SEIU - New Media Campaign Manager
Job Title: New Media Online Campaign Manager Grade: MGT B
Job Location: Washington, D.C.
This is a senior position within the Service Employees International Union (SEIU) New Media team. The Campaign Manager is responsible for working with designated departments and campaigns to integrate online organizing with traditional organizing methods. Campaign Managers will run their own online campaigns using new media tools such as email, sms, video blog ads and more.
PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)
• Manages every aspect of online campaigning in their designated issue areas, including (but not limited to) making a campaign plan; writing content for email and websites; coordinating with the Outreach Coordinator on blog strategy; coordinating with the Video Producer on original video content; and managing production of web ads, as needed.
• Works with Industry Division and Department leaders on the development of online strategy, content, and technology to advance campaign goals.
• Analyzes and reports on metrics for their campaigns; works with other New Media campaign managers and directors to develop internal “best practices”.
• Monitors the latest news in their designated issue areas; looks for opportunities for online activism.
• Reviews bills from vendors for accuracy, and ensures invoices are paid on time.
• Performs other duties as required to support the department and its mission.
Contacts: Include SEIU and affiliate staff, consultants, vendors, allies.
Direction and Decision Making: This position reports to the New Media Organizing Coordinator
Education and Experience
Bachelor’s degree or equivalent experience required. Three to five years experience in online organizing. Some field organizing experience preferred. Labor movement experience is a plus. Other abilities include:
• Proven experience managing strategy, content creation, and technology acquisition and development for Web and Internet campaigns.
• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
• Thorough knowledge of Web site development, architecture, and navigation protocols.
• Thorough knowledge of online publishing and related use of Internet technology for communication, education, and advocacy.
• Knowledge of the use of new technology for community advocacy.
• Knowledge of software product development.
• Knowledge of building online audiences and communities.
• Knowledge of unions, the labor movement, and their mission and objectives.
• Knowledge of union organizing, political, and advocacy campaigns.
• Ability to communicate effectively, both orally and in writing. Excellent writing and editing skills required.
• Ability to effectively use Internet communications tools.
• Ability to make effective presentations.
• Ability to handle multiple “priority” projects simultaneously and meet established deadlines.
• Ability to coordinate with others on projects so that deadlines are satisfactorily met.
• Ability to work effectively with elected leaders and staff in complex and sometimes political situations.
• Ability to continually develop skills related to use of rapidly changing technology, and communications best practices.
• Ability to write and proofread Spanish desired.
• Skill in the use of HTML and Microsoft Office programs.
Work is generally performed in an office setting. Long and extended hours and travel may be required.
SEIU is an Equal Opportunity Employer