AHAA IN THE NEWS

The United States Hispanic Chamber of Commerce Applauds Walmart's Record on Multicultural Ad Spending
The Wall Street Journal (May 14, 2013)

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Want A Box Office Hit? Reach Latinos, Who Watch More Movies
NBC Latino (January 30, 2013)

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Red Lobster Pushes into Hispanic Market with First Ever Spanish Ad Campaign
NBC Latino (January 23, 2013) - Ingrid Otero-Smart is on AHAA's Board

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AHAA Tackles Members Concerns Over ‘The Univision Agency’
Portada (January 22, 2013)

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Katz Radio Group's Mary Beth Garber to Present to AHAA Members
Katz Media (December 10, 2012)

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Rolling Stone magazine rolls out new bilingual issue targeted to Latinos
NBC Universal (November 8, 2012)

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Experts Say Building Relationships In The Hispanic Market Begins With Respect And Validation At The Local Community Level
Egami Consulting Group (October 4, 2012)

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Law firm work abroad grows as services battle trade barriers
Miami Today News (July 12, 2012)

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2012 Hispanic Mobile Consumer Trends Study
Zpryme (June 27, 2012)

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PR Joins Advertising at AHAA Conference
PR Newswire (June 6, 2012)

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Importance of Spanish TV at Univision, Telemundo and MundoFox Hispanic Upfronts
Lili Gil - YouTube (May 22, 2012)

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Hispanic Marketing as a Growth Strategy
Hispanic PR Pro (April 7, 2012)

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The Truth About Hispanic Consumers
Adweek (March 11, 2012)

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Multicultural Marketing Is Very Much Alive
Advertising Age (September 9, 2011)

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How Do Changing Demographics Impact Ads?
NPR (July 7, 2011)

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State Farm's Hispanic push reaches into B-N
The Pantagraph (June 3, 2011)

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Kraft Aims Kool-Aid Ads at a Growing Hispanic Market
New York Times (May 26, 2011)

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IAB Preps Clicko-de-Mayo Event to Lure Madison Avenue to Hispanic Digital Opportunity
Portada (March 29, 2011)

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Hispanics' clout is shown on TV
San Antonio Express-News (December 1, 2010)

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Multicultural America provides opportunities for targeted marketing
FoodNavigator-USA.com (November 23, 2010)

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Courting Hispanic Customers With Texts and Web Sites en Español
The New York Times (November 18, 2010)

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PitBull Featured as Keynote Speaker At AHAA Annual Conference in Miami
Industry Plug (October 5, 2010)

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Univision Focuses on Original Shows:  Big Investment in New Spanish-Language Series Is Bet on Fast-Growing
Wall Street Journal (May 20, 2010)

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Home Depot Remodels Hispanic Advertising Strategy
Houston Business Journal (April 16, 2010)

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Pharma Unlocks New Demographic
Medical Marketing & Media (April 15, 2010)

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Hispanic Ad Industry is Evolving During the downturn
San Antonio Business Journal (April 9, 2010)

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Home Depot Hispanic Move Ruffles Feathers
Houston Business Journal (April 5, 2010)

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Updated: Friday, May 24, 2013
Images courtesy of Getty Images
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