AHAA’s Position on…
Diversity and the Advertising Industry
AHAA was invited to attend and testify at a hearing on Diversity and the Advertising Industry. While the effort to include the Association of Hispanic Advertising Agencies (AHAA) in the discussion was appreciated, AHAA does NOT support this initiative. In fact, AHAA’s issues lie in the inevitable “poaching” of talented Hispanic marketing professionals from Hispanic-specialized agencies in order to simply fulfill quotas or meet potential diversity requirements.
AHAA recommends that the Council require the advertising industry, as it moves to being more diverse, to bring in and foster new talent to the folds of the industry, rather than simply “poaching” this talent from the specialized agencies A shift of talent from “our” agencies to “theirs” does not make the industry more diverse, it is just a shift of numbers from one column to the other while damaging our own very specialized and unique industry along the way. We hope the Council will recognize our position and address our concern.
AHAA’s mission is to grow, strengthen and protect the Hispanic marketing and advertising industry rather than develop Hispanic marketing and advertising professionals for general market agencies. AHAA’s goal is to raise awareness of the value of the Hispanic market and enhance the professionalism of individuals working in our industry – the Hispanic marketing and advertising industry with an estimated worth of more than $5 billion and growing.
Our members are experts in reaching and connecting with the more than 46 million Hispanics in the U.S. based on their cultural insights, heritage and marketing talent and expertise. AHAA members are not just Latinos who speak Spanish but are adept marketers with rich cultural expertise comprising a thriving industry. Again, diversity in the advertising industry is not a concern for AHAA.