FOX DEPORTES - DIGITAL MARKETING MANAGER
Digital Marketing Manager (FOX Deportes Digital Media, Los Angeles, CA)
The Marketing Manager, Digital Media will be responsible for driving FOX Deportes engagement through social media platforms. The candidate will work closely across all FOX Deportes departments (production, news, editorial, marketing, etc.) to develop unique content that will create buzz and compliment the linear channel offerings. Manage the relationship with social media departments of properties on FOX Deportes (UFC, Golden Boy, MLB, etc.) and find ways to maximize reach and drive overall tune-in and awareness.
·Find efficient ways to promote television, digital and editorial content through off-channel, social media vehicles. Drive the FOX Deportes brand and tune-in messaging.
·Manage FOX Deportes brand within the social media space and work with editorial and production department to ensure a consistent message is being promoted.
·Manage the social media agency and provide insights/recommendations to senior management based on evaluation of metrics, etc.
·Develop and execute strategic social media campaigns including contests, initiatives, etc. to drive engagement
·Originate and manage posts and tweets from differing FOX Deportes accounts. Overall supervision of all accounts and day to day management of distinctive voice from each.
·Monitor and provide analysis of social media efforts and provide recommendations to increase engagement, etc.
·Develop saleable social media programs to be included in integrated partnership packages for ad sales group.
·Integrate social media initiatives within overall FOX Sports Media Group social media strategy and compliment PR and experiential marketing efforts.
·Bachelor's degree required (preferably in marketing or related area)
·Minimum 5 years of digital or social media experience. Experience in sports related field a plus (working knowledge of Soccer, Boxing, MMA, NASCAR, College Football)
·Experience marketing to the Hispanic market, specifically using social media.
· Superior verbal communications and interpersonal skills in English and in Spanish
·Knowledge of sports broadcast production a plus
·Proven success in a team environment and successful cross-departmental collaboration
·Ability to write posts and tweets representing the network in Spanish and English trade
·Knowledge of television market, Nielsen ratings and/or entertainment industry
·Knowledge of key online marketing best practice
Please contact: Shannon Morten, Manager, Recruiter - Shannon.firstname.lastname@example.org
Fox is an Equal Opportunity Employer