6:00 p.m.– 8:00 p.m.
WELCOME RECEPTION
While we REBOOT FOR THE FUTURE, we'll also take some time to make sure our hard drive of friends and contacts is updated so come and enjoy our welcome reception.
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THURSDAY, APRIL 17

8:00 a.m.– 8:45 a.m.
BREAKFAST
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9:00 a.m.– 9:15 a.m.
CONTROL ALT DELETE: REBOOT FOR THE FUTURE

9:15 a.m. – 10:00 a.m.
REBOOTING FOR THE FUTURE
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10:00 A.M. – 10:15 A.M.
COFFEE BREAK
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10:15 a.m. – 11:15 a.m.
ARE ACCOUNT MANAGERS THE NEW INTEGRATORS?
Control of the client relationship has become murky. Once the clearly established responsibility of account managers, client relationships now have multiple points of intersection: planning, media, creative, etc. The question remains, however, “who is ultimately accountable?”
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11:15 a.m.– 12:15 p.m.
WHAT HAPPENS WHEN YOU HIT “PRINT”?
Hispanic print vehicles are increasingly becoming the ultimate “on demand” medium by offering unmatched content that resonates with today's increasingly complex and sophisticated Hispanic consumer. By rebooting their offerings, Hispanic print media are well poised for the future.
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12:30 p.m.– 2:00 p.m.
LUNCH
Presentation of HispanicAd.Com Media Awards
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2:00 p.m.– 4:00 p.m.
BREAK OUT SESSIONS

2009 Planning Tools
As audiences and technology continue to evolve, so do the currencies to plan and measure the effectiveness of Hispanic channel planning. This two-hour overview on the some of the newest currencies in our market is a must-attend for those working on 2009 channel plans.

*The realities of working with C3
*The realities of working with PPM
*The realities of working with ComScore
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Account Management
If account managers are the new integrators, what do they need to know about production, promotion, direct marketing, mobile marketing, budgeting and more? This session will provide insight on the top three things account managers should know about several agency disciplines.
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Agency Principals Forum
AHAA's Agency Principals Forum will discuss some of the critical issues our industry is facing and what our association can do. So come prepare to give us some input!
Note: This session is open to owners and pricipals of member agencies only!

7:00 p.m.
EVENING EVENT
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FRIDAY, APRIL 18

8:30 a.m.– 9:15 a.m.
BREAKFAST
SPONSOR:

9:30 a.m.– 10:30 a.m.
WINNING AT THE SHELF
WINNING AT THE SHELF  Hispanic purchasing power is projected to increase 9 % each year and will be at least $1.2 trillion by 2010. To win at the shelf, it is vital for the Consumer Packaged Goods Industry to understand what is driving growth in this consumer segment – not an easy task when considering the complexity of the Hispanic population in terms of acculturation, language preference, and attitudes. Based on survey and purchasing data collected by IRI on Hispanic consumers, this presentation will help marketers and retailers discover the shopping patterns and preferences of a multifaceted segment that is growing six times faster than the general population.  The session will tackle critical questions including how acculturation impacts shopping and purchasing behaviors, what the top influencers of Hispanic purchasing behavior are, and which retail channels Hispanics prefer to shop in.
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10:30 a.m.– 10:45 a.m.
COFFEE BREAK
SPONSOR:

10:45 a.m.– 10:55 a.m.
AHAA LEADERSHIP TRANSITION

10:55 a.m.– 11:45 p.m.
IS THE ONE-STOP SHOP MODEL WORKING?
Clients continue to reboot the most efficient way to invest marketing resources, bundling unbundling and rebinding on a regular basis. Questions about the effectiveness of the one-stop shop model looms large for Hispanic agencies and media partners.
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12:00 p.m.– 1:30 p.m.
CLOSING LUNCHEON, LEADERSHIP TRANSITION & PRESENTATION OF RISING STARS
Help us celebrate as AHAA thanks its current chairwoman for sets its sights on the year ahead with its incoming chairman. Also, the presentation of the 2 nd Annual AHAA Hispanic Media Planning and Buying Rising Stars.
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CONFERENCE REGISTRATION:
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CONFERENCE PROGRAM:
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CONFERENCE BAGS:
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CONFERENCE LANYARDS:
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CONFERENCE BADGES:
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GENERAL CONFERENCE SPONSORS:

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