and they want to share the first one with you in May. We are also partnering with the ANA in June to bring you some of latest marketing trends. Plus we will be scheduling in-depth sessions based on the highlights of AHAA's Generational Hispanic and Upscale Hispanic studies. You might not want to go on vacation.
See you in Miami! in three weeks!
THINKING UNDER THE INFLUENCE
2013 AHAA ANNUAL CONFERENCE
April 29, 30 and May 1, 2013
Eden Roc Renaissance Miami Beach
#thinkahaa - Conference Twitter List
Online Registration Closes Wednesday, April 24th!
AHAA is pulling out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA continues to add A-list speakers making this the marketing conference to attend.
The marketplace is changing all around us and lines are being blurred between mainstream and multicultural. Hispanic consumers make new demands on General Market advertisers, while mainstream clients put new creative and economic pressure on Hispanic expertise. Language, culture, experience – the traditional parameters are blurring into a world of new metrics and competencies, new players and alliances, new competition and new business models.
The AHAA 2013 Conference explores this theme in a way that’s never been done before. Hear what top industry leaders have to say with this stellar lineup of marquis speakers:
But this is more than a Hispanic Marketing conference…
The AHAA 2013 Conference is jam-packed with powerhouse speakers and an aggressive agenda to explore these themes and arm you with comprehensive tools and insights to help you keep pace with this ever-evolving marketplace and capitalize on every opportunity. Sit in with top creative directors, PR pros, research gurus, digerati and mobile mavens in workshop sessions designed to give you strategic, creative, media and messaging tools you can really use.
Don’t miss this valuable opportunity to gain an edge over the competition!
There are still updates to reveal so stay tuned to your inbox, our website, Twitter feed and Facebook for updates!
2013 U.S.H. IDEA AWARDS - ANNOUNCES STELLAR JURY LINEUP
LATE DEADLINE: Thursday, April 18th
National and International Judges Will Select
the Winning Campaigns
Representing four countries, jurors have been selected for their creative leadership, collaboration with Círculo, and consistent performance at the national and international level, providing transparency and prominence to the greatest prize of U.S. Hispanic creative.
- Anselmo Ramos, Ogilvy Brazil
- Rodolfo Borrel, Pages BBDO Dominican Republic
- Claudio Vera, Casanova Pendrill
- Gustavo Lauria, Vidal Partnership
- Juan Oubiña, Grupo Gallegos
- Jose Luis Villa, Newlink Factory
- Norberto Zylberberg, LatinWorks
- Paco Olavarrieta, Dieste
- Laurence Klingler, Lapiz
With the theme of “Más Categorías. Más Oportunidades” (More Categories. More Opportunities), the U.S.H. Idea Awards will honor campaigns executed between March 1, 2012 and March 31, 2013. Small to large advertising agencies, design studios, digital boutiques, and direct marketing are encouraged to apply. The deadline for all submissions is April 1 with a late fee extension through April 18, 2013. All work created and executed during this time is eligible and can be entered within one or more categories, as well as “Best of Category.”
The U.S.H. Idea Awards are bigger and better in its second year. They will be held on Tuesday, April 30th as part of Thinking Under the Influence Conference, an alliance between AHAA and FIAP, (Festival Iberoamericano de Publicidad) and Círculo Creativo. The location will be at Miami's New World Center. Tickets are part of the conference registration and will be available for purchase on-site.
Part of the "bigger" is a refresh of the categories. These changes will provide more opportunities to recognize work that just didn't really fit into last year's categories. We heard you! A sampling of the updates are listed below. You may access the see the full list here.
- Best low budget film
- Live advertising
- Expanded digital categories
- Direct marketing, promo and activiation
- Design for logos, books, packaging and more
In addition, new judging protocols have been put in place. The late deadline for submissions is Thursday, April 18th.
WIN. BIG. 2013 RADIO MERCURY AWARDS. ENTRY DEADLINE: APRIL 22
2010: Lápiz becomes the first agency to win twice at the Radio Mercury Awards, taking home prizes for both the Spanish and English commercials of their client, Bounty.
2012: A groundbreaking campaign, “The Most Popular Song” by JWT San Juan/Medianet, is the first Spanish Language radio to win the $50,000 Best of Show at the Radio Mercury Awards. Chief Judge Bill Ludwig said it blew all of the judges away and raised the creative bar for the potential of radio. Bill also said the Spanish Language finalists were the most innovative work he and the judges experienced, and they represented the future of radio.
2013: The Future is Now.
Make this your year to Win. Big. Continue the winning streak for Hispanic agencies and enter the Radio Mercury Awards, the biggest and best creative competition exclusively for radio.
2013 Prizes include:
• $6,000 Integrated Radio Campaign*
• $6,000 Radio Campaign*
• New $3,000 Radio Campaign*
• $6,000 Radio Innovation*
• $3,000 PSA*
• $6,000 Spanish Language
All finalists are eligible to win the $50,000 Best of Show.
*Enter in Spanish, English or both.
Entry open to spots/campaigns broadcast or streamed between January 1, 2012 and April 22, 2013. Entry Deadline: Monday, April 22.
For entry guidelines and quick online entry, go to http://www.radiomercuryawards.com/.
Photo caption: Jaime Rosado, 2012 Best of Show winner, JWT San Juan/Medianet (center); with (left) Erica Farber, President/CEO, RAB; and (right) Bill Ludwig, Chairman CEO, Campbell Ewald
AHAA ONLINE UNIVERSITY
The AHAA Education Committee will be providing a quarterly calendar soon. The sessions will cover Insights, New Business and New Media. Members may access the schedule and archives via the AHAA website (archives require login credentials).
Multi-Platform And MultiCultural
Wednesday, May 16th at 2:00 pm EST
Our First Session With The ANA!
June TBD at 2:00 pm EST
Stay tuned for more details in our summer AHAA-U email!
Creative Thinking Can Be Learned
Summer 2013 at 2:00 pm EST
We are never taught to think creatively. And because we do not know how to do it we come to the conclusion that we cannot do it. And we face a business environment where creativity is crucial to success without the capacity to come to creative solutions.
The good news is that Creative Thinking can be learned. We all have the capacity to be Creative. And we all have the ability to generate breakthrough ideas that will impact our business.
In this fun one hour excerpt from his Creative Thinking workshop, Vivek Kuchibhotla will simplify this complex subject and show us that we can all be very creative, once we know how to do it.
Learning about Creativity from Wily E. Coyote
What is Creativity? Innovation?
The relationship between Creativity and Innovation
Real life examples of Creativity and Innovation
What is your creative potential?
Using illogical behaviors to unleash Creativity
Speaker: Vivek Kuchibhotla, Managing Director, BFC Ideas
RECENT AHAA ONLINE UNIVERSITY SESSIONS
View all past presentations at our website.
Winning the Hearts, Minds and Wallets of the Hispanic Customer Using Mobile
Wednesday, March 20th
HISPANIC CONSUMERS ARE clearly becoming the most important prospects for marketers, across all sectors. Walmart has reported that 100% of its sales growth is now coming from the multicultural customers. In this webinar we'll provide an overview of the HISPANIC customers and strategies on how engage this MAJORITY-MINORITY throughout the path to purchase in order to win their HEARTS, MINDS and wallets.
James Briggs, CEO and Co-Founder, Briabe Mobile
Diana Valencia, SVP of Mulitcultural Communications, Porter Novelli
Gaby Alcántara, President, G ADMarketing Communications
A Deep Dive Into the Latino Influence Project
Thursday, February 28, 2013
The United States is under the influence of the rapid growth of the Latino population. Fashion, music, entertainment, food, and pop culture are key areas in which Latinos are driving mainstream culture and creating nationwide trends.
The Influence Project from Wing and Experian set out to quantify the extent to which Latinos are influencing the non-Latinos around them. The findings show that Hispanic influence extends far beyond tortillas and jalapeños into attitudes and beliefs around health, technology, and even the environment. The Online University session will take a deeper dive into the results of this study.
- Holly McGavock - Director of Planning, Wing
- Dr. Max Kilger -Chief Behavioral Scientist, Experian Marketing Services
The 10 Principles of Hispanic Print Advertising - What Works?
Wednesday, January 30, 2013
In the USA, Hispanic media is under increasing pressure to more fully prove the return-on-investment (ROI) for advertising. Among the Hispanic magazine industry specifically, there is increasing pressure to prove the power of print and move to a more meaningful measure of advertising effectiveness including the stopping power of creative. This session presented actionable learnings from an extensive analysis of over 4,000 ads across a dozen Hispanic titles that were measured by Starch en Español, a syndicated advertising effectiveness service. It will advance the industry by answering the industry’s question: What works in Hispanic print advertising? Starch’s Ten Principles are a widely applicable and actionable guide for Hispanic advertisers to create more effective print advertisements.
Speaker: Susan Nuñez, V.P. Advertiser Sales | GfK MRI
THE NOT SO HIDDEN VALUE OF GENERATIONAL TRENDS WITH AARP
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with MRI/Scarborough – is packed with compelling insights and implications:
How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
Do different generations show different levels of acculturation?
What generational similarities and differences exist between Hispanics and non-Hispanics?
What categories represent new, dynamic Generational & Acculturation opportunities?
Learn more at the AHAA Conference on Tuesday, April 30th at 12:30 pm in the Ocean Tower Ballroom I.
Presenter: Scott Willoth –SVP Methods & Analytics, Scarborough Research
Lorraine Cortés-Vázquez - EVP Multicultural Markets & Engagement, AARP
Nancy Tellet, Senior Vice President, Research & Consumer Insights, Tr3s
Moderator: Daisy Expósito, Partner, d expósito&Partners
AHAA MEMBERSHIP RENEWAL
Thank you to all AHAA members who have already renewed their memberships for this year!
Renewing your membership guarantees that there will be no interruption in the delivery of your benefits. Some of these include:
Inclusion in our 2013 Standard Directory of Hispanic Marketing Companies (print and online)
Access to exclusive information and research on Hispanic consumers
Significant discounted registration to AHAA’s Annual Conference
Monthly Online University sessions covering insights, new business, new media and more
Monthly industry updates and members-only partner discounts through our newsletter, Conexión AHAA
Exposure on our Members In the News webpage and through our growing social media channels
Free job and internship listings in our expanded career section
By now, all members should have received an invoice for the renewal of their AHAA membership dues for our 2013 fiscal year. This is a reminder to please send in your dues payment by April 19th.
Please contact Fulvia Lee at email@example.com, (703) 610-0218 with your membership questions.
Below are two postings from our Facebook page. Did you know that we like to "Like" our members? Please send your company page to Kristy.
Below is our top post for March with a reach of well over 2000 people!
Our second most popular post in March.
Check out our Facebook page and Pinterest page for more.
GEOSCAPE MARKET SNAPSHOTS: ATLANTA
Atlanta, Georgia the peach of the South. Part of Atlanta's flag and seal imagery is the phoenix, signifying Atlanta's rise from the ashes following the civil war. As a flourishing metropolis, Atlanta is one of the most cosmopolitan cities in the South, earning a solid reputation for industry, integration and racial acceptance.
Atlanta is home to the Atlanta Falcons who 'almost' won the National Conference in the NFL for 2012. Unfortunately, they lost to the San Francisco 49ers, who 'almost' won the Super Bowl. Two 'almosts' in the same sentence...Wow. Congratulations, Baltimore!
For a closer look at the Atlanta, AL-GA-NC DMA, download the Market Snapshot PDF. You can also download previous snapshots at this link: http://www.geoscape.com/msnaps.
All this information was generated in the Geoscape Intelligence System. For a FREE TEST DRIVE to see for yourself how powerful and easy GIS is to use, point your browser to: http://gis.geoscape.com/testdrive.
To recruit talent, take advantage of the CAREER section on AHAA’s Web site! This option is one of many benefits available to you as members, so email your job openings to firstname.lastname@example.org. These are the most current opportunities posted. Please consider applying or referring an eligible candidate. (MEMBER VALUE = $100-$150 per listing)
- Fox Deportes - Digital Marketing Manager | Los Angeles, CA
- Fox Deportes - Communications/Media Relations Manager | Los Angeles, CA
- MundoFox - Director, Broadcast Distribution | Los Angeles, CA
- Bally Technologies - International Marketing Manager | Las Vegas, NV
- Univsion Communications - Director, Social Media | Miami, FL
- Univision Communications - Social Media Community Manager, Sports | Miami, FL
- Comcast Spotlight - General Sales Manager, Advertising Sales | Charleston, SC
- Rosetta Stone - Online Marketing Manager, US Hispanic Market | Arlington, VA
Don't forget to send your internship positions as well. We have received some emails asking about those opportunities!
CALL FOR ENTRIES
This section provides you with a list of upcoming award deadlines so you don't miss out on having your work recognized!
Deadline: April 18, 2013
U.S.H. Idea Awards - Find Out More
Deadline: April 19, 2013
Applied Arts Interactive Awards - Find Out More
Deadline: April 19, 2013
Applied Arts Advertising Awards - Find Out More
Deadline: April 22, 2013
Radio Mecury Awards - Find Out More
Deadline: April 30, 2013
International Photography Awards - Find Out More
EXCLUSIVE DISCOUNTS FOR AHAA MEMBERS
~Adding Value to Your Membership~
Take advantage these great opportunities to save on market information, images and executive search engine with our partners. These discounts are exclusive to you as part of your membership.
As a new business intelligence and lead generation resource for marketing services and media business development professionals, The List provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, global creative, LinkedIn integration, and new business insights on more than 35,000 brands that spend significant dollars on paid media in the U.S. and Canada.
To experience the prospecting power of The List firsthand, register for a free trial account at http://www.thelistinc.com/campaigns/ahaa.
AHAA Members can take advantage of 10% discount on access!
Samantha Slabaugh, Marketing Manager
The Multicultural MONITOR exclusive package for AHAA members
As of 2012, a majority of all children born in the U.S. are African American, Hispanic or Asian American. The era when ethnic consumers make up a majority of the U.S. population is poised to arrive. In preparation for this watershed, The Futures Company has rethought, reinvented and revolutionized its groundbreaking Multicultural MONITOR service to provide marketers with the rich, actionable solution they need to win in the diverse marketplace of today and the emerging "majority-minority" consumer landscape of tomorrow.
The annual relationship package includes:
1. The Foundational Framework: A library of five annually-updated Core Insight decks. These decks provide a baseline architecture for Multicultural MONITOR, outlining key assumptions, insights pillars and POVs on ethnic markets:
· The Blueprint: Marketing to Ethnic Consumers
· The Cultural COMPASS: Understanding Cultural Orientation
· Consumer Key: Hispanics
· Consumer Key: African Americans
· Consumer Key: Asian Americans
2. The annual State of the Multicultural Consumer Report which includes four actionable sections:
· On the Rise: Profiles of emerging demographic sub-segments that offer immediate opportunity for savvy marketers
· Trending Multicultural: An insider’s look at the themes that will be shaping ethnic consumers over the next 12-18 months, with lean-forward implications for years to come
· Action Items: Thought starters and strategic guidance rooted in Multicultural MONITOR's insights
· MONITOR Spotlight: Case studies of brands offering best-practice innovation around the trends and demographic sub-segments they are highlighting
· Cultural Streetscapers: A network of embedded consumer observers, who enhance quantitative resources with rich first-person observational insights. Cultural Streetscapers are also available to support custom consulting projects.
3. Core Quant: Access to full datasets from the annual Multicultural MONITOR survey of 5000+ individuals. Data will be available July 2012.
4. The State of the Multicultural Consumer Presentation Video: A critical overview of ethnic consumers in 2012/2013, highlighting major shifts in attitudes, mindsets and expectations that will be driving consumer behavior in the next 12-18 months.
5. The Conversation: A series of regular roundtable webcasts that bring MONITOR consultants, Streetscapers and experts together to explore and illuminate key multicultural questions being raised by clients.
The AHAA pricing for the 5 components listed above is $25,000. The Futures Company is providing AHAA members with over a 30% discount off of their regular list pricing.
Again, this year, you can purchase our SPSS Reports for Surveys cross-tab software at an additional cost of $5,000 which will allow each agency to create their own customized cross-tabulations, maximizing the ability to explore, analyze and integrate their Multicultural data.
This offer is exclusive to AHAA members. Please contact Amy Holman at The Futures Company if you would like to subscribe or with any questions. She may be reached at 352.333.0233 or email@example.com
GfK MRI is extending two discounts (see below) on all its products, including the popular Starch en Español, to all AHAA members. Below is brief overview of what Starch is and can provide members.
- 10% off any GfK MRI Product including Starch en Español, their newest venture.
- 15% off two or more GfK MRI Products also including Starch en Español and their National Study data.
Leverage the Power of Starch en Español to Learn, Innovate and Grow
“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership ratings. GfK MRI's Starch Advertising Research, the country's leading print advertising effectiveness measurement service, is now tracking consumer readership of advertisements that appear in Hispanic consumer publications. Starch Advertising Research conducts a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
Utilize the Insights from Starch en Español’s Ad Readership Metrics
Starch en Español delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. Key readership metrics are collected for every measured ad, including:
- Noted, associated, “read any” and “read most” readership
- Brand disposition
- Publication and advertising engagement
- Actions taken (including purchase behavior or intention)
Benefits of Subscribing to Starch en Español
- Publishers can craft sales stories with metrics that substantiate their titles’ ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
- Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising. Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
- Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
- Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.
For more information, please contact Susan Nuñez at firstname.lastname@example.org or visit http://www.gfkmri.com/.
Media One is the industry leader in consumer, auto and political data. We offer Hispanic marketers the benefit of selecting by language spoken as well as country of origin. Choose from postal, phone, cell, sms data as well as a complete email data, deployment and creative/web services suite. AHAA members receive a 10% discount on all data orders.
Contact Amy Fleming or Ethel Facundo at 954-776-1197, or email them at email@example.com
AHAA's partnership with Geoscape International provides members with a 15% discount on its popular data and geo-demographic mapping platform (GIS) subscription service. Through this portal you will have access to current data on the Hispanic population and other U.S. market segments. This fresh market research and analysis could be used to strengthen current client relationships and win new business.
This exclusive member discount will increase as more agencies register for the service, up to 20-25% off depending on the package selected. There are multiple price points to suit all budgets: Basic, Gold and Platinum. All levels include access to the American Marketscape DataStream™(AMDS) data. For more details on AHAA member options, please visit: www.geoscape.com/ahaa.
The platform is available through a web portal so no software needs to be installed and you can access it anywhere you have an Internet connection. The data may be downloaded from the system in Microsoft Excel format or you can print and save your map projects right in GIS allowing you to share your results in a highly visual and easily understandable manner.
For more information on this new member benefit and how you can take advantage of this powerful tool, please contact Carlos Cordoba at Geoscape (firstname.lastname@example.org) or call Geoscape at 1-888-211-9353.
AHAA members who are current Geoscape subscribers are also eligible for this discount.
AHAA and MarketLine have formed a strategic partnership to offer all members a limited FREE TRIAL access to “Advantage” to help you stay ahead in the marketplace.
Advantage is MarketLine’s interactive, subscribers-only research portal, giving you anytime access to our unique mix of company, industry, country and financial data for every major marketplace in the world. Along with this incredible wealth of information, the Advantage platform features highly advanced search functionality, a user-friendly interface and navigational aids to help you find what you need in seconds. Find out more here.
CALENDAR OF EVENTS
mun2 Upfront East
Time TBD - Skylight Modern
New York, New York
mun2 Upfront West
Time TBD - Soho House West Hollywood
Los Angeles, CA
April 23-25, 2013
2013 Billboard Latin Music Conference and Awards
April 29, 2013
Advertising Hall of Fame
New York, New York
April 29-May 1, 2013
AHAA Annual Conference
April 30, 2013
U.S.H. Idea Awards
May 1, 2013
May 2, 2013
11:00 AM - 40/40 Club
New York, NY
May 6-7, 2013
Hispanic Radio Conference
May 8-10, 2013
Mobile Marketing Association Forum
New York, NY
May 13, 2013
Azteca America Upfront
6:00 - 10:00 PM - TBD
New York, NY
May 13, 2013
Estrella TV Upfront
6:00 PM - TBD
New York, NY
May 14, 2013
11:00 AM - New Amsterdam Theatre
New York, NY
May 14, 2013
Discovery en Español and Discovery Familia Upfront
3:00 PM - Gotham Hall
New York, NY
May 14, 2013
6:00 PM - Lincoln Center's Frederick P. Rose Hall
New York, NY
May 15, 2013
Fox Hispanic Upfront
Noon - TBD
New York, NY
May 15, 2013
MTV Tr3s Upfront
6:30 PM - TBD
New York, NY
May 15, 2013
Evening - Edison Ballroom
New York, NY
June 5-8, 2013
Arizona Biltmore Resort & Spa
July 20-23, 2013
NCLR Annual Conference
New Orleans, LA
September 23-24, 2013
IAB MIXX Conference & Awards
New York, NY
October 3-6, 2013
ANA Masters of Marketing
November 3-5, 2013
ANA Multicultural & Diversity Conference
Los Angeles, CA
WELCOME NEW MEMBERS
Adsmovil - Marketing and Communications
ESPN Deportes - Cable Network
MGSCOMM - Marketing and Communications
Peter Landay - Individual
Cristina Benitez - Faculty
Diane Salcido Raulston - Student
MEMBERS IN THE NEWS
Cynthia McFarlane Proted To CEO of Latin America, Multicultural USA of Saatchi & Saatchi Worldwide
She remains CEO of Hispanic ad shop Conill and president of Saatchi & Saatchi Latin America. In this new role, McFarlane remains based in Miami and now reports to Kevin Roberts, CEO of Saatchi & Saatchi Worldwide, and is now a member of the Publicis Groupe-owned agency's executive board. McFarlane's promotion follows the departure of Mary Baglivo who served as CEO for the last eight years.
Claudio Lima Named VP Creative Director of Y&R + Bravo Miami
He will be joining as VP Creative Director for Y&R Latin America and be responsible for overseeing creative at the agency's Miami office. Claudio joins Y&R from Ogilvy Brazil, where he was a lead Executive Creative Director responsible for Ogilvy winning 16 lions at Cannes 2012, 4 of which were golds. His career spans 3 continents. Prior to joining Ogilvy in his native Brazil, Claudio worked at DRAFTFCB New York, Wieden & Kennedy Portland and FCB Chicago plus he also spent time in Europe. Claudio has won a total of 22 Cannes Lion Awards, with gold at the Young Creatives Awards in 2004. He has also received accolades at D&AD, Clio, One Show, FIAP, El Ojo de Iberoamérica, El Sol, Eurobest, London International, amongst others. Claudio has served as a juror member at the Clios, El Ojo de Iberoamérica, Clube de Criação de São Paulo and the Portuguese Creative Club.
Alma Enhances Consumer Connection By Hiring Jorge Mercado
He will be Consumer Connections Director. Mercado brings an impressive 15-year track record in Hispanic media and marketing that includes work for national brands such as General Motors, GMC, Farmers Insurance, Sprint Nextel and the U.S. Navy.At Prisa Digital, he served as Associate VP of Marketing and Communications, Mercado is a specialist in launching and re-launching brands with a combination of traditional media and new platforms.
Cancer Treatment Centers of America Partners With Creative Civilization to Reach U.S. Hispanics
In an effort to reach and serve the growing Hispanic population in the United States, Cancer Treatment Centers of America(R) (CTCA) has selected San Antonio-based advertising and public relations firm Creative Civilization as its Hispanic advertising agency of record. Creative Civilization will be tasked with building awareness for the brand and providing information to Hispanics about the innovative cancer treatment options offered by CTCA.
d expósito & Partners Celebrates Win at ARF Ogilvy Awards
d expósito & Partners and ConAgra Foods were recognized with a 2013 David Ogilvy Award, winning Silver in the Multicultural category. The award, given by the Advertising Research Foundation (ARF), is in recognition for the humorous and insightful TV spots, “Muffins,” for PAM cooking spray, developed by d expósito in conjunction with DDB San Francisco.
alPunto Work for Client IEHP Wins Big at ADDYs
The competition awarded alPunto work for IEHP with a Gold ADDY, three Silver ADDYs and the Best in Show award for the 2012 comic book campaign. Conducted annually by the American Advertising Federation (AAF), the local ADDY Award is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets.
Jack Hobbs Joins Spanish Broadcasting Systems
Jack Hobbs, Executive VP of Sales of Univision Radio, has resigned his position at Univision Radio to join Spanish Broadcasting System. Mr. Hobbs enjoyed a very successful career at Univision Radio offering cross-platform opportunities. He will be Executuve VP of Corporate Sales handling cross-platform sales for TV, Radio, Entertainment Division and Internet.
Casanova Pendrill and McCann HumanCare Partner for Hispanic Pharma Marketing Venture
Two agencies are partnering to introduce a Pharma Marketing unit. McCann Human Care and sister agency Casanova Pendrill (both owned by Interpublic) are introducing HumanCareHSP, Medical Marketing Media reports.
Televisa Publishing + Digital Announces Partnership With Ford Fusion
In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign to showcase the latest technology, gadgets and applications that help Latinas stay connected and simplify their life. The iPad application will be available for free download in the Apple App Store. The launch of the Vive Vanidades Technology Guide iPad app marks the third time in recent months that Vanidades has created an innovative offering for the new platform. The campaign will harness the power of technology while leveraging Televisa Publishing's content, platforms and programs, including the magazine, website, social media, iPad application and other promotional efforts.
Alma DDB Most Awarded Agency At 2013 ADDYs
With a total of 26 Addys, Alma was the only agency to take home three “Best of Show” within the Digital, Non-Traditional, and Broadcast in English categories for our "Goodbye Clichés, Hola Mexico". Although winning gold for several campaigns, the most awarded campaign in the entire show was Alma’s hit strategy for promoting the Hola Mexico Film Festival, dubbed “Goodbye Clichés, Hola Mexico.” Several other Alma campaigns earned gold for their digital components, including State Farm’s Fan Pass, McDonald’s Spicy McBites and Tobacco Free Florida’s GASO. Alma also brought home fifteen silver awards for a variety of campaigns, including Clorox, ESPN Deportes, McDonald's, State Farm, Tobacco Free Florida and a clever self-advertising campaign that included a Web site redesign, a mural and a Facebook campaign.
Hispanic Group Shortlisted for 2013 Effie Award
Hispanic Group is among the top finalists for a highly-coveted 2013 North American Effie Award in the Hispanic category. “Better Way,” created for global online money transfer provider Xoom, was a 360° campaign that set out to revolutionize the way Hispanics living in the U.S. send money to their country of origin.
Vanguard Communications Receives Honorable Mention as PRWeek’s “Small PR Agency of the Year”
Vanguard Communications received an honorable mention as “Small PR Agency of the Year” at the 2013 PRWeek Awards in New York City. President Maria Rodriguez attended the national ceremony with the firm’s Executive Management Group, along with hundreds of industry colleagues. The PRWeek Awards represent the highest accolade in the PR industry and are presented each year to the best corporate, nonprofit, agency and education teams and the work they produce.
Olivia Maloney Joins Google
She has joined Google as Partner, Business Solutions. Olivia was a former Batanga Media and AOL Latino executive. At her new post, she is expected to work closely with another former AOL Latino executive, Mark López, who in 2010 was appointed Head of U.S. Hispanic Audience at Google.
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